Social & Brand Platforms Manager in Reading

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our CHC Marketing Team.

Role Purpose

The Social & Brand Platforms Manager plays a key role in shaping how STADA UK’s Consumer Healthcare brands connect with consumers across digital channels. This role is responsible for translating brand strategy and consumer insights into engaging, compliant, and social-first content across the CHC portfolio. More than a traditional social media role, this position sits within a broader digital and content ecosystem spanning social platforms, websites, CRM, eCommerce, and retailer.com. It is ideal for a commercially minded and digitally fluent marketer who combines strategic thinking with hands‑on execution. Working closely with Brand Marketing, Digital, eCommerce, Regulatory, and agency partners, you will help deliver impactful content strategies that drive awareness, engagement, and growth across some of the UK’s most trusted healthcare brands.

How You Will Make Impact

• Translate brand strategy, brand equity, and positioning into clear social media strategies and content principles, adapted for each category.
• Define the role of social across the full consumer journey (education, engagement, conversion, loyalty), aligned with broader digital, e‑commerce and brand objectives.
• Oversee always‑on and campaign‑based social plans that balance brand‑building, engagement, and performance.
• Ensure consistent brand expression, tone of voice, and messaging across platforms while allowing for platform‑native execution.

Content Ecosystem & Activation

• Work with Marketing team on end‑to‑end planning and activation of social content across key platforms, e.g. Meta, TikTok, YouTube, X, emerging platforms as relevant.
• Oversee content creation across formats (video, short‑form, static, creator/influencer‑led, UGC), working with agencies, creators, or internal teams.
• Ensure social content is integrated with websites, e‑commerce, and broader digital campaigns, not operating in isolation.
• Flexibly contribute to adjacent content needs, e.g. website updates, landing pages, campaign assets to maintain ecosystem coherence.

Governance, Compliance & Risk Management

• Own and manage social governance frameworks, including approval workflows, moderation guidelines, escalation processes, and documentation.
• Act as the key liaison with Regulatory, Pharmacovigilance, Legal, and Customer Services for social media activity.
• Ensure full compliance with UK regulatory frameworks (MHRA, PAGB, GDPR), pharmacovigilance requirements, and internal standards.
• Oversee community management processes, including adverse event monitoring, complaints handling, and crisis escalation.
• Own the social tech stack (publishing, listening, moderation, analytics tools), ensuring it is fit‑for‑purpose, compliant, and scalable.
• Partner with the Digital Growth Lead to evolve tools, AI‑enabled solutions, and processes that improve efficiency, insight, and speed.
• Use social listening and analytics to generate actionable insights for brand teams, innovation, and portfolio decisions.
• Define KPIs and success metrics for social activity, aligned with brand, e‑commerce, and digital objectives.
• Use data and insights to continuously optimise content, formats, platform mix, and investment.
• Embed a test‑and‑learn mindset, balancing experimentation with compliance and risk management.

Stakeholder & Agency Management

• Work closely with Brand, Digital, E‑commerce, Corporate Communications, Regulatory teams.
• Manage social and content agencies, freelancers, creators, and partners where relevant.
• Act as a social and content expert internally while educating stakeholders on platform best practice, limitations, and opportunities.

What We Are Looking For

At STADA, we embrace Uniqueness—recognising the value that diverse perspectives bring to our work. Our core values—Entrepreneurship, Integrity, Agility, and One STADA—guide how we collaborate and innovate. We are looking for a candidate who aligns with these values and brings the following:

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 3‑5 years of experience in digital, marketing, or commercial roles overall.
• Strong experience in social media and content roles, ideally within FMCG, Consumer Healthcare, Homecare, or other regulated categories.
• Demonstrated ability to translate brand strategy into social and content execution.
• Experience working with regulatory, legal, or compliance teams.
• Strong understanding of content formats, platforms, and community dynamics.
• Comfortable balancing creativity, governance, and commercial impact.
• Experience in broader digital content, website management, or omnichannel activation will be a plus.
• Experience with social listening, analytics, and reporting tools is critical.
• Experience collaborating with e‑commerce teams and managing social as a key awareness but also conversion driver.

How We Care For You

At Thornton & Ross our purpose Caring for people’s health as a trusted partner motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

• Competitive salary and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
• Enhanced Family Leave.
• Many more employee benefits and celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.