At a Glance
- Tasks: Lead brand strategy and execution for Consumer Health products, driving growth and innovation.
- Company: Join STADA UK, a dynamic company committed to caring for people's health.
- Benefits: Enjoy competitive salary, hybrid working, and extensive wellbeing support.
- Other info: Embrace a diverse culture that values creativity and inclusivity.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Bachelor's degree in Marketing or related field and 2+ years in FMCG or Consumer Health.
The predicted salary is between 40000 - 50000 £ per year.
Company: Thornton & Ross
Department: Consumer Marketing - OTC
Location: Reading, United Kingdom
Job level: Professionals
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Marketing Team.
Role Purpose
The Brand Manager will join STADA UK at a time of strong momentum, portfolio expansion, and organisational transformation. This role is pivotal in accelerating the growth of our Consumer Health brands by delivering in‑market excellence, driving flawless execution, and embedding a data‑driven, performance‑oriented mindset across the business. Working closely with Marketing, Digital, Insights, Medical, Regulatory, Supply and Sales teams, you will help shape and deliver the UK brand ambition while leveraging One STADA processes, frameworks, and performance culture to build brands that win with consumers, shoppers, and customers.
How You Will Make Impact
- 360 Brand management Contribute to the development of end‑to‑end brand strategy and positioning for your portfolio, ensuring a clear, insight‑led and consumer‑centric approach. Translate strategy into fully integrated 360° activation plans across ATL, BTL, digital, PR, and e‑commerce channels. Lead day‑to‑day brand execution and communication with excellence, pace, and attention to detail. Ensure brand consistency across all consumer and customer touchpoints, safeguarding visual identity, messaging, and tone of voice. Monitor the competitive landscape and proactively identify opportunities to strengthen brand positioning. Support the Marketing Manager in portfolio‑level initiatives and cross‑brands alignment.
- Performance, Analytics and KPIs Manage Brand P&L and A&P budgets with a disciplined, ROI‑driven mindset and strong business case ownership. Lead weekly and monthly brand performance reviews (share, distribution, rate of sale, promotional efficiency, media KPIs). Leverage sell‑out data, retailer insights, digital analytics, and consumer research to build clear, actionable recommendations. Contribute to the development of standardized reporting frameworks to improve visibility, decision‑making, and cross‑functional alignment. Track and optimise campaign performance across channels, ensuring continuous improvement.
- Innovation & Portfolio development Actively contribute to innovation pipelines through ideation, concept development, and business case preparation. Lead NPD/EPD projects from concept to launch readiness, ensuring cross‑functional alignment and on‑time delivery. Identify optimisation opportunities across the brand lifecycle (packaging, claims, formulations, go‑to‑market, channel mix). Support post‑launch evaluation and continuous improvement of innovation performance.
- Cross-Functional Ownership Act as a brand project manager across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies. Drive projects with enthusiasm, resilience, and accountability, ensuring clarity of roles, timelines, and deliverables. Demonstrate an owner’s mindset focused on outcomes, not tasks. Build strong relationships with internal and external stakeholders to ensure seamless execution and alignment.
What We Are Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
- 2+ years of experience in FMCG or Consumer Health (strong advantage).
- Strong executional skills, with the ambition to deliver best‑in‑class brand building.
- High energy, hands‑on approach, and a positive, growth‑oriented mindset.
- Comfort working with digital platforms, insights, and data analytics tools.
- Demonstrated early commercial acumen, with an understanding of key P&L drivers.
- A creative, “think outside the box” mindset combined with a strong sense of ownership.
- Resilience and ability to thrive in a fast‑paced, entrepreneurial environment.
How We Care For You
- Competitive salary and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Free winter flu jab.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
- Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
- Cycle to Work Scheme.
- Enhanced Family Leave.
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment.
Brand Manager in Reading employer: STADA Group
At Thornton & Ross, we pride ourselves on being an exceptional employer that values integrity, entrepreneurship, and agility. Our open culture fosters uniqueness and collaboration, providing employees with ample opportunities for growth and development within a dynamic environment. With competitive benefits such as hybrid working, generous leave policies, and a strong commitment to employee wellbeing, joining our Marketing Team in Reading means becoming part of a forward-thinking organisation dedicated to caring for people's health.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Thornton & Ross on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research their brands and recent campaigns. Show us that you’re not just another candidate but someone who’s genuinely interested in making an impact at STADA UK.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. We want to hear about your past successes and how you can bring that energy to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our awesome team at Thornton & Ross.
We think you need these skills to ace Brand Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role. Highlight your experience in FMCG or Consumer Health, and showcase any relevant projects that demonstrate your brand management skills. We want to see how you can contribute to our growth journey!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how your values align with ours at STADA. Be sure to mention specific examples of your achievements and how they relate to the role.
Showcase Your Analytical Skills:Since this role involves managing P&L and using data analytics, make sure to highlight your experience with performance metrics and insights. We love candidates who can turn data into actionable recommendations, so don’t hold back on those details!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Thornton & Ross!
How to prepare for a job interview at STADA Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Thornton & Ross's brands and their market positioning. Understand their values, recent campaigns, and how they align with consumer needs. This will not only show your enthusiasm but also help you articulate how you can contribute to their brand strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive brand performance in your previous roles. Bring examples of how you've managed budgets, tracked KPIs, and made data-driven decisions. This will demonstrate your ROI-focused mindset and ability to optimise brand performance.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams like Sales, Supply Chain, and Digital. Share specific examples of how you've successfully driven projects across departments, showcasing your ability to build strong relationships and ensure seamless execution.
✨Bring Your Creative Ideas
Prepare to discuss innovative ideas for brand development or campaign strategies. Think outside the box and be ready to share concepts that could enhance Thornton & Ross's portfolio. This will reflect your creative mindset and ownership attitude, which are key for the Brand Manager role.
