Senior Marketing Operations Manager

Senior Marketing Operations Manager – Star

We’re looking for a senior marketing operations manager who will own our marketing tech stack, data, and processes end to end. In this role, you’ll be the bridge between marketing, RevOps, and sales – ensuring our tools, workflows, and reporting translate into real pipeline impact, not just activity.

Skills and experience you can bring to this role

• Ownership mindset. You take full accountability for outcomes—identifying opportunities and driving measurable business impact.
• Business strategist. You understand how operational excellence fuels growth, connecting every initiative to tangible business value and metrics.
• Proactive self-starter. You spot improvement areas early, propose low‑lift solutions, and communicate clearly with all stakeholders to keep everyone on track.
• Adoption advocate. You design and drive enablement strategies to ensure new tools and workflows are embraced across the organization.

Qualifications and Experience

Must have:

• 5+ years of proven track record in marketing operations or marketing technology roles.
• Hands‑on experience managing marketing automation platforms (HubSpot (preferred), Marketo, Pardot, etc).
• Strong aptitude in process optimization, workflow automation, APIs and tracking implementations.
• Demonstrable experience building dashboards, analyzing performance metrics and providing strategic insights.
• Proven track record as a Salesforce power user to ensure seamless data alignment across systems.
• Exceptional communication, documentation and organizational skills with attention to detail and consistency.
• Dedication to increasing knowledge of Marketing Operations best practices and new tools.
• Self‑starter with a growth mindset, able to thrive in ambiguity and a fast‑paced environment.
• Proficiency in English.

Nice‑to‑have:

• Technical fluency with data and automation tools such as DataGroomr, Zapier, Zoom Events, Clearout and CookieYes.
• Familiarity with business intelligence and reporting tools such as Power BI or Tableau.
• Experience with intent data platforms like 6sense or Demandbase and website deanonymization tools such as RB2B.
• Passion for AI and automation, using technology to improve personalization, accelerate campaign launches and optimize marketing performance.

What Impact You’ll Make

Marketing technology and toolstack

• Own and evolve the marketing tech stack (CRM, marketing automation, data enrichment, analytics) to support business goals through efficient, data‑driven, scalable operations.
• Maintain integrations between channels (website, email, social, event tools, etc) to ensure seamless data flow and tracking.
• Ensure compliance with local regulations, data integrity and governance.
• Train marketing team members on tools usage and ensure technology is used to its full potential.
• Evaluate and recommend new tools and technologies that improve efficiency, visibility and marketing impact.

Process design and optimization

• Build, document, and optimize marketing processes (campaign workflow, lead management, nurturing, scheduling, campaign reviews) proactively spotting issues and suggesting improvements.
• Collaborate with RevOps to align on account and lead scoring, routing, attribution, and pipeline influence.
• Create and maintain playbooks for recurring marketing activities.

Campaign execution support

• Support the marketing team with the setup of campaigns, landing page templates, nurture sequences, etc to accelerate production times and streamline campaign launches.
• Maintain clean, verified contact databases to enhance deliverability, reduce bounce rates and improve sender reputation.
• Monitor campaign performance, analyze key metrics and provide actionable insights for continuous optimization.
• Enforce campaign management best practice: tagging, tracking parameters, UTMs, conversion mapping.

Data, analytics and reporting

• Design and maintain KPI dashboards, regular reports, and data visualizations to track performance, ROI and insights across all marketing activities.
• Maintain clean, accurate CRM data with automated deduplication, enrichment, and precise tagging for targeting and reporting.
• Manage GDPR‑ and CCPA‑compliant cookie consent frameworks that balance user privacy with a seamless digital experience.
• Provide actionable insights to influence strategy, budget allocations and channel mix.
• Stay updated with industry trends, marketing operations standards, and new technologies, proactively suggesting improvements.

What You’ll Get

We offer flexible working (hybrid/remote models) and generous time off policies (unlimited vacations, sick and parental leaves). Our reward and compensation package is extensive, with health insurance, travel opportunities and a vibrant multinational environment filled with impactful projects, career development, mentorship, training, sports activities, workshops, networking and outdoor meet‑ups.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting