Leadership Growth Manager (Remote) in London

Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Paul, our diverse team of 550+ employees supports 1,500+ customers—reaching over 14 million employees—in transforming their employee experience.

Staffbase is seeking a Head of Growth to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels. You'll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression. You're comfortable owning pipeline outcomes and building systems that create durable, repeatable growth.

What you'll be doing

• Growth Strategy & Channel Leadership
  • Own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
  • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
  • Determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact.
  • Build and scale ABX programs that deliver highly personalized engagement for target accounts and drive sales adoption of the ABX motion as a unified pipeline engine.
  • Design and optimize content frameworks aligned to the buyer journey — ads, landing pages, nurture streams.
  • Directly manage and develop one or two marketers and/or agency partners, coaching and directing while staying personally close to execution.
  • Act as a strategic advisor to business leaders: bring a clear point of view, own your outcomes, and build a program that compounds over time.
  • Be the core regional voice that sets priorities for centrally reporting inbound engine teams — including web, AIO/SEO, and product marketing.
• Data, Analytics & Experimentation
  • Implement attribution and reporting frameworks that show what's actually driving pipeline, across both performance and ABM channels.
  • Improve conversion rates across the entire marketing funnel, diagnosing performance shifts and uncovering the underlying drivers behind success or decline.
  • Run a structured testing program — channels, creative, targeting, messaging — and use the results to reallocate spend, not just report on it.
  • Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
  • Partner with Marketing Ops to keep dashboards and pipeline metrics honest and current.

What you need to be successful

• 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes.
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
• B2B SaaS background; bonus - experience in HR tech or employee experience software.
• Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc.
• Experience working across multiple regions or markets.
• Prior experience managing teams and/or agency relationships.
• Familiarity with AI tools for campaign automation, content creation, and workflow.

Who You Are

• A builder and an operator: you understand channels, creative, and growth economics, and you turn insight into results, not just decks.
• A player-coach: comfortable managing one or two marketers and/or an agency while personally running the programs that matter most.
• AI-fluent by default: you combine human judgment and strategic thinking with AI-powered execution as a core part of how you work, not a bolt-on.
• A direction setter: you form a point of view and drive alignment; Demonstrated success developing and scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis.
• Strong partner to sales: you earn credibility by delivering value, knowing the accounts and the deals, and creating a shared rhythm with sales that delivers pipeline.
• Roll up your sleeves: you're a strategic thinker, but are happy to roll up your sleeves and dive into execution—never above any task that advances the business.
• A clear communicator: your reporting and proposals are tight, plain-language, and decision-ready. You are energized by ambiguity and growth, comfortable figuring things out as you go, and you see an undefined space as an opportunity rather than a blocker.

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan).
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of 1356.
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August.
• Support - we're offering a Company Pension with Salary Sacrifice option and Private Medical Insurance incl. Dental, life assurance as well as competitive Pay Parental Leave to support new parents.
• Volunteers Day - you'll get one day off per year for supporting a social project.