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- Tasks: Lead DEWALT's outdoor brand strategy and innovative marketing campaigns across EMEA ANZ.
- Company: Join a global leader in tools and outdoor power equipment with a diverse team.
- Benefits: Attractive salary, discounts on tools, and continuous professional development opportunities.
- Why this job: Make a real impact by shaping DEWALT's future in the outdoor market.
- Qualifications: Experience in brand management or marketing, ideally in the outdoor industry.
- Other info: Embrace innovation and enjoy a supportive, inclusive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: Virtual with frequent travel across Europe
Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The Worldâ„¢.
Are you ready to take DEWALT to new heights? As our Outdoor Brand Manager for the EMEA ANZ region, you’ll be the driving force behind launching DEWALT into the outdoor market. You’ll craft and execute powerful brand strategies, lead innovative marketing campaigns, and ignite growth by connecting with new audiences. If you’re passionate about building brands and want to make a real impact with the biggest and fastest-growing name in the Stanley Black & Decker portfolio, this is your chance to shape the future of DEWALT outdoors!
What You’ll Do
- Develop and execute high-impact brand strategies to accelerate DEWALT’s growth in the outdoor market across EMEA ANZ.
- Lead integrated marketing campaigns and manage go-to-market launches for new products, ensuring consistent brand messaging.
- Create and oversee campaign assets across all channels, maintaining alignment with brand guidelines and strategic objectives.
- Drive channel activation by integrating promotional strategies and partnering with Shopper Marketing to connect online and in-store experiences.
- Utilise data and market insights to track campaign performance, optimise ROI, and inform ongoing brand and content development.
- Collaborate cross-functionally with internal teams and agency partners to deliver best-in-class creative output and ensure brand consistency.
The Person
You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:
- Demonstrated experience in brand management or marketing, ideally within the outdoor industry or a related field, supported by a relevant degree or qualification.
- Proven ability to plan and execute multi-channel brand campaigns, including content development and effective cross-functional collaboration.
- Experience marketing to both business and consumer audiences (B2B and B2C), with familiarity in digital and in-store retail environments.
- Strong strategic thinking, commercial awareness, and attention to detail; able to manage multiple complex projects and diverse stakeholders.
- Excellent communication and time management skills, with resilience under pressure and the ability to collaborate with agency partners.
- Willingness to travel frequently across Europe; fluency in English and possession of a valid driving license.
The Details
- An attractive salary & benefits package
- Discounts on Stanley Black & Decker tools and other partner programs
- Excellent opportunities for continuous professional development
- And More
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
DEWALT Brand Manager - Outdoor employer: Stanley Black & Decker, Inc.
Contact Detail:
Stanley Black & Decker, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DEWALT Brand Manager - Outdoor
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. For DEWALT, understand their brand values and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Outdoor Brand Manager. Highlight your past successes in brand management and marketing to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to DEWALT's growth in the outdoor market.
We think you need these skills to ace DEWALT Brand Manager - Outdoor
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the DEWALT brand shine through. We want to see how much you care about building brands and making a real impact in the outdoor market!
Tailor Your Experience: Make sure to highlight your relevant experience in brand management or marketing, especially if it relates to the outdoor industry. We love seeing how your background aligns with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. This will help us see how you can contribute to our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with DEWALT.
How to prepare for a job interview at Stanley Black & Decker, Inc.
✨Know Your Brand Inside Out
Before the interview, dive deep into DEWALT's brand values and recent campaigns. Understand their positioning in the outdoor market and be ready to discuss how you can contribute to their growth. This shows your genuine interest and helps you align your ideas with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of successful brand management or marketing campaigns you've led, especially in the outdoor industry. Highlight your strategic thinking and how you measured ROI. This will demonstrate your capability to drive impactful results for DEWALT.
✨Emphasise Cross-Functional Collaboration
Since the role involves working with various teams and agency partners, be ready to discuss your experience in cross-functional collaboration. Share stories that illustrate your ability to manage diverse stakeholders and deliver cohesive marketing strategies.
✨Be Ready to Discuss Data-Driven Decisions
DEWALT values data and market insights, so come prepared to talk about how you've used analytics to inform your marketing strategies. Discuss any tools or methodologies you've employed to track campaign performance and optimise outcomes.
