Business Development Executive in Coventry

Job Title: Business Development Executive

Location / Region: Coventry & surrounding areas (Ideal postcode location: CV1)

Contract Type: Permanent, full time 40 hours per week

Salary / Rate: £29,000 per annum + 10% performance related bonus

Other Benefits: Company Vehicle + Fuel Card

The Role at a Glance

We’re recruiting a Territory Manager to manage and grow our Pladis across Coventry. You’ll build strong relationships with store decision‑makers, negotiate additional displays, increase distribution and visibility, and drive sales for well‑known household brands.

This role is ideal for someone with field sales or direct selling experience who enjoys autonomy, building relationships, and seeing the direct impact of your work in store. This role offers the chance to work to represent a leading brands and work with a range of well‑known products. Not only does this opportunity give you a wide range of experiences, but you’ll also have continuous support from colleagues, fantastic career growth opportunities and excellent perks.

About Us

Standout is part of Avidity, the parent company of a group of sales and marketing agencies (Standout, McCurrach, Wave, Thumbprint & Zing).

We put brands in the spotlight. We are a leading field marketing agency that helps brands increase visibility and drive sales through in-person engagement and strategic marketing. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.

Be yourself and grow, have your voice heard, and develop your career with flexible working policies and an abundance of opportunity with a sustainable, forward‑thinking agency.

About the Pladis Account and Team

Would you like to represent a business where you’ll have some of the world’s most loved snacking brands at your fingertips? Whether it’s McVitie’s, Ülker, GODIVA, Verkade or Jacob’s, you’ll be working with brands that have stood the test of time and brands that have over 300 years of combined baking experience.

Standout Field Marketing have a fantastic opportunity to join our new Pladis Convenience Field Sales Team.

As a Business Development Executive, your role will be to increase visibility of key Pladis brands. You will be representing a wide range of Pladis brands in store with McVities biscuits and brands such as Jaffa Cakes and Flipz - and you will play a huge role in helping Pladis drive sales by working to increase distribution and actively selling into key contacts within your assigned territory. You will visit your designated cash and carry regularly to purchase stock and sell into your retailers within your call file.

What You’ll Be Doing

As a Territory Manager, you’ll take full ownership of your area, working closely with the Regional Sales Manager and a supportive field team to deliver against agreed KPIs.

Your key responsibilities include:

• Managing a territory and planning visits around store manager availability to maximise opportunities
• Building and maintaining strong relationships with store managers and key decision‑makers
• Negotiating additional displays and promotional activity
• Driving distribution, availability and compliance across the agreed product ranges
• Executing merchandising activity in line with brand guidelines
• Actively selling and promoting products to maximise sales and visibility
• Using sales data to track performance and identify growth opportunities

What We’re Looking For

We are ideally looking for a candidate who has the following skills and experience, but if you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply - you might be just the right person for our team.

You’ll need:

• Experience working in field sales or similar role
• Strong communication skills and confidence influencing stakeholders
• Excellent time management and territory planning ability
• Be self‑motivated and results‑driven
• A full UK Driving Licence (no more than 6 points and no previous bans)

Nice to Have:

• Experience working in Convenience
• Merchandising or POS execution experience
• Direct selling skills

What You’ll Get in Return – Benefits and Perks

At Standout, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in‑house L&D team, support your wellbeing and work‑life balance.

Our competitive benefits package includes:

• Competitive salary and remuneration: annual pay reviews, performance bonuses and early pay access
• Transport: Company vehicle and fuel card
• Flexible working policies: SMART working options for all staff members
• Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave
• Health and Wellbeing: Employee assistance programme, including 6 face‑to‑face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies
• Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance

If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly.

We have a fantastic track record of retaining colleagues and redeploying them into our other brand teams across Avidity. We are always looking for talented individuals to join our group of agencies.

Our Commitment to Diversity, Equity and Inclusion

Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies e.g. transgender and Ramadan polices, and celebrating diversity through engagement sessions for key events e.g. Pride, International Women’s Day and Black History Month.

Discover What It’s Like to Work with Us

A place where you can be yourself and grow. Our aim is simple - to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work‑life balance.

Learn more about our culture and what it’s like to be a member of our team: