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- Tasks: Lead demand generation efforts to create qualified sales opportunities and enhance the sales pipeline.
- Company: Join Staffscanner, a dynamic company focused on temporary staffing solutions.
- Benefits: Enjoy a competitive salary, career growth, and the chance to make a real impact.
- Other info: Based in Glasgow, this full-time role offers a chance to shape the future of our marketing.
- Why this job: Take ownership of marketing strategies that directly influence commercial success.
- Qualifications: Experience in demand generation or growth marketing, preferably in B2B sectors.
The predicted salary is between 50000 - 70000 £ per year.
Staffscanner is looking for a Head of Demand Generation to help us generate more of the right sales opportunities across our temporary staffing offer. This is a senior, commercially focused marketing role. You will be responsible for planning and delivering activity that brings in qualified leads, improves conversion and supports the sales pipeline.
The role will cover digital marketing, CRM, customer reactivation, campaign activity, events and reporting. We need someone who is happy setting direction, but who is also willing to stay close to execution and results.
You may already be leading demand generation, pipeline marketing or growth-focused marketing in a B2B business. Experience in staffing, care, healthcare or software would be useful, but it is not essential.
If you want a role with real ownership, visible impact and a direct connection to commercial outcomes, we would like to hear from you.
Role details
- Location: Glasgow
- Type: Full-time, Permanent
- Reports to: Group Managing Director
Head of Demand Generation in Glasgow employer: Staffscanner
Contact Detail:
Staffscanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the staffing and marketing sectors. Attend industry events or webinars to meet potential employers and showcase your expertise in demand generation.
✨Tip Number 2
Showcase your results! When you get the chance to chat with hiring managers, be ready to discuss specific campaigns you've led that improved lead generation and conversion rates. Numbers speak louder than words!
✨Tip Number 3
Tailor your pitch! Make sure you highlight your experience in B2B marketing and how it aligns with the role at Staffscanner. We want to see how you can bring value to their sales pipeline.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Demand Generation in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Demand Generation. Highlight your experience in demand generation, pipeline marketing, and any relevant achievements that show how you've driven results in a B2B environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific examples of how you've successfully generated leads and improved conversion rates in previous positions.
Showcase Your Digital Marketing Skills: Since this role involves digital marketing, make sure to highlight your expertise in this area. Discuss any campaigns you've led, tools you've used, and how you've measured success. We want to see your hands-on experience!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Staffscanner
✨Know Your Numbers
As a Head of Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of conversion rates, lead generation statistics, and campaign performance. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to planning and executing demand generation strategies. Think about specific campaigns you've led, the challenges you faced, and how you overcame them. This will show that you can set direction while also being hands-on with execution.
✨Familiarise Yourself with Their Market
Research Staffscanner's position in the staffing industry, especially in temporary staffing. Understanding their target audience and market trends will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current demand generation efforts, what success looks like for them, and how they measure impact. This shows you're not just interested in the role but also in contributing to their success.