At a Glance
- Tasks: Lead brand strategies and drive growth in a dynamic consumer health environment.
- Company: Join Thornton & Ross, a forward-thinking company committed to caring for people's health.
- Benefits: Enjoy competitive salary, hybrid working, and extensive wellbeing support.
- Other info: Embrace diversity and inclusivity while building a high-performance marketing team.
- Why this job: Make a real impact on brand development and innovation in a collaborative culture.
- Qualifications: 4+ years in FMCG or Consumer Health with strong analytical and leadership skills.
The predicted salary is between 60000 - 75000 € per year.
Company: Thornton & Ross (STADA Group)
Department: Consumer Marketing - OTC
Location: Reading, United Kingdom
Job Level: Professionals
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People's Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Marketing Team.
Role Purpose
The Senior Brand Manager plays a critical role within STADA UK's CHC Marketing organization at a time of accelerated growth, portfolio expansion, and increasing strategic ambition. This role is responsible for shaping and delivering the long-term brand and portfolio strategy, driving in-market excellence, and unlocking sustainable growth through superior execution, insight-led decision-making, and cross-functional leadership. Acting as a key business partner to Marketing, Digital, Insights, Sales, Medical, Regulatory, Supply and Finance, you will lead the development of brand strategies, oversee major initiatives, and elevate marketing culture and capabilities across the organization.
How You Will Make Impact
- 360 Brand management & Portfolio leadership: Lead the development of long-term brand strategies and annual brand plans, ensuring a clear, insight-driven, consumer-centric approach. Own the full activation roadmap across ATL, BTL, digital, PR, shopper, and e-commerce, ensuring integration, consistency, and excellence. Drive portfolio prioritisation, resource allocation, and scenario planning to maximize growth and profitability. Oversee day-to-day brand execution while empowering Brand Managers to deliver with autonomy and accountability. Monitor competitive dynamics and proactively shape brand positioning and category strategy.
- Performance, Analytics and Commercial Ownership: Own full brand P&L and A&P budget strategy and investment decisions, ensuring optimal ROI and alignment with business priorities. Lead monthly performance reviews with cross-functional teams, translating data into clear strategic recommendations. Build and refine performance dashboards and reporting frameworks to improve visibility, agility, and decision-making. Partner with Sales to strengthen customer-facing narratives, optimise promotional strategy, and unlock distribution opportunities. Demonstrate strong commercial acumen, with a clear understanding of P&L drivers, pricing, and profitability levers.
- Innovation, Renovation & Pipeline Acceleration: Contribute to innovation strategy for the portfolio, from opportunity identification to concept development and business case ownership. Oversee NPD/EPD projects, ensuring cross-functional alignment, on-time delivery, and launch excellence. Shape the medium-term innovation roadmap in partnership with global teams, ensuring relevance for the UK market. Drive post-launch evaluation and continuous optimisation of innovation performance. Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
- Cross-Functional leadership and Stakeholders Management: Act as senior project lead across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies. Ensure clarity of roles, timelines, and deliverables across all brand initiatives, driving accountability and pace. Build strong relationships with global teams to influence strategy, secure resources, and share best practices. Represent the brand and portfolio in key business forums, providing clear, data-driven recommendations to leadership. Elevate ways of working by embedding One STADA processes, performance culture, and marketing excellence frameworks.
- Capability Building & Team Development: Contribute to building a high-performance marketing culture grounded in curiosity, ownership, and continuous improvement. Lead by example with a positive, hands-on, entrepreneurial mindset. Support recruitment, onboarding, and capability-building initiatives within the marketing team. Coach and mentor Brand Managers, supporting their development in strategy, analytics, and cross-functional leadership.
What We Are Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
- 4+ years of experience in FMCG or Consumer Health (strong advantage).
- Strong executional capability, with the ambition to deliver best-in-class brand building.
- High energy, hands-on approach, and a positive, growth-oriented mindset.
- Strong analytical capability and comfort working with digital, insights, and performance data.
- Demonstrated commercial acumen, with an understanding of P&L drivers.
- A creative, "think outside the box" mindset combined with a strong sense of ownership.
- Resilience and ability to thrive in a fast-paced, entrepreneurial environment.
- Ability to influence, lead cross-functional teams, and manage multiple stakeholders.
How We Care For You
- Competitive salary and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working - we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Free winter flu jab.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing - offering free coaching and counselling services for you and your family.
- Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
- Cycle to Work Scheme.
- Enhanced Family Leave.
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.
Senior Brand Manager — Hybrid Growth Lead, Consumer Health in Reading employer: STADA Group
At Thornton & Ross, we pride ourselves on being an exceptional employer that fosters a culture of integrity, entrepreneurship, and agility. Our hybrid working model allows for flexibility, while our commitment to employee wellbeing is evident through comprehensive benefits such as competitive salaries, generous leave policies, and support programmes. Join us in Reading, where your unique contributions will be valued, and you'll have ample opportunities for professional growth within a dynamic and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager — Hybrid Growth Lead, Consumer Health in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your achievements and be specific about how you can contribute to their growth journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Brand Manager — Hybrid Growth Lead, Consumer Health in Reading
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about brand management and consumer health. Share your experiences that align with our values of Integrity and Entrepreneurship.
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight relevant experience in FMCG or Consumer Health, and don’t forget to showcase your analytical skills and commercial acumen. We love seeing how you've driven growth in past roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for our team. Be specific about how your skills and experiences align with the responsibilities outlined in the job description. Remember, we value creativity, so feel free to think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team at Thornton & Ross!
How to prepare for a job interview at STADA Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Thornton & Ross's brand portfolio. Understand their key products, recent campaigns, and market positioning. This knowledge will help you demonstrate your insight-driven, consumer-centric approach during the discussion.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive brand performance in previous roles. Bring examples of how you've translated analytics into actionable strategies, especially regarding P&L management and ROI optimisation. This will highlight your strong commercial acumen.
✨Emphasise Cross-Functional Leadership
Be ready to share experiences where you've successfully led cross-functional teams. Discuss how you managed stakeholders from different departments and ensured clarity in roles and timelines. This will showcase your ability to influence and drive accountability across the organisation.
✨Demonstrate a Growth Mindset
Thornton & Ross values a positive, growth-oriented mindset. Share stories that reflect your resilience and adaptability in fast-paced environments. Highlight any innovative ideas you've implemented and how they contributed to brand growth or team development.
