At a Glance
- Tasks: Enhance digital engagement for Rx brands using Salesforce CRM and create impactful marketing campaigns.
- Company: Join STADA UK, a growing company dedicated to caring for people's health.
- Benefits: Competitive salary, hybrid working, generous leave, and wellbeing support.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact in healthcare marketing while developing your digital skills.
- Qualifications: Degree in Marketing or related field; experience in digital content and automation.
The predicted salary is between 40000 - 50000 £ per year.
STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.
As the CRM & Digital Operations Manager at STADA UK, you will play a pivotal role in enhancing the digital engagement of our Rx brands. By leveraging the capabilities of Salesforce CRM, you’ll create and execute automated customer journeys, high-quality digital content and omnichannel strategies that resonate with healthcare professionals (HCPs) and patients alike. Your work will ensure seamless customer experiences, optimise digital operations and drive impactful marketing campaigns.
How You Will Make an Impact
- Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
- Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
- Create high-quality digital content, including web, email, video, and bite-size webinars, to support product launches and marketing campaigns.
- Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
- Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
- Collaborate with cross-functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
- Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.
What Makes You a Great Fit
- Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
- Proven experience in marketing automation and digital content creation.
- Proficiency in Salesforce Marketing Cloud and Journey Builder.
- Strong understanding of SEO and digital optimisation strategies.
- Excellent communication and collaboration skills, with a proactive and results-driven attitude.
- Ability to manage multiple stakeholders and third-party relationships effectively.
- Familiarity with GDPR processes and data compliance.
How We Care for You
At STADA (Thornton & Ross) our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:
- Competitive salary, car allowance and annual bonus scheme.
- Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
- Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
- 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
- Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
- Enhanced Family Leave.
- Plus, many more employee benefits & celebration events.
Digital & CRM Manager in Reading employer: STADA Arzneimittel AG
STADA UK Thornton & Ross is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive salary, hybrid working options, and extensive benefits including a generous pension scheme and wellbeing support. With a culture that values integrity, entrepreneurship, and collaboration, employees are encouraged to thrive in their roles while contributing to meaningful healthcare initiatives. Join us to be part of a dynamic team dedicated to making a positive impact on people's health.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & CRM Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for STADA Arzneimittel AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like STADA Arzneimittel AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with STADA Arzneimittel AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at STADA Arzneimittel AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital & CRM Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit STADA Arzneimittel AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of STADA Arzneimittel AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about STADA Arzneimittel AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at STADA Arzneimittel AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at STADA Arzneimittel AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At STADA Arzneimittel AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
