SEO Content Manager in London

About Us

At Assembly, our mission is to find the change that fuels growth. We apply this principle to the work we do with our clients and to how we engage with our people. We’re a modern global agency bringing together media, data, technology and talent to make brands perform. Our business is purpose driven. In March 2022, we were named Ad Age’s first ever Purpose-Led Agency of the Year, recognised for our mission to leave the world better than we found it. This year we became B Corp certified, the result of a two-year journey. We’re proud to have created a culture where diversity of thought, experience, and background are valued, within an environment that fosters continuous learning, adaptability, and a shared passion for meaningful impact.

When you join Assembly, you become part of an award-winning global community of digitally led experts, home to 1,500 talented people across 25 offices globally. Together we create unique data, technology and media solutions that enable faster and smarter problem solving within an inspired, collaborative workplace. Assembly is poised for its next chapter of growth. We’re a meritocratic, high-performance business with a progressive outlook and a growth mindset in all that we do. To realise our potential we need some new skills and thinking.

The core DNA of Assembly lies in digital performance marketing. New and existing clients are asking us to extend this expertise across all media, connecting traditional channels with digital methods of execution, measurement and automation. We were born the right way to do this – we’re building out from a leading digital and technology capability and adding the rest, rather than trying to reverse engineer a legacy business into a more modern version of itself.

At Assembly we ask our people to embody three core values:

• Show Up: actively contribute to a space of personal and collective growth
• Make Change: embrace obstacles as opportunities, taking intentional steps to drive positive change
• Win Well: approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination.

We look forward to meeting you and to discussing how we can grow together.

Overview

We’re looking for a Senior SEO Manager who has a strong understanding of content strategy, as well as solid data and analytics skills. A desire to learn more about how tech SEO and content can work together to support one another and improve visibility in an AI-driven world would be advantageous. You’ll be working with one of the most iconic luxury fashion brands in the world — this is an incredible opportunity to have a real impact on their European SEO strategy. Working both with your Account Director and the wider SEO team, as well as collaborating with the wider business, you'll be responsible for delivering a best-in-class experience. You'll attend key client meetings and reviews, have a creative out-of-the-box mindset, and be a naturally curious person. We would love someone who thrives in a strong training environment and actively wants to learn and pursue new things. We’re a kind and supportive team and would love to find someone who embodies these values.

Responsibilities

• Develop and implement SEO & GEO strategies tailored to luxury fashion brands
• Create high-quality, engaging content including on-site copy, content briefs for the client’s internal team, and campaign messaging
• Assisting your account director with technical SEO tasks
• Crafting a strong narrative and story through insights across weekly, monthly, and quarterly reporting and measurement
• Conduct in-depth keyword research and gap analysis to inform strategy
• Collaborate closely with the SEO, Paid Search, Affiliates, Social, PR, and Creative teams to ensure fully unified campaign execution across our Stagwell Search+ framework
• Attend and contribute to client meetings, presentations, and performance reviews
• Stay on top of industry trends and emerging content/SEO techniques relevant to luxury and ecommerce sectors.
• Continue to develop your knowledge within the digital industry, and discuss with peers how organic search is changing and how Assembly can react to these changes
• Ensure all your accounts are driving hard to continually add value to the client's business, this will be through continued optimisation and innovation.
• Looking for areas where this can be driven from
• Participating in new business work when, taking ownership and ensuring delivery of the areas you have been assigned

Required Skills

• Essential 4+ years' experience in SEO, with minimum of 2 years within an agency environment
• A natural curiosity toward data & insight, SEO, AI and the future of search
• Ability and willingness to learn new things and be open to new skills
• Proven experience developing high performing SEO strategies for ecommerce and luxury brands
• Solid understanding of SEO tools (e.g. Google Search Console, SEMrush, Ahrefs) and experience with uncovering insights from these tools
• Previous experience using Adobe Analytics and a strong understanding of how it works and differs to GA4
• Experience with large-scale international sites
• Experience in accurately reporting and measuring your strategies in a way that clients can understand and report back to their senior leadership
• Strong writing and content editing skills with a creative, brand-sensitive tone
• Comfortable managing multiple projects and deadlines across different clients
• Unafraid to voice strong out-of-the-box creative ideas
• A keen interest in fashion and the luxury lifestyle space
• Excellent communication and presenting skills, including written & spoken English

Nice To Have

• Multiple languages as well as English would be a nice bonus, as we handle a lot of international clients and clients in various markets globally. This isn’t a requirement though as we also work closely with our translation team!
• Experience working with Shopify, Salesforce, and other ecommerce CMS’s
• Experience working with Headless CMS
• Someone who comes from an editorial background, writes freelance or for enjoyment on the side (even if it’s poetry, a blog, novels, you name it – any creative hobbies would be nice!)
• Some familiarity and experience with Digital PR and content/blogger outreach tactics
• Experience in the luxury ecommerce space

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.