At a Glance
- Tasks: Lead and grow our Groups business, driving performance and expanding market share.
- Company: Join The Standard, a dynamic lifestyle hotel in the heart of London.
- Benefits: Competitive salary, bonus scheme, 28-33 days holiday, and travel discounts.
- Other info: Enjoy growth opportunities and a fun social committee for regular activities.
- Why this job: Be part of an innovative team shaping unforgettable experiences in a vibrant environment.
- Qualifications: 5+ years in Group Sales within the London market, with strong business development skills.
The predicted salary is between 48000 - 84000 £ per year.
The Standard, London has firmly established itself as one of the capital's most dynamic lifestyle hotels. Set in King's Cross within the hotel's iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city.
We are now looking for an experienced and commercially driven Senior Group Sales Manager who will embody our Anything but Standard ethos and lead the continued growth of our Groups segment.
Your role:
- Work in partnership with our Director of Sales and Assistant Director of Sales to strategically lead and grow our Groups (Rooms) business.
- Drive performance, strengthen market share, and contribute directly to room revenue and ADR through a focused and proactive sales strategy.
- Take ownership of a portfolio of high-value, high-producing accounts across corporate, fashion, creative industries, luxury leisure, and agency markets.
- Manage and develop existing relationships while proactively identifying new opportunities.
- Design and execute structured prospecting plans, source and convert large and complex group opportunities.
- Build and maintain strong relationships with corporate bookers, agencies, TMCs, DMCs, production companies, and key industry partners.
- Oversee the full lifecycle of business from enquiry and negotiation through to contracting and post-departure follow up.
- Ensure seamless handovers to Events and Operations teams and secure repeat and incremental business through consistent relationship management.
- Work closely with Revenue, Marketing, and Operations to align pricing, segmentation, and need period strategies.
Do you have what it takes to be our Senior Group Sales Manager at The Standard, London?
- Prior experience in a Senior Group Sales role within the 4 or 5-star London market is essential.
- A minimum of 5 years' Group Sales experience within the London market.
- A proven track record of handling large, complex, high-value group bookings from lead generation through contracting and post-event follow up.
- Exceptional knowledge of the London Groups (Rooms) market across corporate, fashion, creative, agency, and luxury leisure segments.
- Strong proactive business development skills with demonstrated success generating new revenue.
- An established network of key London and international industry contacts.
- Strong commercial acumen and the ability to interpret market data and booking pace.
- Experience producing monthly sales and performance reports.
- Knowledge of Opera PMS, CRM systems, and RFP platforms (experience with Envision is beneficial).
If you believe you have what it takes to elevate our Groups segment and contribute to the continued success of The Standard, London, we would love to hear from you!
All applicants must be eligible to live and work in the United Kingdom. Documented evidence of eligibility will be required from candidates prior to commencing employment.
Benefits include:
- Bonus Scheme
- Business & Personal Travel Insurance
- 28 Days Holiday rising to 33 days with service
- Pension Scheme
- Life Assurance (4 x Annual Salary)
- Medical Assistance (including online GP and Physio)
- Employee Assistance Programme with Well-being service
- Membership to Headspace Meditation app
- Worldwide Travel Discounts via The Standard Advantage platform
- Employee & Family Rates across all Standard and Hyatt properties worldwide
- Growth and Development opportunities internationally with Hyatt
- In-house Experience Programme
- F&B Discounts ranging from 25-50%
- Recruitment Referral Bonus up to £1,000
- Tuition Aid Scheme & subsidised training
- Season Ticket Loan & Bike 2 Work Scheme
- Social Committee with regular monthly social activities
Senior Group Sales Manager in London employer: Standard International Management, LLC.
The Standard, London is an exceptional employer that offers a vibrant work culture rooted in creativity and hospitality excellence. With competitive compensation, extensive benefits including generous holiday allowances, and opportunities for personal and professional growth within the Hyatt family, employees thrive in an environment that celebrates innovation and collaboration. Located in the dynamic King's Cross area, team members enjoy a unique blend of local charm and international flair, making every day at The Standard both rewarding and inspiring.
Contact Details:
Standard International Management, LLC. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Group Sales Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with potential clients on LinkedIn, and don’t be shy about reaching out to your existing contacts. Building relationships is key in the hospitality world, especially for a role like Senior Group Sales Manager.
✨Tip Number 2
Showcase your expertise! When you get the chance to meet with potential employers, come prepared with insights about the market and how you can drive their Groups business. This will demonstrate your knowledge and passion for the role.
✨Tip Number 3
Follow up after meetings or interviews. A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your professionalism and eagerness for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining The Standard family.
We think you need these skills to ace Senior Group Sales Manager in London
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your unique style into your cover letter and CV. Remember, we’re all about that Anything but Standard ethos!
Tailor Your Application:Make sure to tailor your application specifically for the Senior Group Sales Manager role. Highlight your relevant experience in the London market and showcase how your skills align with our needs. A personalised application shows us you’re genuinely interested!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to read through your achievements and experiences. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be on your way to joining our team!
How to prepare for a job interview at Standard International Management, LLC.
✨Know Your Market
Before the interview, dive deep into the London Groups market. Understand the key players, trends, and challenges. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.
✨Showcase Your Network
Be prepared to discuss your established network of industry contacts. Highlight specific relationships you've built and how they can benefit The Standard. This demonstrates your ability to leverage connections for business growth.
✨Prepare Success Stories
Think of concrete examples from your past experiences where you successfully handled large group bookings or developed new business opportunities. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Engage with Their Ethos
Familiarise yourself with The Standard's 'Anything but Standard' ethos. Be ready to discuss how your personal values align with their culture-driven philosophy and how you can contribute to their dynamic environment.
