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- Tasks: Lead and develop a dynamic team to drive sales across the Midlands.
- Company: Join Standout, a leading field marketing agency with a vibrant culture.
- Benefits: Enjoy a competitive salary, company car, flexible working, and generous holiday.
- Other info: Be part of a diverse team that values your authentic self and career growth.
- Why this job: Make an impact by coaching your team and building relationships with major retailers.
- Qualifications: Experience in field sales leadership and strong relationship-building skills required.
The predicted salary is between 35500 - 39050 ÂŁ per year.
Location / Region: Birmingham, Manchester, Derby, Nottingham, Peterborough and surrounding areas
Industry: FMCG Grocery
Contract Type: Permanent, Full-time
Working Pattern: Monday-Friday
Salary / Rate: ÂŁ35,500 per annum + 10% bonus
Other Benefits: Company Car + Fuel Card
The role at a glance: We’re recruiting an experienced Regional Manager to lead and develop a team of field professionals representing Premier Foods across the Midlands. You’ll be responsible for driving regional sales performance, coaching and motivating your team, and building strong relationships with key retail stakeholders. This role is ideal for someone with field sales leadership experience or has strong field sale experience who is looking to take a step up. You’ll enjoy developing people, analysing performance data and influencing results to help achieve individual and team targets.
About Us: Standout is part of Avidity Group Ltd, the parent company of a group of sales and marketing agencies (Standout, McCurrach, Wave, Thumbprint & Zing). We are a leading field marketing agency that helps brands increase visibility and drive sales through in-person engagement and strategic marketing. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.
About the Premier Foods Account and Team: You will be joining our Grocery Team representing Premier Foods Brands within the big 4 grocery supermarkets (and some cash & carrys). In this role, you will drive sales of great brands such as Oxo, Bisto, Batchelors, Mr Kipling and many more by maximising brand awareness and presence in stores. As a Regional Manager your focus will be on performance managing your field team - ensuring delivery of results through field-based coaching, team meetings, training, development and appraisals. Ideally, you will have experience of leading a field based team preferably within the FMCG industry. You will also have experience in a client facing environment and be strong at building relationships with key stakeholders.
What You’ll Be Doing: As a Regional Manager, you’ll be responsible for guiding a team of field staff, providing coaching and mentorship, building key relationships with decision makers to drive sales and conducting competitor analysis to stay ahead of market trends. Your key responsibilities include:
- Team Leadership: Manage, develop, and motivate field staff to meet sales objectives.
- Customer Relationships: Build and maintain strong relationships with key retail partners and stakeholders.
- Sales Performance: Monitor and analyse sales data, implementing corrective actions to improve performance.
- Training & Development: Provide coaching and training to enhance product knowledge and sales skills.
- Budgeting & Forecasting: Oversee travel and expense budgets for direct reports.
- Competitor Analysis: Stay ahead of market trends, identifying opportunities and threats in the tech space.
What We’re Looking For: We’re looking for a people‑focused leader who thrives in a fast‑paced field sales environment and has the following skills and experience, but if you’re excited about the role but you don’t meet every requirement, we’d still encourage you to apply. You’ll need:
- Experience managing and leading field sales or retail teams (industry‑relevant experience preferred)
- Strong ability to analyse data, KPIs and performance metrics
- Excellent communication, coaching and relationship building skills
- Confident stakeholder management and negotiation ability
- A results‑driven, solutions‑focused leadership style
- Strong time management and organisational skills
- A full UK driving licence (maximum 6 points, no previous bans)
Nice to have:
- Experience leading multi‑site or geographically dispersed teams
- FMCG, technology or consumer products experience
- Experience working with major retail partners
What We Offer – Benefits and Perks: At Standout, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance. Our competitive benefits package includes:
- Competitive salary and remuneration: annual pay reviews, performance bonuses and early pay access
- Transport: Company car and fuel card
- Flexible working policies: SMART working options for all staff members and no weekend working
- Flexible annual leave entitlement: 25 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days
- Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave
- Health and Wellbeing: Employee assistance programme, including 8 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops
- Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies
- Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance
What Happens Next: First step is to apply via our iCIMS page in just a few minutes (click the apply button!) Your application will be reviewed by our recruitment team. If your application is a good match, you’ll initially have a short call with a member of our Avidity Group Recruitment Team. If unsuccessful, you’ll only receive an email informing you at this stage, but don’t worry, we’ll keep your details on file in line with our data protection policy and you may be contacted about future roles! The next stage is an interview with the hiring manager and senior stakeholders. You’ll then be given quick feedback and next steps (if applicable). If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly.
Our Commitment to Diversity, Equity and Inclusion: Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies e.g. transgender and Ramadan policies, and celebrating diversity through engagement sessions for key events e.g. Pride, International Women’s Day and Black History Month.
Discover What It’s Like to Work with Us: A place where you can be yourself and grow. Our aim is simple - to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work-life balance.
Regional Manager in Birmingham employer: Standout Field Marketing Careers
Contact Detail:
Standout Field Marketing Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Regional Manager role!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with Premier Foods and their brands. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to talk about your leadership style and how you’ve driven sales performance in the past. Use specific examples to demonstrate your skills in coaching and motivating teams. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the quickest way to get your application in front of the right people. Plus, it shows you’re serious about joining our team at Standout. Let’s make it happen!
We think you need these skills to ace Regional Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Manager role. Highlight your field sales leadership experience and any relevant achievements that align with what we’re looking for. This shows us you’re serious about the position!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for our team. Share specific examples of how you’ve driven sales performance and built strong relationships in previous roles.
Showcase Your Data Skills: Since analysing performance data is key in this role, make sure to mention any experience you have with data analysis. We want to see how you’ve used data to influence results and achieve targets in your past positions.
Apply Through Our Website: Don’t forget to apply through our iCIMS page! It’s quick and easy, and ensures your application goes directly to our recruitment team. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Standout Field Marketing Careers
✨Know Your Numbers
As a Regional Manager, you'll need to demonstrate your ability to analyse sales data and performance metrics. Brush up on relevant KPIs and be ready to discuss how you've used data to drive results in your previous roles.
✨Showcase Your Leadership Style
Prepare to talk about your leadership approach. Think of specific examples where you've motivated and developed your team. Highlight your coaching techniques and how you’ve built strong relationships with your field staff.
✨Understand the FMCG Landscape
Familiarise yourself with the FMCG industry, especially the brands you'll be representing. Be prepared to discuss market trends and competitor analysis, showing that you can stay ahead in a fast-paced environment.
✨Build Rapport with Stakeholders
Since relationship building is key, think of ways you've successfully managed client relationships in the past. Prepare anecdotes that illustrate your negotiation skills and how you've influenced key stakeholders to achieve sales objectives.