Email Marketing Manager

An exciting opportunity has arisen for an experienced Email Marketing Manager to join a growing luxury retail organisation with a highly established and loyal customer base.

The business has experienced significant growth across its ecommerce and mail order operations since 2021, with customers spanning a broad geographic and demographic profile. Its loyal customer base extends internationally, particularly across the US, with customers who value high-quality products and, equally importantly, an exceptional level of personal service.

As the customer journey continues to evolve, the organisation is investing in technology to enhance that personal connection rather than replace it. A new digital platform has recently been introduced, providing greater opportunities around personalisation, segmentation, targeting and marketing efficiency.

About the Role

This is a key role within the Mail Order and Ecommerce Management Team, working closely with the Head of Ecommerce and Content Manager to help shape and deliver the wider digital marketing strategy. You will take ownership of the email marketing function, developing and delivering campaigns that engage customers throughout their journey while ensuring the brand’s high standards are reflected across every digital interaction. You will be naturally inquisitive about the future of AI, automation and emerging technology, with the ability to identify where new technology can genuinely improve customer engagement, efficiency and commercial performance. This is a high-performing team, and as the digital function continues to grow, maintaining and continually improving the customer experience will be central to the role.

Responsibilities

• Proven experience managing an email marketing function, with people management experience desirable.
• A strong track record working with large customer databases.
• Extensive experience in segmentation, targeting and lifecycle marketing.
• A good understanding of personalisation and customer journey optimisation.
• Experience using data and insight to improve campaign performance and customer engagement.
• An interest in AI, automation and emerging digital technologies, and an understanding of how these can be applied effectively within marketing.
• Strong commercial awareness combined with a genuine focus on the customer experience.
• Excellent communication and stakeholder management skills.

Qualifications

This is an excellent opportunity to join an established and growing luxury retail business at an exciting stage of its digital development. You will have the opportunity to influence how email marketing develops, make full use of new technology and data capabilities, and play a significant role in shaping the future digital customer experience.

The role is fully office-based, five days per week, at the organisation’s main site in Blair Atholl, Perthshire. A company bus service operates from a number of local areas, including Perth, helping make the commute more accessible. For candidates considering relocating to the area, temporary accommodation may also be available while you make longer-term arrangements.