n STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People's Health as a Trusted Partner. If you want to work in an open culture where your uniqueness is valued, join our CHC Marketing Team.
STADA UK Thornton & Ross - Digital Growth Lead
Reading |U.Full-time | Permanent
Role Purpose
The Digital Growth Lead will join STADA UK at a moment of significant transformation and growth. This role is central to accelerating the digital maturity of the Consumer Health business and enabling measurable commercial impact through digital excellence, innovation, and data-driven decision-making.
Working closely with the VP CHC Marketing and the Head of eCommerce, you will shape and deliver the digital ambition for the UK market. You will build the digital organization from the ground up — establishing the team, capabilities, processes, frameworks, and performance culture required to elevate brand strategy and drive sustainable growth. \Strategic ownership
Own the end-to-end digital marketing strategy for the Consumer Healthcare portfolio across owned, paid, and earned channels, including brand websites, SEO, CRM, social media, digital media, and emerging consumer engagement platforms.
Partner closely with Brand Marketing and the eCommerce team to ensure digital activation fully supports broader commercial and brand growth objectives.
Oversee planning, execution, and optimisation of multi-channel digital campaigns, ensuring platform-specific content and leveraging emerging AI tools to enhance efficiency and creativity.
Balance paid media investment with organic performance to maximise conversion and continuously optimise SEO.
Shape requirements for the digital marketing technology ecosystem (e.g. CRM, CMS, analytics, tagging, automation tools) and partner with Global Digital / IT and eCommerce team on selection and implementation to support scalable digital activation. \marketing and digital experience analytics framework?across web, CRM, social and digital media, ensuring data-led decision-making.
Lead the development of standardised reporting frameworks that provide clear insights into acquisition, retention, engagement, and ROAS across digital channels.
Collaborate with the eCommerce team to create a connected performance view that links digital marketing activity with trading performance, commercial KPIs, and P&L outcomes.
Establish a clear KPI framework across the portfolio that directly connects digital performance to broader brand and business objectives. \Content and Omnichannel Excellence
Oversee the creation of high-quality, engaging digital content across brand websites, social media, blogs, email/CRM and other digital platforms.
Embed experimentation, AI-driven content optimisation, and test-and-learn methodologies into content development and execution.
Set content frameworks and guidelines for retailer.com and marketplace content while execution and optimisation will be led by eCommerce team (e.g. eComm Content Designer, Digital Shelf Specialist).
Ensure all digital content and activity align with brand strategy and comply with UK regulatory, PAGB, MHRA, GDPR, and pharmacovigilance requirements, embedding appropriate governance and approval workflows. \Team Leadership and Capability Building
Lead digital capability building across the organisation, defining key skills, ways of working and standards, and working through cross-functional teams to support long-term growth.
Influence senior stakeholders and champion digital adoption across the organisation, shaping how digital drives scale and impact.
Collaborate closely with Marketing, eCommerce, Global Digital, Regulatory, Corporate Communications, and Customer Services to ensure integrated and cohesive execution.
Partner with the eCommerce team to optimise digital activation across retail media, marketplaces, and DTC channels.
Lead digital capability building across the organisation, upskilling teams and embedding a culture of digital-first thinking
What We Are Looking For At STADA, we embrace Uniqueness—recognising the value that diverse perspectives bring to our work.
Lead Marketing An in Bracknell employer: STADA Thornton & Ross
At STADA UK Thornton & Ross, we pride ourselves on being an excellent employer that fosters a culture of integrity and entrepreneurship. Our commitment to employee growth is evident through continuous training and development opportunities, all while working in a supportive environment that values agility and teamwork. Located in a vibrant area, our team enjoys a collaborative atmosphere where every member plays a crucial role in shaping the future of healthcare.
