Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing initiatives for STANLEY, driving growth and engagement across EMEA-ANZ.
- Company: Join Stanley Black & Decker, a global leader with 60,000 professionals and iconic brands.
- Benefits: Enjoy an attractive salary, discounts on tools, and excellent professional development opportunities.
- Why this job: Make a significant impact in a diverse team while enhancing brand equity and creativity.
- Qualifications: Bachelor’s degree in Marketing or Business; experience in brand campaign planning and digital marketing.
- Other info: Hybrid work model with occasional international travel; commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Join us as the Brand Manager for STANLEY in the dynamic EMEA-ANZ region, where you'll be at the forefront of driving strategic brand marketing initiatives that ignite category growth and enhance brand equity. As the brand guardian for our Hand Tools category, you'll lead the charge in developing and executing full-funnel campaigns, crafting compelling content, and spearheading go-to-market activations—all aligned with a data-driven end-user strategy.
Collaborate with a diverse team across Product Management, Digital Marketing, Product Commercialization, and Shopper Marketing, while partnering with top-tier agencies to deliver exceptional creative output across every channel and touchpoint.
If you're ready to make a significant impact and elevate our brand to new heights, this is the opportunity for you!
- Lead strategic brand campaign development and execution for the Hand Tools category across EMEA-ANZ, driving awareness, engagement, and sales.
- Translate brand objectives into insight-led marketing strategies, supporting consistent and compelling messaging aligned with global STANLEY positioning.
- Develop integrated marketing campaigns from briefing to execution, covering traditional, digital, social, retail, and eCommerce channels.
- Create and oversee campaign assets, ensuring alignment with brand tone and core messaging across all touchpoints.
- Partner with Shopper Marketing to effectively connect online and in-store journeys, utilizing data to track KPIs and optimize performance.
- Collaborate with Product Management, Digital Marketing, and regional teams to ensure brand consistency and relevance across 25+ markets.
- Stay updated on emerging marketing technologies and best practices, supporting the evolution of STANLEY's brand identity through strategic experimentation.
You care about quality – at every level. Brand marketing experience, ideally in the tools industry or with a brand/advertising agency, with a focus on both professional and consumer audiences.
Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
Proven success in brand campaign planning, content development, and managing multi-channel marketing campaigns, including digital and in-store retail channels.
Strong strategic thinking, commercial awareness, high attention to detail, and the ability to manage multiple projects simultaneously.
Technical Proficiency: Familiarity with digital marketing tools such as PIM, DAM, social platforms, and eCommerce CMS.
An attractive salary & benefits package.
Discounts on Stanley Black & Decker tools and other partner programs.
Excellent opportunities for continuous professional development.
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
Healthcare manager, brand manager employer: Stanley Black & Decker, Inc.
Contact Detail:
Stanley Black & Decker, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Healthcare manager, brand manager
✨Tip Number 1
Familiarise yourself with the STANLEY brand and its product offerings, especially in the Hand Tools category. Understanding their unique selling points and recent marketing campaigns will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the brand management and marketing sectors, particularly those who have experience in the tools industry. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and brand management. Being knowledgeable about emerging technologies and best practices will demonstrate your commitment to evolving the STANLEY brand identity.
✨Tip Number 4
Prepare to discuss specific examples of successful brand campaigns you've managed in the past. Highlight your strategic thinking and ability to drive engagement and sales, as these are key aspects of the role you're applying for.
We think you need these skills to ace Healthcare manager, brand manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the tools industry or with a brand/advertising agency. Emphasise your skills in campaign planning and multi-channel marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the STANLEY brand. Mention specific examples of successful campaigns you've led and how they align with the role's requirements.
Showcase Your Technical Skills: Include any familiarity you have with digital marketing tools such as PIM, DAM, and eCommerce CMS in your application. This will demonstrate your readiness to handle the technical aspects of the role.
Highlight Collaborative Experience: Since the role involves working with diverse teams, mention any past experiences where you successfully collaborated with different departments or external agencies to achieve brand goals.
How to prepare for a job interview at Stanley Black & Decker, Inc.
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research STANLEY and its product offerings, especially in the Hand Tools category. Understand their brand values, recent campaigns, and market positioning to demonstrate your genuine interest and alignment with their goals.
✨Showcase Your Campaign Experience
Prepare specific examples of successful brand campaigns you've managed in the past. Highlight your role in developing strategies, creating content, and measuring performance across various channels. This will illustrate your hands-on experience and strategic thinking.
✨Emphasise Collaboration Skills
As the role involves working with diverse teams, be ready to discuss how you've effectively collaborated with different departments or agencies in previous roles. Share examples that showcase your ability to communicate and align objectives across teams.
✨Stay Current with Marketing Trends
Familiarise yourself with the latest marketing technologies and trends, particularly in digital marketing. Be prepared to discuss how you can leverage these tools to enhance STANLEY's brand identity and drive campaign success in the EMEA-ANZ region.
