Brand Manager - STANLEY EMEA ANZ in Maidenhead

Come Build Something that Matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better, For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As Brand Manager for STANLEY in the EMEA-ANZ region, you will drive the strategic development and execution of integrated brand marketing initiatives that fuel category growth, brand equity, and conversion across key user groups. Reporting to the Senior Brand Manager, you will act as the brand guardian for the Power Tools and Outdoor categories, with a special focus on V20 as our ongoing big bet focus with full marketing mediatisation and the biggest growth opportunity for STANLEY. You will own full-funnel campaign development, content creation, and go-to-market activation aligned to a data-led end-user strategy. This role will be instrumental in elevating STANLEY’s brand presence, driving category expansion, and achieving ambitious business objectives in a dynamic and fast-paced environment.

Key Responsibilities

• Brand Strategy & Planning
  • Lead the strategic development and execution of brand campaigns for the Powertools and Outdoor categories across EMEA-ANZ.
  • Translate brand and business objectives into insight-led marketing strategies that drive awareness, engagement, and sales.
  • Support the Brand team in delivering consistent, cohesive, and compelling brand messaging aligned with the global STANLEY positioning and Global Brand Equity direction.
  • Assist in building category-specific toolkits and GTM launch packages for New Product Development (NPD), aligned to regional focus areas.
• Campaign & Content Development
  • Develop integrated marketing campaigns from briefing to execution - covering traditional, digital, social, retail, and eCommerce.
  • Create and oversee campaign assets across all touchpoints, including photography, video, POS, packaging, influencer marketing, and retailer-specific executions.
  • Ensure that all creative outputs are aligned to brand tone, guidelines, and core messaging pillars.
  • Partner with our Shopper Marketing Manager to ensure Powertools and Outdoor campaigns connect the online and in-store journey effectively.
• Data-Driven Execution
  • Work closely with central digital and analytics teams to track campaign KPIs, monitor ROI, and optimize performance across media and retail platforms.
  • Utilise insights on market trends, shopper behaviour, and digital engagement to inform brand strategy and content development.
• Collaboration & Cross-Functional Alignment
  • Align closely with Product Management, Product Commercialisation, Digital Marketing, and regional marketing teams across 25+ markets to ensure brand consistency and relevance.
  • Collaborate with agency partners, creative teams, and production resources to bring campaigns to life on time and within budget.
  • Keep abreast of emerging marketing technologies, platforms, and best practices to improve engagement and effectiveness.
  • Support the evolution of a newly revitalized STANLEY brand identity through strategic experimentation and bold brand storytelling.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good?

You also have:

• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Experience working across both professional and consumer audiences is strongly preferred
• Familiarity with marketing to retail channels, both digital and in-store
• Demonstrated success in Brand campaign planning, content development, and cross-functional collaboration
• Hands-on experience managing multi-channel marketing campaigns
• Proficiency in digital marketing tools (PIM, DAM, social platforms, eComm CMS, etc.)

The Details:

You’ll receive a competitive salary and a great benefits plan, including discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!