At a Glance
- Tasks: Lead the creation and optimisation of customer journeys to boost student recruitment.
- Company: Join Staffordshire University, a diverse and inclusive workplace.
- Benefits: Competitive salary, supportive environment, and opportunities for professional growth.
- Other info: Be part of a team that values authenticity and diversity.
- Why this job: Make a real impact on student recruitment and conversion strategies.
- Qualifications: Experience in marketing and data analysis is a plus.
The predicted salary is between 33482 - 38249 £ per year.
This role will support the delivery of the University’s student recruitment and conversion objectives by strengthening performance across the end-to-end recruitment and conversion funnel. This role will lead on the creation/mapping and coordination of customer journeys and touchpoints to drive improved conversion performance (lead to applicant and applicant to enrolment). The postholder will coordinate and optimise activity across multiple channels and initiatives, support recruitment planning, and will contribute to testing and continuous improvement of recruitment and conversion tactics. This is a key role to bring together different internal teams to ensure activity is aligned, segmented and evidence-led, aligned to institutional goals.
Main Responsibilities
- Lead the creation and optimisation of customer journeys (working collaboratively with colleagues across Marketing, Brand and Voice, Recruitment, and Admissions and Applicant Services) to drive lead to application and increase conversion of applications to enrolment.
- Coordinate across all touchpoints and activities to ensure a cohesive approach to all recruitment and conversion activity across the customer journey.
- Lead reporting and monitor, analyse and report on lead conversion, applicant engagement and conversion performance using CRM, PowerBi and other internal university systems as relevant, and produce actionable recommendations in campaign, journeys and for future planning.
- Analyse prospect data to identify trends, preferences, and behaviour patterns and utilise insights to inform marketing campaigns, improve customer experiences, and increase ROI.
- Set up campaigns so measurable and ensure accurate and up to date information is collected and stored working in accordance with the CRM Marketing Manager.
- Support with the implementation of the customer journeys by working with the CRM Marketing Manager and CRM Marketing Officers to design, build and manage automated and personalised multi-channel communications.
Key Outcomes / Success Measures
- Improved progression rates across the recruitment funnel, from enquiry through to enrolment.
- Increased engagement and conversion across priority audiences, markets and courses.
- Improved CPA and time to conversion.
- More effective targeting and prioritisation of activity, informed by CRM data and funnel insight.
- Demonstrable improvements in the performance of key recruitment initiatives and campaigns across multiple channels.
- Faster deployment and optimisation of high-impact recruitment and conversion activity during critical recruitment periods.
Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights. We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University. We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.
Marketing Officer - Conversion in Stoke-on-Trent employer: Staffordshire University
Staffordshire University is an exceptional employer that fosters a vibrant and inclusive work culture, prioritising the growth and development of its employees. Located at the Stoke Campus, the university offers competitive salaries and a commitment to equality, diversity, and human rights, ensuring that all staff can thrive in their roles while contributing to meaningful student recruitment initiatives. With opportunities for collaboration across various departments and a focus on continuous improvement, this role as a Marketing Officer - Conversion promises a rewarding career path in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer - Conversion in Stoke-on-Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Staffordshire University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Staffordshire University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Staffordshire University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Staffordshire University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer - Conversion in Stoke-on-Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Staffordshire University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Staffordshire University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Staffordshire University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Staffordshire University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Staffordshire University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Staffordshire University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
