Stafford Municipal School District - Communication & Marketing Coordinator

Located in the City of Stafford, just southwest of Houston, the Stafford Municipal School District (SMSD) is a unique and innovative public school system serving a diverse and dynamic community. As the only municipal school district in the state of Texas supported primarily by local sales tax revenue, SMSD benefits from a distinctive funding model that supports a strong financial position while prioritising student-centred investments.

Serving approximately 3,500 students across five campuses, SMSD is committed to delivering a high-quality educational experience that prepares all learners for success in college, career, and life. The district emphasises academic excellence, innovation, and whole-child development, offering a range of programmes designed to meet the needs of every student, including advanced academics, career and technical education, fine arts, and athletics.

SMSD is known for its small-district feel, strong community partnerships, and a culture of continuous improvement. Educators and staff work collaboratively to create safe, inclusive, and engaging learning environments where students are empowered to reach their full potential.

Responsibilities and Duties

• Serve as the information liaison between the school district and the community.
• Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.
• Produce engaging multimedia content (written copy, graphics, photos, videos) for platforms like Instagram, TikTok, Facebook, and X.
• Ensure that public information activities contribute to the attainment of district goals and objectives.
• Design, prepare, and edit district publications including newsletters, recruitment brochures, programmes for special events, and other publications.
• Serve as district representative on community committees as required.
• Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organisation meetings and making presentations.
• Manage district website.
• Foster growth by responding to comments, direct messages, and inquiries in a timely, brand-aligned tone.
• Develop and publicise reports related to the performance of the district and articulate district goals and objectives.
• Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
• Compile, maintain, and file all reports, records, and other documents as required.
• Follow district safety protocols and emergency procedures.
• Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.
• Select, train, supervise, and evaluate staff and make recommendations relative to assignment, retention, discipline, and dismissal.
• Develop training options and/or improvement plans to ensure exemplary operation of the communications function.

Qualifications

• Bachelor's degree in English, journalism, communications, or related field.
• Excellent public relations, organisational, communication, and interpersonal skills.
• Ability to speak effectively before groups of employees, parents, or the public.
• Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district.
• Thorough knowledge of media relations and public relations functions.
• Ability to use software to develop spreadsheets, perform data analysis, and do word processing.
• Three years journalism or communications experience.

Salary Range: 72,089 - 87,914 - 103,739 (min / mid / max)

How To Apply: Apply here