At a Glance
- Tasks: Transform social media data into actionable insights and manage creator partnerships.
- Company: Join one of the fastest-growing cleaning brands globally, renowned for its social media impact.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Shape the future of a leading brand while working with creators and influencers.
- Qualifications: 3-5 years in social media or digital marketing with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Social Insights & Creator Partnerships Manager
Department
Marketing
Reports To
Marketing Director
The Pink Stuff has become one of the world’s most recognised cleaning brands through the power of social media, creator partnerships and authentic consumer advocacy.
We are looking for an analytically minded social media expert who can transform data into actionable insights whilst helping to drive our creator and influencer programmes.
This role combines social analytics, reporting and strategic insight with creator management, influencer briefing and affiliate programme support.
The successful candidate will be equally comfortable analysing performance dashboards as they are working directly with content creators and brand ambassadors.
Working across our global social ecosystem, this individual will play a key role in identifying growth opportunities, improving content performance, supporting commercial initiatives and helping shape future social media strategy through data-led decision making.
This is a unique opportunity to help shape the future growth of one of the fastest-growing cleaning brands in the world.
Key Responsibilities
- Social Analytics & Reporting
- Own social reporting across all major platforms including Tik Tok, Instagram, Facebook, You Tube and emerging channels.
- Manage reporting tools including Sprout Social, Rival IQ, Tik Tok Analytics, Meta Business Suite, Looker Studio/Power BI and other relevant platforms.
- Develop and maintain automated reporting dashboards where possible.
- Measure creator, influencer and affiliate performance across campaigns.
- Deliver weekly, monthly and quarterly performance reports and executive dashboards.
- Analyse content performance and identify opportunities for growth.
- Track competitor activity and benchmark brand performance.
- Monitor emerging platform trends, algorithm updates and new platform features.
- Translate data into clear recommendations and actionable next steps for the wider business.
- Produce regular trend reports and performance insights to support strategic decision making.
- Identify high-performing content themes and emerging trends.
- Provide recommendations to optimise content performance across organic and paid social.
- Support development of global channel growth strategies.
- Conduct audience, community and demographic analysis.
- Monitor brand sentiment through social listening platforms.
- Identify opportunities to improve audience engagement, retention and content reach.
- Support testing and measurement of new content formats and platform features.
- Creator & Influencer Partnerships
- Support recruitment, onboarding and management of creators, influencers and affiliates.
- Develop creator briefs and campaign documentation where required.
- Assist with influencer communications and relationship management.
- Coordinate product sampling and campaign logistics.
- Support affiliate marketing programmes and performance reporting.
- Develop creator performance scorecards and identify coaching opportunities.
- Share performance insights and recommendations with creators to improve content effectiveness.
- Work closely with the Brand Ambassador team to monitor content performance.
- Identify opportunities to improve engagement, reach, watch time and audience growth.
- Share best practice and performance insights with creators and ambassadors.
- Support content planning through data-led recommendations.
- Identify high-performing creator content suitable for paid amplification.
- Commercial & Retail Insights
- Analyse retailer-specific social campaigns and content performance.
- Support product launches with social insight and reporting.
- Measure the effectiveness of creator activity against retailer campaigns.
- Provide social performance insights to support commercial presentations and customer meetings.
- Identify opportunities to strengthen retailer activation through creator content.
- Leverage AI tools to improve reporting efficiency and insight generation.
- Identify opportunities to automate reporting and performance analysis.
- Monitor emerging AI tools that can enhance creator marketing, content optimisation and social reporting.
- Recommend innovative approaches to improve performance across the global social ecosystem.
- Cross Functional Collaboration
- Work closely with Brand, Product, Sales, E-commerce and International Marketing teams.
- Support product launches with social insight and reporting.
- Collaborate with external agencies, creators and platform partners where appropriate.
- Ensure social insights are embedded into wider marketing and commercial decision making.
Skills & Experience
- 3–5+ years’ experience in social media, digital marketing, analytics or creator marketing.
- Strong experience with social analytics platforms including Sprout Social, Rival IQ, Meta Business Suite, Tik Tok Analytics, Looker Studio/Power BI and Google Analytics (GA4).
- Experience using social listening platforms such as Brandwatch, Sprinklr, Meltwater or Brands24.
- Deep understanding of Tik Tok, Instagram, Facebook, You Tube and emerging social platforms.
- Experience analysing both organic and paid social media performance.
- Strong Excel, Power Point and presentation skills.
- Ability to interpret complex data and translate it into actionable recommendations.
- Excellent communication and stakeholder management skills.
- Strong commercial awareness and analytical thinking.
- Understanding of influencer, creator and affiliate marketing.
- Highly organised with excellent project management skills.
- Comfortable using AI tools to improve productivity and reporting.
- Experience managing influencer or creator programmes.
- Experience with affiliate marketing programmes.
- Experience within FMCG, consumer goods or retail.
- Experience supporting international brands or global social media programmes.
- Experience working with e-commerce and retailer media performance.
- Success Measures
- Delivery of accurate, timely and insightful weekly, monthly and quarterly reporting.
- Development of reporting dashboards that improve efficiency and decision making.
- Quality and impact of strategic recommendations.
- Growth in organic engagement, reach, watch time and community growth.
- Improved creator, influencer and ambassador performance.
- Increased effectiveness of affiliate and creator programmes.
- Identification of emerging trends and opportunities ahead of competitors.
- Contribution to successful product launches and retailer campaigns.
- Strong stakeholder satisfaction across Marketing, Sales and E-commerce.
- Continuous improvement through innovation, automation and AI-enabled reporting.
- #J-18808-Ljbffr
Social Insights & Creator Partnerships Manager in Leeds employer: StarBrands Ltd
At Star Brands, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. As a Product & Brand Manager, you will have the opportunity to drive innovation and growth within a supportive environment that values your contributions and encourages professional development. With a focus on employee growth and a commitment to delivering successful product launches, our team thrives on creativity and strategic thinking, making it an exciting place to advance your career in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Insights & Creator Partnerships Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for StarBrands Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like StarBrands Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with StarBrands Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at StarBrands Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Insights & Creator Partnerships Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit StarBrands Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of StarBrands Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about StarBrands Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at StarBrands Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at StarBrands Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At StarBrands Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
