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- Tasks: Lead and execute innovative marketing strategies to boost brand visibility and sales growth.
- Company: Join a market-leading engineering company with a focus on innovation.
- Benefits: Enjoy a competitive salary and opportunities for professional development.
- Why this job: Make a real impact in a hands-on role that drives business success.
- Qualifications: 3+ years of B2B marketing experience, especially in engineering or industrial sectors.
- Other info: Dynamic work environment in Belfast with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Staffline Ireland are recruiting for a Marketing Manager on behalf of a market leading engineering company who deliver innovative solutions across a wide range of sectors. The Marketing Manager will own and drive the development and delivery of an integrated marketing strategy that enhances brand visibility, generates qualified leads, supports sales growth, and strengthens the market position.
This is a strategic and hands-on role for a motivated self-starter capable of planning, executing, analysing and optimising multi-channel B2B marketing.
Responsibilities:- Develop and implement a cohesive marketing strategy aligned with the company growth goals.
- Lead the development and consistent delivery of brand positioning, messaging, identity, and digital presence across the group.
- Collaborate with directors and sales teams to align marketing plans with commercial objectives and pipeline targets.
- Manage websites and implement regular content refreshes, landing pages, updates, SEO, and performance enhancements.
- Plan and execute SEO/SEM campaigns, track performance, and optimise to improve visibility and lead generation.
- Own the social media strategy and content calendar (LinkedIn, YouTube, X, industry forums); develop engaging corporate content.
- Create high-quality marketing content including case studies, brochures, datasheets, technical content, newsletters, blogs, and press releases.
- Coordinate media, PR, and external communications to strengthen brand authority.
- Manage internal communications for group-wide announcements and key initiatives.
- Plan, execute and measure integrated campaigns (email, digital ads, events) to generate pipeline and nurture prospects.
- Build and manage marketing automation workflows for lead generation and customer engagement.
- Produce sales collateral, pitch decks, product sheets, proposals and tender support materials.
- Partner with sales to understand customer needs and tailor marketing resources accordingly.
- Plan and lead trade show, open day and industry event participation including logistics, assets, messaging and measurement of ROI.
- Define KPIs; track, analyse, and report performance of all marketing activities.
- Manage marketing budgets to ensure cost-effective investment and measurable ROI.
- Maintain CRM/lead tracking and marketing dashboards.
- Build brand consistency, standards, and governance across all touchpoints.
- Monitor competitor activity and industry trends to inform strategy.
- 3+ years B2B marketing experience - ideally in engineering, manufacturing or industrial sectors.
- Proven experience planning and executing digital and offline marketing campaigns.
- Hands-on experience with websites, SEO/SEM, email marketing platforms, content creation, and social media.
- Experience working cross-company with sales and leadership to drive commercial results.
- Experience with CRM tools, Google Analytics, marketing automation platforms.
- Experience in trade shows and industrial events.
The successful Marketing Manager will enjoy a competitive salary depending on experience.
Location:The Marketing Manager role will be based in Belfast.
Marketing Manager in Belfast employer: Staffline Group PLC
Contact Detail:
Staffline Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your online presence reflects your skills and experience in B2B marketing. Share relevant content, engage with industry discussions, and showcase your expertise to attract potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your hands-on experience with SEO, content creation, and campaign management. We want you to shine and demonstrate how you can drive results!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your B2B marketing experience, especially in engineering or industrial sectors, and showcase any relevant campaigns you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies you've implemented in the past that align with the responsibilities listed in the job description.
Showcase Your Digital Savvy: Since this role involves a lot of digital marketing, don’t forget to mention your hands-on experience with SEO, SEM, and social media strategies. Share examples of how you've improved visibility and lead generation in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Staffline Group PLC
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their growth goals. Be ready to discuss how your experience can enhance their brand visibility and lead generation.
✨Showcase Your Hands-On Experience
Prepare examples of your previous work in B2B marketing, especially in engineering or industrial sectors. Highlight specific campaigns you've executed, focusing on your role in planning, executing, and analysing results.
✨Be Ready to Discuss SEO and Content Creation
Since the role involves managing websites and creating high-quality content, brush up on your SEO knowledge and be prepared to share your approach to content creation. Bring examples of successful content you've developed.
✨Demonstrate Collaboration Skills
This position requires working closely with sales and leadership teams. Think of instances where you've successfully collaborated across departments to achieve commercial objectives, and be ready to share those stories.
