At a Glance
- Tasks: Lead brand engagement and social media strategies across EMEA, driving cultural relevance and commercial growth.
- Company: Join Starbucks EMEA, a place where your voice matters and creativity thrives.
- Benefits: Enjoy 25 days holiday, flexible benefits, and a free bag of coffee each week.
- Other info: Inclusive workplace with excellent training and career development opportunities.
- Why this job: Be part of a dynamic team that shapes brand culture and engages with diverse audiences.
- Qualifications: Experience in brand management, social media, and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a senior manager, brand engagement and social media to join our team here at Starbucks EMEA.
A place where you’re valued, challenged, and inspired.
Where your voice is brewed into everything we do.
At Starbucks, we’re all about you.
As part of this role, you’ll be responsible for leading regional brand engagement programmes, including EMEA’s Culture and Social Media strategy, culturally resonant activations, and brand collaborations & partnerships that strengthen the brand and support commercial growth.
We’ll look to you to bring your experience in brand and customer experience, ideally in a retail or consumer-facing market, including working within brand partnerships or experiential marketing with a proven track record of leading large-scale activations alongside influencer and content marketing.
You’ll have strong strategic planning, forecasting and business case management capability, with experience leading cross-functional workstreams.
We’re looking for a leader with excellent communication and influencing skills, with the ability to engage stakeholders both internally and externally.
Ideally, you’ll be familiar with license commercial agreements, key terms and value exchange negotiations.
About
The best part about this role is that no two days are ever the same! Working as our senior manager, brand engagement and social media, you’ll get involved in:
- Leading regional brand engagement programmes, activations, and partnerships that bring the brand to life in a culturally relevant and commercially effective way.
- Leading on EMEA’s culture strategy, building a culture-led brand calendar for the region, leveraging global programs and scaling local best practices
- Leading Social Media Agency Relationship, shape Strategy and establishing a new Operating Model for local markets
- Leading Partner/Licensor negotiations and establishing value exchange and key terms of partnership
- Leading the adaptation & localisation of Global campaigns/programs
- Coordinating with COE / US and other regions on global campaigns, bringing together cross-functional teams and outsourced support where needed to enable effective delivery.
- Supporting licensees in executing brand activations by sharing best practices and auditing market-level execution to drive alignment with regional and global brand guidelines.
- Promoting strong and consistent brand execution across touchpoints, while recognising local needs and market nuance.
- In return, we’ll offer you a competitive salary and benefits that include:
- 25 days holiday a year (plus Bank Holidays)
- Up to 10% bonus.
- Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
- Life assurance and private medical insurance for yourself
- Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
- Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
- Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
- Subscription to Headspace
- Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
- Bean stock options for all partners (own part of Starbucks!)
- A free 24/7 Employee Assistance Programme available to you and your family
So, if you’re looking for a new opportunity, with us you’ll be welcomed, you’ll be challenged, you’ll be inspired.
Here you’ll be heard.
Because here, you’re a part of it all.
Here you belong.
Starbucks is committed to building an inclusive and diverse workforce.
All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression.
#J-18808-Ljbffr
senior manager, brand engagement and social media (EMEA) in London employer: Starbucks EMEA
Starbucks EMEA is an exceptional employer that prioritises the growth and development of its partners in the vibrant Liverpool City Region. With a strong emphasis on team collaboration, competitive pay, and generous benefits including 28 days of holiday, we foster a supportive work culture where your leadership can truly shine. Join us to not only drive store success but also to be part of a company that values your contributions and invests in your future.
StudySmarter Expert Advice🤫
We think this is how you could land senior manager, brand engagement and social media (EMEA) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starbucks EMEA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starbucks EMEA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Starbucks EMEA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Starbucks EMEA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace senior manager, brand engagement and social media (EMEA) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starbucks EMEA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starbucks EMEA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starbucks EMEA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starbucks EMEA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starbucks EMEA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starbucks EMEA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
