Pub Overview
A planned investment of around £375,000 will transform the Old Swan into a refreshed community pub while retaining its character and heritage. What would you do with this pub to make it a success?
About the area
Located on the high street in Netherton, the Old Swan sits within walking distance of around 5,000 adults. With no competing pubs within a ten-minute walk and only a handful of nearby social clubs, the pub has a unique opportunity to become the area's go-to traditional pub. The refurbishment will broaden its appeal beyond its existing wet-led, mature customer base, attracting a wider mix of local customers while retaining its welcoming community feel.
The offer
The Old Swan is available on our Investment Tenancy agreement. Click here for more information on this agreement. Please refer to the Refurbishment Details section for details of the investment being made.
Who we're looking for
If you've benefited from running or owning a pub business, we'd love to hear what experience you can bring. The right operator for the Old Swan will have extensive experience in community pubs. They will have a clear vision for a quality drinks range, engaging entertainment programme and local marketing strategy, creating a memorable experience for customers.
If this sounds like the incredible pub opportunity you've been waiting for, apply today and tell us what you can bring to this pub's next chapter...
Features
Trading Area & Facilities
The refurbishment covers both the interior and exterior of the pub. A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
The private accommodation consists of 2 bedrooms, a kitchen, bathroom, and living room.
Pub Financials
Pub Financials Icon
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£34,725
Annual
Estimated Annual Turnover
£241,219
Annual Rent
£28,900
Entry Costs
Deposit
£7,225
Estimated Fixtures & Fittings Value
£20,000
Stock Valuation
£4,000
Working Capital Required
£3,500
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT. Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms. The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
Refurbishment Details
What we're planning & why
Refurbishment details
A full internal and external refurbishment, worth around £375,000, will modernise the Old Swan while preserving its historic character.
What's happening?
The refurbishment will refresh the interior décor, install new external signage and improve the private accommodation. Original character features will be retained to preserve the cosy atmosphere, while the drinks offer will be broadened beyond its current heavy focus on own-brewed cask ale. The operator will have the opportunity to develop a quality beer and cider range alongside a varied calendar of live sport, live music and community events.
Why invest?
The investment is expected to reposition the pub for a broader audience by modernising the environment, strengthening kerb appeal and creating a more contemporary community offer. With limited direct competition, the refurbishment is anticipated to increase turnover by attracting a wider cross-section of customers. To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Downloads
A planned investment of around £375,000 will transform the Old Swan into a refreshed community pub while retaining its character and heritage. What would you do with this pub to make it a success?
About the area
Located on the high street in Netherton, the Old Swan sits within walking distance of around 5,000 adults. With no competing pubs within a ten-minute walk and only a handful of nearby social clubs, the pub has a unique opportunity to become the area's go-to traditional pub. The refurbishment will broaden its appeal beyond its existing wet-led, mature customer base, attracting a wider mix of local customers while retaining its welcoming community feel.
The offer
The Old Swan is available on our Investment Tenancy agreement. Click here for more information on this agreement. Please refer to the Refurbishment Details section for details of the investment being made.
Who we're looking for
If you've benefited from running or owning a pub business, we'd love to hear what experience you can bring. The right operator for the Old Swan will have extensive experience in community pubs. They will have a clear vision for a quality drinks range, engaging entertainment programme and local marketing strategy, creating a memorable experience for customers.
If this sounds like the incredible pub opportunity you've been waiting for, apply today and tell us what you can bring to this pub's next chapter...
Features
- Investment Tenancy
- Function Room
- Private Accommodation
- Car Park
- Outdoor Trade
- Refurbishment Planned
Trading Area & Facilities
The refurbishment covers both the interior and exterior of the pub. A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
- Main trading area with bar
- Separate dining room
- Snug area
- Function room
- HEINEKEN SmartDispense
- Refurbished private accommodation (2 bedrooms)
- Pub garden
- Car park
- Approximately 120 internal covers
- Approximately 15 external covers
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
The private accommodation consists of 2 bedrooms, a kitchen, bathroom, and living room.
Pub Financials
Pub Financials Icon
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£34,725
Annual
Estimated Annual Turnover
£241,219
Annual Rent
£28,900
Entry Costs
Deposit
£7,225
Estimated Fixtures & Fittings Value
£20,000
Stock Valuation
£4,000
Working Capital Required
£3,500
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT. Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms. The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
Refurbishment Details
- New External Signage
- Refurbished Private Accommodation
- Interior Decor Refresh
What we're planning & why
Refurbishment details
A full internal and external refurbishment, worth around £375,000, will modernise the Old Swan while preserving its historic character.
What's happening?
The refurbishment will refresh the interior décor, install new external signage and improve the private accommodation. Original character features will be retained to preserve the cosy atmosphere, while the drinks offer will be broadened beyond its current heavy focus on own-brewed cask ale. The operator will have the opportunity to develop a quality beer and cider range alongside a varied calendar of live sport, live music and community events.
Why invest?
The investment is expected to reposition the pub for a broader audience by modernising the environment, strengthening kerb appeal and creating a more contemporary community offer. With limited direct competition, the refurbishment is anticipated to increase turnover by attracting a wider cross-section of customers. To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Downloads
- Demographics Report Download arrow
- Energy Performance Certificate Download arrow
- Floorplan Download arrow
- Schedule of Work Download arrow
Run a Star Pub - Old Swan Netherton - Dudley employer: Star Pubs Leased & Tenancy
Star Pubs Leased & Tenancy is an exceptional employer, offering a vibrant work culture that values creativity and community engagement. With a focus on employee growth and development, you will have the opportunity to shape the future of The White Lion pub in Long Lee, while enjoying the benefits of working in a supportive environment that encourages innovation and personal fulfilment.
Contact Details:
Star Pubs Leased & Tenancy Recruitment Team
