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For Companies At a Glance
- Tasks: Lead the marketing function and drive strategic direction for a high-growth company.
- Company: Join Staffscanner, a dynamic tech company in an exciting scale-up phase.
- Benefits: Enjoy private healthcare, pension, birthday off, and flexible hybrid working.
- Other info: Collaborate across teams and receive strategic mentorship from a fractional CMO.
- Why this job: Make a real impact in reimagining care while leading a talented marketing team.
- Qualifications: 8–12+ years of marketing experience with strong leadership and analytical skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Staffscanner and the wider operating group is entering an exciting scale‑up phase and is on track to meet ambitious growth targets within the next 12–18 months. We are seeking a Head of Marketing to lead the marketing function and drive strategic direction.
Purpose of the Role
You will define and own the annual marketing strategy, aligning plans to business objectives and revenue targets. This includes turning company goals into clear campaign frameworks, channel plans, budgets and KPIs. You will lead go‑to‑market activity for both care worker and client audiences, drive data‑led forecasting and performance modelling, and act as the day‑to‑day brand ambassador to ensure the organisation consistently delivers on its brand promise.
Key Responsibilities
- Brand & Creative Direction: You will guide the evolution of the Staffscanner brand, overseeing storytelling, messaging and creative direction. You will approve major campaigns and key brand assets, ensuring all content and collateral are consistent, compelling and aligned to long‑term brand positioning.
- Performance Marketing & Digital Oversight: You will set the strategic direction for PPC, paid social, SEO, email and partnerships, building strong organic performance and brand reputation. You will oversee lead generation and funnel performance, using analytics and dashboards to ensure campaigns are efficient, measurable and continually improving. You will lead and mentor the marketing team, including the Marketing Manager, and manage relationships with creative, digital, PR and SEO agencies.
- Data, Insight & Reporting: You will own monthly reporting to the CEO and board, setting measurement frameworks across ROMI, MQLs, lifetime value metrics and brand performance. You will strengthen insight capability to guide future marketing decisions and investment.
- Cross‑Functional Collaboration: You will work closely with sales to improve lead quality and conversion, support product and tech on customer journey optimisation, and partner with HR on employer brand and internal brand alignment. Across all activity, you will ensure marketing consistently reinforces Staffscanner’s purpose—Care Reimagined—and its core values.
Experience & Skills
- 8–12+ years’ marketing experience in tech, healthcare, staffing or scale‑ups.
- Proven leadership of multi‑channel, commercially impactful marketing.
- Strong experience building or scaling a marketing function.
- Skilled in brand, digital, customer experience and data‑driven marketing.
- Experience working with agencies and senior stakeholders.
- Strong analytic competence (HubSpot, GA4, CRM).
- Excellent communication, influencing and leadership abilities.
- Clearly aligned with Staffscanner brand values.
- Commercially minded, strategic, hands‑on when needed.
- Collaborative, resilient, creative and data‑curious.
- Emotionally intelligent and able to inspire, guide and influence.
- Deeply committed to the purpose of reimagining care.
Benefits
- Private healthcare
- Private pension
- Death in service
- Birthday day off
- Additional leave accrual
Leadership of the full marketing function at a pivotal, high‑growth stage. Strategic mentorship from a fractional CMO. Hybrid working with autonomy and flexibility.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Hospitals and Health Care; Staffing and Recruiting
Head of Marketing in Glasgow employer: Staffscanner
Contact Detail:
Staffscanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how you can contribute to their mission of 'Care Reimagined'. Tailor your responses to show you’re not just a fit for the role, but for the company too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Staffscanner during this exciting scale-up phase.
We think you need these skills to ace Head of Marketing in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in leading marketing strategies, especially in tech or healthcare. We want to see how your skills align with our ambitious growth targets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about reimagining care and how you can drive our marketing function. Be sure to mention specific campaigns you've led that had a significant impact.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytic skills. Mention any tools you’ve used like HubSpot or GA4, and how you’ve leveraged data to improve marketing performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Staffscanner
✨Know Your Marketing Strategy
Before the interview, make sure you understand the key components of a successful marketing strategy. Be ready to discuss how you would align marketing plans with business objectives and revenue targets, especially in a scale-up environment like Staffscanner.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've successfully led marketing teams in the past, focusing on collaboration, mentorship, and driving results. Highlight your experience in managing relationships with agencies and stakeholders.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key metrics relevant to the role, such as ROMI, MQLs, and lifetime value metrics. Be prepared to discuss how you've used analytics tools like HubSpot or GA4 to inform your marketing decisions and improve campaign performance.
✨Align with Company Values
Staffscanner is deeply committed to reimagining care. Make sure you can articulate how your personal values align with this mission. Share examples of how you've incorporated brand values into your marketing strategies and how you plan to reinforce them in your future role.