At a Glance
- Tasks: Create and optimise engaging web content for our corporate website and microsites.
- Company: Join Stantec, a leading firm with a collaborative and caring culture.
- Benefits: Enjoy health plans, wellness programs, tuition reimbursement, and more.
- Other info: Work in a dynamic environment with opportunities for professional growth.
- Why this job: Make an impact by enhancing user experience and content quality on our digital platforms.
- Qualifications: 4-6 years in web content creation and a relevant degree or equivalent experience.
The predicted salary is between 39600 - 48400 £ per year.
At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.
Your Opportunity
We are looking for a Senior Website Content Specialist to support the creation, maintenance, and optimization of content across our corporate website and associated microsites. This role is ideal for a hands‑on web content professional who enjoys building high‑quality pages, ensuring content accuracy and consistency, and collaborating with digital, UX, and marketing partners. This is a senior individual‑contributor role. You will bring deep CMS and web content expertise, lead by example through execution, and help ensure our website content is clear, usable, accessible, and aligned with brand and governance standards.
Your Key Responsibilities
- Web Content Creation & Maintenance
- Create, update, and maintain website content using an enterprise content management system (CMS).
- Build pages using approved templates and components, applying copy, imagery, and assets accurately.
- Ensure content is current, well‑structured, and aligned with brand voice and content standards.
- Support regular content audits to identify outdated, duplicate, or underperforming content.
- Content Quality & Consistency
- Apply strong attention to detail to ensure formatting, structure, links, and metadata are correct prior to publishing.
- Ensure consistent tone, layout, and presentation across content types and pages.
- Apply accessibility and usability best practices when building and updating content.
- CMS & Site Support
- Configure page settings including metadata, tags, redirects, and basic SEO fields.
- Maintain page hierarchies and navigation elements in alignment with established information architecture.
- Identify CMS, template, or content issues and collaborate with digital or technical partners to resolve them.
- UX & Optimization Support
- Apply UX and content‑design principles to improve readability, clarity, and findability.
- Partner with UX, analytics, and digital marketing teams to implement content improvements and optimizations.
- Validate page builds and content updates before launch to ensure quality.
- Collaboration & Enablement
- Act as a subject‑matter expert for CMS usage and web content standards.
- Provide guidance to content contributors on best practices, templates, and governance requirements.
- Collaborate closely with digital marketing, UX, IT, and external partners.
Capabilities and Credentials
Required Experience
- 4–6 years of hands‑on experience creating or maintaining web or digital content.
- Bachelor’s degree in Marketing, Communications, Digital Media, English, Journalism, or a related field. Equivalent combination of education and experience will be considered.
- Strong experience working in a CMS‑driven environment (enterprise CMS experience preferred, Adobe AEM would be an asset).
- Experience supporting complex, multi‑page websites.
Skills & Strengths
- Strong writing, editing, and content quality skills.
- Excellent attention to detail and quality control.
- Solid understanding of web content structure, usability, and accessibility fundamentals.
- Ability to work independently while collaborating effectively across teams.
- Clear communicator with both technical and non‑technical partners.
- Familiarity with SEO fundamentals and web analytics.
- Strong working knowledge of Microsoft Office programs, including Word and Excel.
- Experience working within formal website governance or brand standards.
- Experience collaborating with external digital agencies or vendors.
Senior Website Content Specialist in London employer: Stantec
Stantec is an exceptional employer that empowers its employees to make a significant impact in the energy sector through innovative projects like hydropower and energy building design. With a strong focus on professional development, flexible working arrangements, and a collaborative work culture, Stantec fosters an environment where engineers can thrive and grow their careers while contributing to meaningful change in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Website Content Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stantec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stantec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stantec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stantec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Website Content Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stantec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stantec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stantec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stantec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stantec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stantec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
