Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to generate qualified leads and support sales growth.
- Company: Join Staffscanner, a dynamic company transforming the staffing industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Thriving environment with potential for career advancement and creativity.
- Why this job: Make a real impact by driving demand generation and collaborating with sales teams.
- Qualifications: Experience in demand generation and a knack for managing multiple projects.
The predicted salary is between 40000 - 50000 £ per year.
Staffscanner is looking for a Demand Generation Manager to lead the day-to-day marketing activity that brings in enquiries, creates interest and supports the sales pipeline. The aim of the role is to turn marketing into a practical, commercially useful function that helps generate new business opportunities for Staffscanner’s temporary staffing services. This role is suited to someone who enjoys making things happen, can manage multiple workstreams at once and understands how campaigns, CRM, digital activity and follow-up all work together.
Key responsibilities
- Plan and deliver demand generation campaigns aimed at bringing in qualified leads.
- Run and optimise activity across email, CRM, paid campaigns, website journeys and content-led campaigns.
- Support re-engagement activity for dormant customers and warm prospects.
- Work with sales to improve lead handover, quality feedback and conversion outcomes.
- Support event activity, including promotion, attendance campaigns and structured follow-up.
- Build audience lists, campaign journeys and nurture activity in CRM.
- Track campaign performance and report on leads, cost, conversion and contribution to pipeline.
- Manage external agencies or suppliers where required.
- Help improve landing pages, forms and calls to action to increase conversion.
- Keep marketing activity organised, well tracked and aligned to commercial priorities.
What success looks like
- Campaigns running consistently and generating better quality enquiries.
- Clearer tracking of leads and campaign contribution.
- Better follow-up and stronger collaboration between marketing and sales.
- More structure and accountability in marketing delivery.
- Customer and prospect re-engagement activity producing measurable value.
Experience and qualities required
- Experience in demand generation, campaign marketing, performance marketing or a broader B2B marketing role with lead generation responsibility.
- A record of generating leads or supporting pipeline growth.
- Confidence using CRM and reporting tools.
- Good understanding of email marketing, paid activity, landing pages and campaign performance.
- A practical, organised approach and the ability to manage several projects at once.
- A commercial mindset and interest in what actually drives results.
Useful background
- Experience in staffing, recruitment, healthcare, care technology or software.
- Experience targeting operational, HR or commercial decision-makers.
- Experience working in a growth-stage or hands-on environment.
Demand Generation Manager in Glasgow employer: Staffscanner
Contact Detail:
Staffscanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can turn marketing into a commercially useful function, just like we do at StudySmarter.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Make sure to tailor your application to highlight your demand generation experience and how you can help boost our sales pipeline.
We think you need these skills to ace Demand Generation Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Demand Generation Manager role. Highlight your experience in demand generation and campaign marketing, and don’t forget to showcase any successes you've had in generating leads or supporting pipeline growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've run and how they contributed to lead generation, and show us your passion for making things happen.
Showcase Your Skills: We want to see your skills in action! Be sure to include examples of how you've used CRM tools, managed multiple projects, and optimised campaigns. This will help us understand how you can contribute to our team right from the start.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Staffscanner!
How to prepare for a job interview at Staffscanner
✨Know Your Campaigns
Before the interview, dive deep into the types of demand generation campaigns that Staffscanner runs. Be ready to discuss specific examples of campaigns you've managed, how you optimised them, and the results they achieved. This shows you understand the role and can hit the ground running.
✨Showcase Your CRM Skills
Since this role involves a lot of CRM work, brush up on your experience with CRM tools. Prepare to talk about how you've used these systems to track leads, manage campaigns, and improve conversion rates. Highlight any specific metrics or successes to back up your claims.
✨Collaboration is Key
Emphasise your ability to work closely with sales teams. Think of examples where you've improved lead handover or collaborated on campaigns. Being able to demonstrate strong teamwork will show that you can bridge the gap between marketing and sales effectively.
✨Be Data-Driven
Staffscanner values measurable results, so come prepared with data from your past campaigns. Discuss how you tracked performance, what metrics you focused on, and how you used that data to make informed decisions. This will highlight your commercial mindset and practical approach.