At a Glance
- Tasks: Drive brand growth through innovative strategies and data-driven insights.
- Company: Join STADA UK, a leader in consumer health with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid working, and wellness support.
- Other info: Embrace diversity and creativity in a supportive workplace.
- Why this job: Make a real impact on consumer health brands in a dynamic environment.
- Qualifications: 2+ years in FMCG or Consumer Health, with strong marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
Company: Thornton & Ross
Department: Consumer Marketing - OTC
Location: Reading, United Kingdom
Job level: Professionals
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Marketing Team.
Role Purpose
The Brand Manager will join STADA UK at a time of strong momentum, portfolio expansion, and organisational transformation. This role is pivotal in accelerating the growth of our Consumer Health brands by delivering in‑market excellence, driving flawless execution, and embedding a data‑driven, performance‑oriented mindset across the business. Working closely with Marketing, Digital, Insights, Medical, Regulatory, Supply and Sales teams, you will help shape and deliver the UK brand ambition while leveraging One STADA processes, frameworks, and performance culture to build brands that win with consumers, shoppers, and customers.
How You Will Make Impact
- 360 Brand management
- Contribute to the development of end‑to‑end brand strategy and positioning for your portfolio, ensuring a clear, insight‑led and consumer‑centric approach.
- Translate strategy into fully integrated 360° activation plans across ATL, BTL, digital, PR, and e‑commerce channels.
- Lead day‑to‑day brand execution and communication with excellence, pace, and attention to detail.
- Ensure brand consistency across all consumer and customer touchpoints, safeguarding visual identity, messaging, and tone of voice.
- Monitor the competitive landscape and proactively identify opportunities to strengthen brand positioning.
- Support the Marketing Manager in portfolio‑level initiatives and cross‑brands alignment.
- Performance, Analytics and KPIs
- Manage Brand P&L and A&P budgets with a disciplined, ROI‑driven mindset and strong business case ownership.
- Lead weekly and monthly brand performance reviews (share, distribution, rate of sale, promotional efficiency, media KPIs).
- Leverage sell‑out data, retailer insights, digital analytics, and consumer research to build clear, actionable recommendations.
- Contribute to the development of standardized reporting frameworks to improve visibility, decision‑making, and cross‑functional alignment.
- Track and optimise campaign performance across channels, ensuring continuous improvement.
- Innovation & Portfolio development
- Actively contribute to innovation pipelines through ideation, concept development, and business case preparation.
- Lead NPD/EPD projects from concept to launch readiness, ensuring cross‑functional alignment and on‑time delivery.
- Identify optimisation opportunities across the brand lifecycle (packaging, claims, formulations, go‑to‑market, channel mix).
- Support post‑launch evaluation and continuous improvement of innovation performance.
- Cross-Functional Ownership
- Act as a brand project manager across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies.
- Drive projects with enthusiasm, resilience, and accountability, ensuring clarity of roles, timelines, and deliverables.
- Demonstrate an owner’s mindset focused on outcomes, not tasks.
- Build strong relationships with internal and external stakeholders to ensure seamless execution and alignment.
What We Are Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
- 2+ years of experience in FMCG or Consumer Health (strong advantage).
- Strong executional skills, with the ambition to deliver best‑in‑class brand building.
- High energy, hands‑on approach, and a positive, growth‑oriented mindset.
- Comfort working with digital platforms, insights, and data analytics tools.
- Demonstrated early commercial acumen, with an understanding of key P&L drivers.
- A creative, “think outside the box” mindset combined with a strong sense of ownership.
- Resilience and ability to thrive in a fast‑paced, entrepreneurial environment.
How We Care For You
- Competitive salary and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Free winter flu jab.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
- Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
- Cycle to Work Scheme.
- Enhanced Family Leave.
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment.
Brand Manager — Consumer Health Growth & Insights in Reading employer: STADA Group
At Thornton & Ross, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values integrity, entrepreneurship, and agility. Our commitment to employee growth is evident through competitive salaries, hybrid working options, and comprehensive wellbeing support, ensuring that every team member can thrive both personally and professionally in our Reading location. Join us to be part of a diverse team dedicated to making a meaningful impact in the Consumer Health sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager — Consumer Health Growth & Insights in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Thornton & Ross. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your brand management skills! Prepare a mini case study or presentation on how you would approach a specific challenge for one of their Consumer Health brands. This will demonstrate your proactive mindset and creativity.
✨Tip Number 3
Be ready for the interview! Research the company’s values and recent projects. Think about how your experience aligns with their goals, especially around data-driven decision-making and cross-functional collaboration.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Thornton & Ross.
We think you need these skills to ace Brand Manager — Consumer Health Growth & Insights in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Manager role. Highlight your experience in FMCG or Consumer Health, and don’t forget to showcase your executional skills and creativity!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about brand management and how your unique background can contribute to our growth journey at Thornton & Ross.
Showcase Your Data Skills:Since this role involves a lot of performance analytics, make sure to mention any experience you have with data-driven decision-making. We love candidates who can leverage insights to drive brand success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at STADA Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Thornton & Ross's Consumer Health brands. Understand their positioning, recent campaigns, and market performance. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive brand decisions in the past. Bring examples of how you've managed P&L or used consumer insights to shape marketing strategies. This will highlight your ROI-driven mindset and ability to make data-led recommendations.
✨Demonstrate Cross-Functional Collaboration
Think of specific instances where you've worked with different teams, like Sales or Digital, to achieve a common goal. Highlight your project management skills and how you ensured clarity and alignment among stakeholders. This will show that you can thrive in a collaborative environment.
✨Embrace Innovation and Creativity
Prepare to discuss your approach to innovation and how you've contributed to new product development. Share any creative ideas you've implemented and how they impacted brand performance. This will reflect your 'think outside the box' mindset and enthusiasm for driving brand success.
