marketing manager - CPG innovation in London

In this role, you’ll help shape the future of Starbucks At Home Coffee (AHC) by leading end-to-end NPD for key CPG coffee categories in international markets, assisting in implementing our strategic growth agenda, and elevating our brand through exceptional packaging and product experiences. Working as part of the Global Coffee Alliance (GCA) – the world’s largest coffee partnership - you’ll also operate at the intersection of Starbucks and Nestlé, turning insights into action, championing local market needs, and helping strengthen the frontend innovation systems that unlock our next innovation big bets. This is a role for someone who loves driving impact globally and thrives in complex, highly collaborative environments.

Here, you’ll achieve results by:

• Leading end to end delivery of international Starbucks At Home Coffee NPD, ensuring markets are enabled with the right products to drive their innovation needs, built through close and expansive cross-functional coordination within both Starbucks and Nestlé.
• Supporting the development and execution of strategic growth initiatives and localized market acceleration agendas, translating insights & strategies into actionable plans to drive growth for both our total business and key priority markets.
• Elevating the Starbucks brand globally through best in class packaging development, partnering closely with Nestlé to steward artwork, copy/claims, and brand adherence across key NPD launches.
• Strengthening and operationalizing the front end innovation (FEI) process, supporting big bet development through strategic planning, workshop co-creation, and improved global ways of working.
• Enabling cross-functional and cross-channel strategic workstreams, contributing insights & analytical support to advance Starbucks AHC knowledge library and help shape the future of the GCA worldwide.

Here, you’ll contribute to our shared success by:

• Being performance-driven through the lens of humanity: empowering others, listening deeply, & creating space for diverse perspectives - all while keeping a clear focus on delivering outsized results.
• Radically collaborating: driving connections across regions, functions, and partner organizations, with the confidence to influence decisions and move work forward in a complex, matrixed environment.
• Thriving in ambiguity: proactively identifying opportunities, creating clarity from vagueness, and taking ownership to turn ideas into beneficial commercial outcomes for the enterprise.
• Stewarding the brand: understanding and championing Starbucks into and throughout every touchpoint, ensuring Nestlé executes our brand flawlessly and consistently to consumers around the world.
• Showing thought leadership: willingness to instigate actions and decisions while demonstrating ability to dive deep, thinking of how to sustainably position Starbucks to win not just now but well into the future.

Here, you’ll thrive by:

• Experienced in FMCG innovation and product/packaging development, with a track record of turning consumer insights into commercially impactful solutions.
• Strategic, insight driven thinker who solves consumer problems through inventive product ideas and a strong command of the full commercial marketing mix.
• Brand centric leader who champions the consumer, protects brand integrity, and builds connected product experiences.
• Collaborative relationship builder who confidently partners across functions, regions, cultures, and external organizations to drive alignment and influence outcomes.
• Entrepreneurial, decisive, and comfortable with ambiguity, leading independently while ensuring organizational alignment and embodying Starbucks mission and values.

What else should you know?

• We have a flexible working policy. Meaning 50% of the time we collaborate with each other in our London office and the rest of the time you may choose to work remotely.
• Depending on your portfolio travel to other locations may be required occasionally. We will work with you to ensure this fits your home life.
• We also actively encourage partners to spend time in our stores. We believe it is essential we all understand the customer and ‘Green Apron Partner’ Starbucks experience.
• Our standard working hours are Monday to Friday, 09:00 – 17:30. We value flexibility and offer it in return—recognising that balance looks different for everyone.
• At Starbucks, we strive to offer equal employment opportunities to everyone. If you’re passionate about this position, we want to hear from you! We value the uniqueness of each team member and endeavour to create a workplace where everyone feels they can be their true selves. If you require additional support during the recruitment process, please let us know.