At a Glance
- Tasks: Lead creative strategies for Meta Ads and develop engaging campaigns.
- Company: Join a market leader in the advertising industry with a dynamic team.
- Benefits: Competitive salary, hybrid working options, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make an impact by driving innovative advertising strategies and engaging audiences.
- Qualifications: Proven experience in creative strategy and managing ad performance data.
The predicted salary is between 35000 - 38000 £ per year.
Staffline Ireland are recruiting for a Creative Lead on behalf of a market leader in their industry. The Creative Lead will champion the development of high-performing Meta advertising and content strategies, working closely with internal creative teams, external agencies and creators to turn performance insights into campaigns that engage audiences, acquire new customers and drive revenue across multiple markets.
Responsibilities:
- Own creative strategy across in-house Meta Ads - concepts, personas, hooks, formats.
- Monitor and interpret ad performance data to make ongoing decisions across both in-house and agency creative.
- Identify what's working and translate that into clear direction for future creative development.
- Develop and pre-plan campaign creative ahead of key commercial moments (e.g. seasonal peaks, major sales periods).
- Brief external agencies based on performance data and strategic priorities.
- Communicate which personas, angles, and creative approaches are converting so agency output stays aligned with what's actually working.
- Review and approve agency output against brief and brand standards.
- Research, brief, and delegate work to the in-house Multimedia Designer and any external contributors (e.g. UGC creators, production partners).
- Ensure creative is delivered to deadlines across all concurrent workstreams.
- Balance multiple campaigns running in parallel (e.g. major seasonal campaigns alongside always-on and organic social).
- Apply compliance awareness (e.g. ASA guidelines) to ad scripts and claims, particularly around guarantee-style or outcome-based messaging.
- Own the creative direction for email flows and campaign sends, ensuring design supports the customer journey, campaign objective and commercial priorities.
- Brief the in-house Multimedia Designer on email creative requirements, including visual hierarchy, imagery, layout, messaging priorities and required assets.
- Ensure email creative remains consistently on-brand while adapting the visual approach to suit individual campaigns, seasonal moments and promotional themes.
- Work closely with the wider marketing team to translate campaign strategy into clear, engaging email creative across both automated flows and one-off campaigns.
- Review email creative before launch to ensure it aligns with the brief, brand standards and wider campaign creative.
- Any other duties role may involve.
Person Specification:
- Demonstrable track record in creative strategy for in-house Meta Ads - this is not an entry-level or generalist marketing role; candidates should show direct experience owning ad creative decisions against performance data.
- Exceptional timekeeping and attention to detail skills.
- Experience briefing and managing external creative agencies.
- Comfortable interpreting Meta Ads performance data (hooks, personas, formats, drop-off points) and turning it into creative direction.
- Proficiency with: Notion (briefing), Figma, Meta Ads Manager, Foreplay.
- Strong organisational skills - able to run multiple concurrent campaign workstreams without dropping deadlines.
- Experience delegating to and directing in-house production talent (design/video) and/or external creators.
- Working knowledge of advertising compliance standards (e.g. ASA) as they apply to ad copy and claims.
- Track record of holding high-responsibility roles with minimal day-to-day oversight.
Desirable Criteria:
- Experience with experiential campaign concepts.
- Background in DTC/e-commerce, particularly considered purchase or home goods categories.
- Experience handling customer-facing escalations tied to ad campaigns (e.g. complaint response, brand tone management).
The Rewards:
The successful Creative Lead will enjoy a competitive salary circa £35,000 - £38,000 depending on experience.
Location:
The Creative Lead role will be based in Magherafelt with option of hybrid working.
To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.
Creative Lead in Magherafelt employer: Staffline
Join a dynamic team as an HGV Class 1 Driver in Scunthorpe, where we prioritise safety, professionalism, and employee satisfaction. Enjoy competitive annual earnings, regular overtime opportunities, and a supportive work culture that fosters growth and teamwork. With a focus on compliance and customer service, this role offers a rewarding career path in the thriving logistics sector.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead in Magherafelt
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Staffline and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Staffline are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Staffline on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Staffline. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Lead in Magherafelt
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Staffline. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Staffline:Show us that you’ve done your homework! In your application, briefly mention what you admire about Staffline’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Staffline
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Staffline will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Staffline, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
