At a Glance
- Tasks: Manage automated customer journeys in Salesforce CRM and develop email campaigns for various health products.
- Company: STADA UK Thornton & Ross is committed to caring for people's health with over 700 employees.
- Benefits: Enjoy a competitive salary, car allowance, hybrid working, and 25 days annual leave plus bank holidays.
- Other info: Position based in Reading, United Kingdom, within the Business Development & Commercial Excellence department.
- Why this job: Join a growing team focused on integrity and entrepreneurship in the healthcare sector.
- Qualifications: Bachelor’s degree in Marketing or related field and proven experience in marketing automation required.
The predicted salary is between 40000 - 50000 £ per year.
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.
How You Will Make an Impact
- Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
- Develop and execute email campaigns to drive digital pull‑through for respiratory, dermatology, bone health and specialty products.
- Create high‑quality digital content, including web, email, video, and bite‑size webinars, to support product launches and marketing campaigns.
- Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
- Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
- Collaborate with cross‑functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
- Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.
What Makes You a Great Fit
- Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
- Proven experience in marketing automation and digital content creation.
- Proficiency in Salesforce Marketing Cloud and Journey Builder.
- Strong understanding of SEO and digital optimisation strategies.
- Excellent communication and collaboration skills, with a proactive and results‑driven attitude.
- Ability to manage multiple stakeholders and third‑party relationships effectively.
- Familiarity with GDPR processes and data compliance.
How We Care for You
- Competitive salary, car allowance and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Health cover benefits.
- Free winter flu jab.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
- Cycle to Work Scheme.
- Enhanced Family Leave.
- Plus many more employee benefits and celebration events.
Digital & CRM Manager in Reading employer: STADA Group
Located in Reading, STADA UK Thornton & Ross offers a competitive salary and a hybrid working model. The company values integrity and entrepreneurship, fostering an open culture where uniqueness is celebrated.
We think you need these skills to ace Digital & CRM Manager in Reading
Salesforce CRM
Marketing Automation
Email Campaign Development
Digital Content Creation
SEO Strategies
Data Integration Management
GDPR Compliance