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- Tasks: Lead marketing strategies for core OTC brands and drive commercial growth.
- Company: Join Thornton & Ross, a trusted partner in consumer health with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid working, and wellness support.
- Other info: Embrace diversity and inclusivity in a supportive workplace.
- Why this job: Make a real impact in a dynamic environment while shaping brand strategies.
- Qualifications: 6+ years in FMCG or Consumer Health with strong marketing and leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for Peoples Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our CHC Marketing Team.
Role Purpose: The Marketing Manager plays a critical leadership role within STADA UKs Consumer Health organisation, with responsibility for shaping portfolio strategy, accelerating category growth, and delivering strong commercial performance across a complex brand portfolio. This role combines strategic brand leadership with hands-on commercial execution, requiring an individual who can confidently operate across innovation, media, digital, customer strategy, and portfolio management. You will lead the development and delivery of integrated growth plans that strengthen brand equity, unlock market opportunities, and drive sustainable business results. Working cross-functionally with Sales, Digital, Insights, Medical, Regulatory, Supply Chain, and Finance teams, you will act as a key business partner across the organisation bringing teams together around clear priorities, actionable insights, and ambitious growth objectives.
How You Will Make Impact:
- 360 Brand management & Category leadership: Own Category strategy, ensuring clear prioritisation and resource allocation across the portfolio. Lead category strategy development, identifying growth drivers, competitive dynamics, and shopper/consumer opportunities ensuring to bring a cross-functional team around the diagnostic and the growth pillars identified. Oversee the development and execution of annual brand plans across ATL, BTL, digital, PR, shopper, and e-commerce. Ensure integration and consistent execution across portfolios, touchpoints, and channels. Partner with Sales to shape customer-specific strategies and strengthen joint business planning.
- Performance, Analytics and Commercial Leadership: Own portfolio P&L and A&P investment strategy, ensuring optimal ROI and alignment with business priorities. Lead monthly business reviews, translating insights into clear strategic actions for the portfolio. Drive commercial optimisation across pricing, promo strategy, distribution, and channel mix. Strengthen performance dashboards and reporting frameworks to improve agility and decision-making. Partner with Finance, Sales & Supply to support forecasting, scenario planning, and profitability management. Provide commercial recommendations to inform BU-level decisions.
- Innovation, Renovation & Pipeline Strategy: Lead the innovation strategy across the full portfolio, ensuring alignment with consumer needs, retailer strategy, and category needs. Shape the medium-term innovation roadmap in partnership with global teams. Oversee NPD/EPD delivery, ensuring cross-functional alignment and launch excellence. Drive post-launch evaluation and continuous optimisation of innovation performance. Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
- Cross-Functional leadership and Stakeholders Management: Act as the senior marketing representative in cross-functional forums, influencing business decisions and resource allocation. Build strong relationships with global teams to influence strategy and secure support. Lead agency relationships across media, creative, PR, shopper and digital. Ensure clarity of roles, timelines, and deliverables across all portfolio initiatives. Represent the marketing function in customer-facing discussions alongside Sales when required. Embed One STADA processes, performance culture, and marketing excellence frameworks.
- Capability Building & Team Leadership: Lead, coach and develop direct teams, building a high-performance team. Drive capability-building initiatives across strategy, digital, insights, and commercial acumen. Support recruitment, onboarding, and talent development within the marketing organisation. Role-model a positive, hands-on, entrepreneurial mindset.
What We Are Looking For: We are looking for a commercially minded and strategically strong marketing leader who combines brand-building expertise with a hands-on, growth-oriented mindset. You will bring:
- Significant experience (6 years) within FMCG and/or Consumer Health, with a strong track record leading complex portfolios and delivering sustainable commercial growth.
- Proven strategic marketing capability, with the ability to translate consumer, shopper, and market insights into impactful category and brand strategies.
- Strong commercial acumen and P&L understanding, with experience balancing long-term brand equity with short-term business performance.
- Excellent analytical skills and confidence working with performance data, digital metrics, consumer insights, and market trends to support decision-making.
- High energy, hands-on, positive and solution-oriented mindset.
- Demonstrated ability to lead teams and influence senior stakeholders.
- Experience managing agencies and cross-functional teams.
- Strong partnership capabilities with Sales and Commercial teams, ideally including customer-facing strategy development and joint business planning.
- A high-energy, resilient, and solution-oriented mindset, with the agility to thrive in a dynamic, entrepreneurial, and performance-driven environment.
How We Care For You: At Thornton & Ross our purpose Caring for peoples health as a trusted partner motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:
- Competitive salary and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working - we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Free winter flu jab.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing offering free coaching and counselling services for you and your family.
- Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
- Cycle to Work Scheme.
- Enhanced Family Leave.
- Plus, many more employee benefits & celebration events.
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.
Marketing Manager - Core OTC Brands employer: STADA Thornton & Ross
Contact Detail:
STADA Thornton & Ross Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Core OTC Brands
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you showcase why you're the perfect fit for the Marketing Manager role at Thornton & Ross.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the job. Highlight your achievements in brand management and commercial performance to show you’re the right candidate for the job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Thornton & Ross.
We think you need these skills to ace Marketing Manager - Core OTC Brands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and Consumer Health, focusing on how you've led complex portfolios and driven growth. We want to see how your skills align with our values of Integrity and Entrepreneurship!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our mission of Caring for People's Health. Be sure to mention specific examples of your strategic marketing capabilities and cross-functional leadership.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight your analytical skills and any experience you have with performance metrics, digital insights, and market trends. This will show us that you can drive commercial optimisation and make informed decisions.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at Thornton & Ross!
How to prepare for a job interview at STADA Thornton & Ross
✨Know Your Brands Inside Out
Before the interview, dive deep into Thornton & Ross's core OTC brands. Understand their market positioning, recent campaigns, and any innovations they've launched. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth strategy.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience where you've successfully developed and executed marketing strategies. Be ready to discuss how you identified growth opportunities and drove brand performance. This will demonstrate your ability to think strategically, which is crucial for the Marketing Manager role.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, come prepared with examples of how you've effectively collaborated across departments in previous roles. Highlight your experience in leading cross-functional projects and how you’ve influenced stakeholders to achieve common goals.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to the FMCG and Consumer Health sectors. Be ready to discuss how you've used data analytics to inform marketing decisions and optimise campaigns. Showing that you can balance creativity with analytical thinking will set you apart.