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- Tasks: Lead marketing strategies for core OTC brands and drive commercial growth.
- Company: Join STADA UK Thornton & Ross, a dynamic company committed to health and innovation.
- Benefits: Enjoy competitive salary, hybrid working, and extensive employee benefits.
- Other info: Embrace diversity and inclusivity while growing your career in a supportive culture.
- Why this job: Make a real impact in a collaborative environment focused on health and well-being.
- Qualifications: 6+ years in FMCG or Consumer Health with strong brand-building skills.
The predicted salary is between 60000 - 75000 ÂŁ per year.
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our CHC Marketing Team.
Role Purpose
The Marketing Manager plays a critical leadership role within STADA UK’s Consumer Health organisation, with responsibility for shaping portfolio strategy, accelerating category growth, and delivering strong commercial performance across a complex brand portfolio. This role combines strategic brand leadership with hands‑on commercial execution, requiring an individual who can confidently operate across innovation, media, digital, customer strategy, and portfolio management. You will lead the development and delivery of integrated growth plans that strengthen brand equity, unlock market opportunities, and drive sustainable business results. Working cross‑functionally with Sales, Digital, Insights, Medical, Regulatory, Supply Chain and Finance teams, you will act as a key business partner across the organisation—bringing teams together around clear priorities, actionable insights, and ambitious growth objectives.
How You Will Make Impact:
- 360 Brand management & Category leadership: Own Category strategy, ensuring clear prioritisation and resource allocation across the portfolio. Lead category strategy development, identifying growth drivers, competitive dynamics, and shopper/consumer opportunities ensuring to bring a cross‑functional team around the diagnostic and the growth pillars identified. Oversee the development and execution of annual brand plans across ATL, BTL, digital, PR, shopper, and e commerce. Ensure integration and consistent execution across portfolios, touchpoints, and channels. Partner with Sales to shape customer‑specific strategies and strengthen joint business planning.
- Performance, Analytics and Commercial Leadership: Own portfolio P&L and A&P investment strategy, ensuring optimal ROI and alignment with business priorities. Lead monthly business reviews, translating insights into clear strategic actions for the portfolio. Drive commercial optimisation across pricing, promo strategy, distribution, and channel mix. Strengthen performance dashboards and reporting frameworks to improve agility and decision‑making. Partner with Finance, Sales & Supply to support forecasting, scenario planning, and profitability management. Provide commercial recommendations to inform BU‑level decisions.
- Innovation, Renovation & Pipeline Strategy: Lead the innovation strategy across the full portfolio, ensuring alignment with consumer needs, retailer strategy, and category needs. Shape the medium‑term innovation roadmap in partnership with global teams. Oversee NPD/EPD delivery, ensuring cross‑functional alignment and launch excellence. Drive post‑launch evaluation and continuous optimisation of innovation performance. Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
- Cross-Functional leadership and Stakeholders Management: Act as the senior marketing representative in cross‑functional forums, influencing business decisions and resource allocation. Build strong relationships with global teams to influence strategy and secure support. Lead agency relationships across media, creative, PR, shopper and digital. Ensure clarity of roles, timelines, and deliverables across all portfolio initiatives. Represent the marketing function in customer‑facing discussions alongside Sales when required. Embed One STADA processes, performance culture, and marketing excellence frameworks.
- Capability Building & Team Leadership: Lead, coach and develop direct teams, building a high‑performance team. Drive capability‑building initiatives across strategy, digital, insights, and commercial acumen. Support recruitment, onboarding, and talent development within the marketing organisation.
What We Are Looking For
We are looking for a commercially minded and strategically strong marketing leader who combines brand-building expertise with a hands‑on, growth‑oriented mindset. You will bring:
- Significant experience (6+ years) within FMCG and/or Consumer Health, with a strong track record leading complex portfolios and delivering sustainable commercial growth.
- Proven strategic marketing capability, with the ability to translate consumer, shopper, and market insights into impactful category and brand strategies.
- Strong commercial acumen and P&L understanding, with experience balancing long‑term brand equity with short‑term business performance.
- Excellent analytical skills and confidence working with performance data, digital metrics, consumer insights, and market trends to support decision‑making.
- High energy, hands‑on, positive and solution‑oriented mindset.
- Demonstrated ability to lead teams and influence senior stakeholders.
- Experience managing agencies and cross‑functional teams.
- Strong partnership capabilities with Sales and Commercial teams, ideally including customer‑facing strategy development and joint business planning.
- A high‑energy, resilient, and solution‑oriented mindset, with the agility to thrive in a dynamic, entrepreneurial, and performance‑driven environment.
How We Care For You
At Thornton & Ross our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:
- Competitive salary and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
- Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
- Enhanced Family Leave.
- Plus, many more employee benefits & celebration events.
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.
Marketing Manager Core OTC Brands in Reading employer: STADA Arzneimittel AG
Contact Detail:
STADA Arzneimittel AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Core OTC Brands in Reading
✨Tip Number 1
Network like a pro! Reach out to current employees at STADA UK or in the marketing field on LinkedIn. Ask them about their experiences and any tips they might have for landing a role like the Marketing Manager. Personal connections can make all the difference!
✨Tip Number 2
Prepare for the interview by researching STADA's values and recent projects. Show us that you understand our mission of 'Caring for People’s Health' and how your skills align with our goals. Tailor your examples to highlight your strategic marketing experience and commercial acumen.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you've driven growth in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers. We want to hear about your hands-on approach and how you’ve led cross-functional teams to success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team. Make sure to follow up after applying to express your enthusiasm!
We think you need these skills to ace Marketing Manager Core OTC Brands in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and Consumer Health, focusing on your strategic marketing capabilities and any relevant achievements that align with our values of Integrity and Agility.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for brand management and how your hands-on approach can drive growth. Don’t forget to mention how you embody our value of Entrepreneurship!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight your experience with performance analytics and how you've used insights to shape successful marketing strategies. This will show us you can handle the P&L responsibilities of the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at STADA UK!
How to prepare for a job interview at STADA Arzneimittel AG
✨Know Your Brands Inside Out
Before the interview, dive deep into STADA's Core OTC Brands. Understand their market positioning, recent campaigns, and consumer insights. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've optimised P&L or improved ROI on campaigns. This will demonstrate your commercial acumen and ability to translate insights into actionable strategies.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as Sales, Digital, and Finance. Share specific examples of how you've led cross-functional projects and influenced stakeholders to achieve common goals. This aligns perfectly with the collaborative culture at STADA.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you've successfully navigated challenges in brand management or innovation. This will showcase your hands-on approach and resilience in a dynamic environment.