At a Glance
- Tasks: Drive loyalty and CRM strategies to enhance customer engagement across EMEA.
- Company: Join the vibrant team at Starbucks, where your ideas matter.
- Benefits: Enjoy 25 days holiday, flexible benefits, and a free bag of coffee weekly.
- Other info: Access comprehensive training and be part of an inclusive culture.
- Why this job: Be part of a dynamic role with diverse challenges every day.
- Qualifications: Experience in CRM and loyalty programmes, ideally in retail or hospitality.
The predicted salary is between 51750 - 63250 £ per year.
We are looking for a loyalty, CRM and market enablement manager to join our team here at Starbucks. A place where you are valued, challenged, and inspired. Where your voice is brewed into everything we do. At Starbucks, we are all about you.
As part of this role, you will be responsible for the growth and effectiveness of our loyalty, CRM and customer lifecycle programmes across EMEA, helping to deliver more effective, insight-led customer engagement. You will combine lifecycle strategy, campaign delivery and market enablement to support markets to adopt capabilities and approaches that drive customer retention and lifetime value.
We will look to you to bring your consumer-first mindset with the ability to balance data, insights and execution to shape practical and scalable solutions across the region. We are looking for someone who has hands-on experience of consulting around CRM and loyalty programmes, with a strong understanding of CRM tech solutions and personalisation capabilities. You will have previously worked in a regional position within a global, matrix organisation, with hands-on experience managing multiple markets with different needs, ideally in a retail, hospitality or FMCG environment.
The best part about this role is that no two days are ever the same! Working as our loyalty, CRM and market enablement manager, you will get involved in:
- Supporting the strategy and execution for loyalty, CRM and customer lifecycle
- Acting as a trusted advisor to our licensee markets, enabling their performance through clear guidance, playbooks, upskilling and best practices that align to local execution
- Translating global CRM and loyalty strategies into regional and local tactical execution plans, which support growth, loyalty optimisation and program economics
- Tracking and analysing performance, translating customer and campaign data into actionable insights and recommendations for the region and local markets
- Partnering with key stakeholders in the business to find development opportunities in support of enhancements or capabilities within our platforms
- Collaborating with our licensees to understand their local solutions and being the brand guardian to ensure consistency across all of our customer touchpoints
In return, we will offer you a competitive salary and benefits that include:
- 25 days holiday a year (plus Bank Holidays)
- Up to 10% bonus
- Flexible benefits
- Life assurance and private medical insurance for yourself
- Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
- Free bag of coffee each week and a 30% partner discount on food, beverages, and merchandise
- Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
- Subscription to Headspace
- Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
- Bean stock options for all partners (own part of Starbucks!)
- A free 24/7 Employee Assistance Programme available to you and your family
So, if you are looking for a new opportunity, with us you will be welcomed, you will be challenged, you will be inspired. Here you will be heard. Because here, you are a part of it all. Here you belong.
Starbucks is committed to building an inclusive and diverse workforce. All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression.
loyalty,CRM and market enablement manager in London employer: Starbucks
Starbucks is an excellent employer, offering a vibrant work culture in the heart of the City of London where community and collaboration thrive. With competitive salaries, generous holiday allowances, and extensive training programs, employees are empowered to grow and excel in their careers while enjoying unique benefits like discounts on food and beverages. Join us to be part of a team that values operational excellence and customer satisfaction, making every day rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land loyalty,CRM and market enablement manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starbucks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starbucks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Starbucks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Starbucks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace loyalty,CRM and market enablement manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starbucks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starbucks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starbucks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starbucks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starbucks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starbucks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
