eCommerce Marketing & Content Director

Location: Maidenhead, ENGLAND or Lyon, FRANCE

Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 43,500 professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.

What You’ll Do

We are excited to offer you the opportunity to join our organization as EMEA eCommerce Marketing and Content Director. In this pivotal leadership role, you will spearhead the development and execution of our regional eCommerce marketing strategy, driving growth, innovation, and operational excellence across all digital channels and core capabilities.

Role Overview

You will be responsible for shaping and executing the vision for eCommerce growth, leading cross-functional teams, and ensuring our marketing initiatives are aligned with both global objectives and local market needs. You will champion a customer-centric approach, drive digital transformation, and foster a culture of innovation and continuous improvement.

Your first challenge: defining an ambitious vision for the e-commerce business. You will collaborate with key stakeholders such as sales eCommerce leads, local management and central product teams, build markets analysis, identify key hurdles and opportunities, and then develop a clear roadmap in close collaboration with your key stakeholders. Thanks to your leadership, everyone will take ownership of the objectives and commit to the journey.

Quickly take the reins of the content strategy. Own the end-to-end content strategy, from needs assessment to implementation, ensuring all assets are aligned with brand guidelines and served in a timely fashion where it matters to serve our business goals. You will design seamless customer journeys, ensure consistent messaging across all markets and channels, and oversee the quality of product listings, all while integrating SEO best practices.

Digital marketing campaigns will be a constant in your work. You will expertly orchestrate demand-generation activities through different channels across our different markets. You manage substantial budgets, optimize brand visibility, and monitor performance in real time. Every product launch becomes an event, every pricing strategy an opportunity to strengthen competitiveness.

The link between local and central teams, uniting talent around a shared vision. Act as the main point of contact with local marketing leaders and their teams, ensuring alignment and effective execution of eCommerce initiatives. You support the digital transformation, train and coach your team to accelerate their digital maturity, while always ensuring the customer is at the heart of every initiative.

Partner with Brand, Media, Influencer, and Agency teams to integrate content and marketing strategies across all touchpoints. Finally, driven by innovation. You scrutinize market trends, test new levers (AI, automation…), and instil in your team a culture of continuous improvement and boldness.

Ready to write the next chapter of this story and leave your mark on the e-commerce of tomorrow?