Senior Brand Manager VMS

Senior Brand Manager VMS

Full-Time 54000 - 66000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead brand strategies and drive market excellence in a dynamic health-focused environment.
  • Company: Join STADA UK Thornton & Ross, a growing company dedicated to caring for people's health.
  • Benefits: Enjoy competitive salary, hybrid working, generous leave, and wellbeing support.
  • Other info: Be part of a diverse team that values creativity and innovation.
  • Why this job: Make a real impact in the health sector while developing your marketing skills.
  • Qualifications: 4+ years in FMCG or Consumer Health, strong analytical and leadership skills required.

The predicted salary is between 54000 - 66000 £ per year.

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People\'s Health as a Trusted Partner.

Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA.

If you want to work in an open culture where your uniqueness is valued, join our CHC Marketing Team.

  • STADA UK Thornton & Ross – Senior Brand Manager VMS
  • (Vitamins, Minerals & Supplements)
  • Reading |U. K.| Full-time | Permanent
  • Role Purpose

The Senior Brand Manager VMS plays a critical role within STADA UK’s CHC Marketing organization at a time of accelerated growth, portfolio expansion, and increasing strategic ambition.

This role is responsible for shaping and delivering the long - term brand and portfolio strategy, driving in - market excellence, and unlocking sustainable growth through superior execution, insight - led decision - making, and cross - functional leadership.

Acting as a key business partner to Marketing, Digital, Insights, Sales, Medical, Regulatory, Supply and Finance, you will lead the development of brand strategies, oversee major initiatives, and elevate marketing culture and capabilities across the organization.

How You Will Make Impact

  • 1. 360 Brand management & Portfolio leadership
  • Lead the development of long - term brand strategies and annual brand plans, ensuring a clear, insight - driven, consumer - centric approach.
  • Own the full activation roadmap across ATL, BTL, digital, PR, shopper, and e - commerce, ensuring integration, consistency, and excellence.
  • Drive portfolio prioritisation, resource allocation, and scenario planning to maximize growth and profitability.
  • Oversee day - to - day brand execution while empowering Brand Managers to deliver with autonomy and accountability.
  • Monitor competitive dynamics and proactively shape brand positioning and category strategy.
  • 2. Performance, Analytics and Commercial Ownership
  • Own full brand P&L and A\&P budget strategy and investment decisions, ensuring optimal ROI and alignment with business priorities.
  • Lead monthly performance reviews with cross - functional teams, translating data into clear strategic recommendations.
  • Build and refine performance dashboards and reporting frameworks to improve visibility, agility, and decision - making.
  • Partner with Sales to strengthen customer - facing narratives, optimise promotional strategy, and unlock distribution opportunities.
  • Demonstrate strong commercial acumen, with a clear understanding of P&L drivers, pricing, and profitability levers.
  • 3. Innovation, Renovation & Pipeline Acceleration
  • Contribute to innovation strategy for the portfolio, from opportunity identification to concept development and business case ownership.
  • Oversee NPD/EPD projects, ensuring cross - functional alignment, on - time delivery, and launch excellence.
  • Shape the medium - term innovation roadmap in partnership with global teams, ensuring relevance for the UK market.
  • Drive post - launch evaluation and continuous optimisation of innovation performance.
  • Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
  • 4. Cross-Functional leadership and Stakeholders Management
  • Act as senior project lead across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies.
  • Ensure clarity of roles, timelines, and deliverables across all brand initiatives, driving accountability and pace.
  • Build strong relationships with global teams to influence strategy, secure resources, and share best practices.
  • Represent the brand and portfolio in key business forums, providing clear, data - driven recommendations to leadership.
  • Elevate ways of working by embedding One STADA processes, performance culture, and marketing excellence frameworks.
  • 5. Capability Building & Team Development
  • Contribute to building a high - performance marketing culture grounded in curiosity, ownership, and continuous improvement.
  • Lead by example with a positive, hands - on, entrepreneurial mindset.
  • Support recruitment, onboarding, and capability - building initiatives within the marketing team.
  • Coach and mentor Brand Managers, supporting their development in strategy, analytics, and cross - functional leadership.
  • What We Are Looking For

YOU WILL BRING

  • Bachelor\'s degree in Marketing, Business, Communications, or a related field (preferred).
  • 4+ years of experience in FMCG or Consumer Health (strong advantage).
  • Strong executional capability, with the ambition to deliver best-in-class brand building.
  • High energy, hands-on approach, and a positive, growth-oriented mindset.
  • Strong analytical capability and comfort working with digital, insights, and performance data.
  • Demonstrated commercial acumen, with an understanding of P&L drivers.
  • A creative, "think outside the box" mindset combined with a strong sense of ownership.
  • Resilience and ability to thrive in a fast-paced, entrepreneurial environment.
  • Ability to influence, lead cross-functional teams, and manage multiple stakeholders.
  • How We Care For You

At Thornton & Ross our purpose “Caring for people\'s health as a trusted partner” motivates us every day.

And what would be a better place than starting with our own employees.

Which is why we give much in return

  • Competitive salary and annual bonus scheme.
  • Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
  • Hybrid working - we spend three days of your choice in the office, with the remaining days working at home.
  • 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
  • Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing - offering free coaching and counselling services for you and your family.
  • Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
  • Enhanced Family Leave.
  • Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation.

We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength.

Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment.

We are looking forward to your application and welcome applications without a pharmaceutical background.

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Senior Brand Manager VMS employer: STADA Arzneimittel AG

STADA UK Thornton & Ross is an exceptional employer, dedicated to fostering a high-performance culture that prioritises employee wellbeing and growth. Located in Huddersfield, we offer competitive salaries, generous leave policies, and comprehensive health benefits, all while championing diversity and inclusion. Join us in our mission of Caring for People’s Health, where your leadership will directly impact the quality of pharmaceutical manufacturing and patient care.

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Contact Details:

STADA Arzneimittel AG Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Brand Manager VMS

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for STADA Arzneimittel AG and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like STADA Arzneimittel AG are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with STADA Arzneimittel AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

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We think you need these skills to ace Senior Brand Manager VMS

Brand Management
Portfolio Leadership
Insight-Driven Decision Making
Digital Marketing
Performance Analytics
Commercial Acumen
P&L Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit STADA Arzneimittel AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of STADA Arzneimittel AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about STADA Arzneimittel AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at STADA Arzneimittel AG

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at STADA Arzneimittel AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At STADA Arzneimittel AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.