Director, Marketing Data Analytics and Effectiveness

We have an exciting opportunity to join the team! The Data Analytics and Effectiveness Lead for Corporate Affairs, Brand & Marketing (CABM) spans across website analytics for the bank, social listening & media sentiment reporting, and effectiveness measurement for key CABM activities across areas of Sponsorships, Brand, Marketing, Communications and Events. The role is based in the UK.

Key Responsibilities

• Act as a people leader
• Develop measurement methodologies and frameworks to measure key activities across areas of Sponsorships, Brand, Marketing, Communications and Events.
• Translate data into actionable insights that may enhance marketing and communications planning
• Lead delivery of social insights projects, using social listening data to inform content and campaign planning
• Support the Head of Planning to deliver a holistic view of CABM activations by leveraging PACE and working with units of CABM
• Lead the integration of measurement workflows into PACE - CABM’s campaign workflow tool – to further advance CABM’s ability to measure and report its impact across its portfolio of campaign and activities
• Manage a team of analytics & insights specialists to support Group CABM in using data to plan and increase the efficiency and effectiveness of its corporate affairs and marketing activities.
• Manage multiple stakeholders from CABM, Business Segments and Chief Data Office where needed for timely, upward reporting on strategic metrics and key activities/campaigns.

Skills and Experience

• A marketing analytics background is a must have for this role
• Similar experience in a current/previous role within a financial services organisation
• Programme management and leadership
• People leader experience
• Data, analytics and insights experience

We are committed to a fair recruitment process, should you require any reasonable adjustments do let us know so we can aim to accommodate your needs.

Stakeholders

• Leaders and peers across Corporate Affairs, Brand & Marketing (CABM)
• CABM Technology
• S&T Performance
• Chief Data Office

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion. Together we: Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do. Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well. Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term.

What we offer

• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.