Brand Manager - DEWALT Outdoor in Slough

The Role: Outdoor Brand Manager DEWALT

Location: Virtual with frequent travel across Europe

The Job:

• Develop and execute high-impact brand strategies to accelerate DEWALT’s growth in the outdoor market across EMEA ANZ.
• Lead integrated marketing campaigns and manage go-to-market launches for new products, ensuring consistent brand messaging.
• Create and oversee campaign assets across all channels, maintaining alignment with brand guidelines and strategic objectives.
• Drive channel activation by integrating promotional strategies and partnering with Shopper Marketing to connect online and in-store experiences.
• Utilize data and market insights to track campaign performance, optimize ROI, and inform ongoing brand and content development.
• Collaborate cross-functionally with internal teams and agency partners to deliver best-in-class creative output and ensure brand consistency.

The Person:

• Demonstrated experience in brand management or marketing, ideally within the outdoor industry or a related field, supported by a relevant degree or qualification.
• Proven ability to plan and execute multi-channel brand campaigns, including content development and effective cross-functional collaboration.
• Experience marketing to both business and consumer audiences (B2B and B2C), with familiarity in digital and in-store retail environments.
• Strong strategic thinking, commercial awareness, and attention to detail; able to manage multiple complex projects and diverse stakeholders.
• Excellent communication and time management skills, with resilience under pressure and the ability to collaborate with agency partners.
• Willingness to travel frequently across Europe; fluency in English and possession of a valid driving license.

The Details:

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

Who We Are: We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks: You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get:

• Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
• Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
• Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
• Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.