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- Tasks: Develop and manage licensing strategies for Audi's F1 merchandising.
- Company: Join Audi's innovative F1 Project, shaping the future of motorsport.
- Benefits: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Be part of a groundbreaking project that merges passion for sports with strategic business.
- Qualifications: Bachelor’s degree and 2-3 years in licensing management, preferably in sports.
- Other info: Located in Hinwil, Switzerland, with a focus on teamwork and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join the Audi F1 Project - Shape the Future of Motorsport!
Welcome to the Audi F1 Project. Audi will be competing in the FIA Formula 1 World Championship from 2026. The new team has three locations: Audi's Motorsport Competence Center in Neuburg (Germany), the Sauber Group's Formula 1 factory in Hinwil (Switzerland), and the Sauber Motorsport Technical Center in the UK.
Your mission:
- This is a bold and ambitious project focused on building a world-class merchandising, licensing and retail business.
- We are seeking a Licensing & Merchandising Specialist who can combine strategic vision with hands-on execution.
- The primary focus of this role will be developing and managing our licensing business, working closely with licensees and partners.
- Support the development and implementation of a licensing strategy aligned with the Audi F1 Project’s brand and commercial objectives.
- Manage and oversee the end-to-end licensing process for branded products ensuring operational efficiency, compliance with brand guidelines and quality standards.
- Collaborate closely with brand and marketing teams to create compelling product offerings aligned with the brand’s vision.
- Support in negotiating and executing licensing agreements, ensuring mutually beneficial terms for the brand and licensees.
- Develop and maintain strong relationships with current and potential licensees and partners to drive brand growth.
- Monitor and analyze the performance of licensed products, providing data-driven insights to optimize sales strategy.
- Manage and oversee merchandising back-office activities, including processing internal orders and coordinating with Logistics to ensure timely product delivery.
- Analyze market trends and competitor activities to identify new licensing opportunities and stay ahead of the curve.
Your profile:
- Bachelor’s degree in management, marketing, or a related field.
- 2-3 years of proven track record in licensing management, preferably within the sports industry or for a sports brand/club.
- Strong negotiation and relationship-building skills with experience managing key partners and stakeholders.
- Deep understanding of licensing agreements, intellectual property rights, and contract law.
- Excellent communication skills with the ability to present and influence at all levels of an organization.
- Ability to manage multiple projects simultaneously while maintaining high attention to detail.
- Passion for sports, with a strong understanding of consumer behavior and trends within the sports merchandise market.
- Proficiency in English language skills. German language skills will be an advantage.
Licensing & Merchandising Specialist employer: Stake F1 Team Kick Sauber
Contact Detail:
Stake F1 Team Kick Sauber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing & Merchandising Specialist
✨Tip Number 1
Familiarise yourself with the Audi brand and its values, especially in the context of motorsport. Understanding their vision and how they plan to shape the future of Formula 1 will help you align your approach and demonstrate your passion during any discussions.
✨Tip Number 2
Network within the motorsport and licensing communities. Attend industry events or join relevant online forums to connect with professionals who can provide insights or even referrals. Building relationships in this niche field can give you a significant advantage.
✨Tip Number 3
Stay updated on current trends in sports merchandising and licensing. Being knowledgeable about what’s trending can help you contribute valuable ideas during interviews and show that you’re proactive about understanding the market.
✨Tip Number 4
Prepare to discuss specific examples from your past experience that showcase your negotiation skills and ability to manage partnerships. Highlighting your successes in these areas will demonstrate your capability to thrive in a fast-paced environment like the Audi F1 Project.
We think you need these skills to ace Licensing & Merchandising Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Licensing & Merchandising Specialist position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in licensing management and any relevant achievements in the sports industry. Use bullet points for clarity and ensure it is well-structured and easy to read.
Write a Strong Cover Letter: In your cover letter, express your passion for motorsport and how your skills can contribute to the Audi F1 Project. Be specific about your experience with licensing agreements and relationship management, and demonstrate your understanding of the brand's vision.
Highlight Relevant Skills: Make sure to emphasise your negotiation skills, attention to detail, and ability to manage multiple projects. Provide examples of how you've successfully navigated similar challenges in previous roles to strengthen your application.
How to prepare for a job interview at Stake F1 Team Kick Sauber
✨Show Your Passion for Motorsport
Make sure to express your enthusiasm for motorsport during the interview. Share any personal experiences or insights you have about Formula 1, as this will demonstrate your genuine interest in the Audi F1 Project and its goals.
✨Highlight Your Licensing Experience
Be prepared to discuss your previous experience in licensing management. Provide specific examples of successful projects you've managed, particularly in the sports industry, to showcase your expertise and how it aligns with the role.
✨Demonstrate Strategic Thinking
Since the role requires a combination of strategic vision and hands-on execution, be ready to discuss how you've developed and implemented successful strategies in past roles. Use data-driven insights to back up your claims and show how you can contribute to the brand's growth.
✨Prepare for Negotiation Scenarios
Given the importance of negotiation in this role, think of scenarios where you've successfully negotiated agreements. Be ready to discuss your approach and the outcomes, as this will highlight your strong negotiation skills and ability to build relationships with partners.
