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- Tasks: Drive inbound marketing strategies and optimise growth through data-driven experiments.
- Company: Join Stacks, a forward-thinking company revolutionising finance with AI.
- Benefits: Competitive salary, vibrant office culture, and opportunities for professional growth.
- Other info: Dynamic work environment in Amsterdam or London with inspiring views.
- Why this job: Be part of a team transforming finance processes and making a real impact.
- Qualifications: Metrics-driven mindset with experience in inbound marketing and analytics.
The predicted salary is between 50000 - 70000 £ per year.
This role is based out of our London or Amsterdam office. We are an office-first company and believe great products are made when we are together.
Stacks is hiring a Growth Hacker for Inbound Marketing to own and scale our demand engine, driving qualified demo requests from Heads of Accounting, VPs of Finance, and Controllers at enterprise finance teams through paid channels, organic content, ABM, and coordinated product launch campaigns.
At Stacks, we’re transforming the way finance teams approach one of their most critical processes: the monthly close. For mid to large enterprises, the close is a painstaking, manual effort that pulls finance teams away from strategic initiatives to focus on repetitive, tedious tasks. We believe this needs to change.
Our vision is bold. With the power of AI, we’re reimagining the monthly close to be as simple as a single click, providing the most accurate, detailed financial insights on day one of each month. By giving finance teams their time back, we enable them to focus on high-impact, strategic work that drives their companies forward.
Our team is a blend of finance, product, and technical experts from top-tier companies like Uber, Plaid, Miro, Mollie, and Bunq, united by the drive to create a game-changing solution. Backed by leading VCs and executives from Stripe, Plaid, and OpenAI, we’re ready to reshape the future of finance.
About the Role: Stacks is hiring a metrics-obsessed inbound growth operator to own our top-of-funnel and transform how Heads of Accounting, VPs of Finance, and Controllers at enterprise finance teams find us.
You are not a traditional marketer. You track CAC, CPL, and conversion rates by channel, persona, and creative variant as a baseline habit. You maintain a test log. You know your current cost per SQL and whether it's trending in the right direction. When a campaign underperforms, you have a hypothesis before you have an opinion. You use AI agents as a core part of your operating system, not a novelty.
Your job is to find the winning combination of message, creative, audience and channel across paid, organic, ABM, and website CRO, and keep iterating until the numbers compound.
What You'll Do:- Engineer inbound growth loops, not campaigns. Move beyond one-off launches. Build self-sustaining acquisition systems: paid loops that get more efficient over time, organic loops that compound, ABM sequences that create air cover before Sales makes contact. Own the architecture, not just the execution.
- Run structured experiments. Every week, without fail. Every test gets a hypothesis, a setup, a result, and a decision. You will design and ship A/B and multivariate tests across ad copy, creative formats, audience segments, landing pages, and CTAs on a weekly cadence. Good experiment today beats perfect experiment next month.
- Engineer content for search capture, not just quality. Every piece of content has a target keyword cluster, a distribution plan, and a conversion path to a demo request. You measure organic traffic-to-lead conversion by page, identify what ranks but doesn’t convert, and fix it.
- Own website CRO as a primary deliverable. Your goal is to double and triple our website CR exceeding the industry benchmark. You will run a continuous CRO programme with heatmaps, session recordings, funnel drop-off analysis, A/B tests. You will build the evidence base that earns every change you ship.
- Build and test lead capture mechanisms. Design and run experiments to find what pulls finance practitioners in before they’re ready for a demo: interactive tools, calculators, benchmarking reports, gated frameworks. The metric is sign-up-to-demo conversion, not downloads. Kill what doesn’t convert. Scale what does.
- Treat the funnel like a science experiment. Own the analytics stack from end to end: UTM taxonomy, GA4, attribution, and a weekly dashboard from ad spend to pipeline. Use BI tools, SQL or Python to self-serve your own analysis. When you don’t know why a metric moved, you investigate rather than guess.
- Run ABM plays with Sales, not for Sales. Partner with the SDR and AE team to build and execute.
Growth Marketer in London employer: Stacks
Contact Detail:
Stacks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the finance and marketing sectors. Attend industry events, webinars, or even local meetups. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth marketing expertise. Share it on LinkedIn or your portfolio site. This not only showcases your abilities but also gives potential employers a taste of what you can do.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to current employees on LinkedIn. Ask them about their experiences and share your enthusiasm for the company. This can help you stand out from the crowd.
✨Tip Number 4
Keep it real with your follow-ups! After an interview, send a thank-you note that reflects on something specific you discussed. It shows you’re genuinely interested and keeps you fresh in their minds. Plus, it’s a great way to reiterate your fit for the role!
We think you need these skills to ace Growth Marketer in London
Some tips for your application 🫡
Show Your Metrics Mastery: When applying, make sure to highlight your experience with metrics like CAC, CPL, and conversion rates. We want to see how you’ve used data to drive growth in previous roles, so don’t hold back on the numbers!
Be Creative with Your Campaigns: We love innovative thinkers! Share examples of how you've engineered inbound growth loops or run structured experiments. Show us your creative side and how you’ve iterated on campaigns to achieve success.
Tailor Your Application: Make your application stand out by tailoring it to our specific needs. Reference our focus on finance teams and how your skills align with transforming their processes. We appreciate a personal touch!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Stacks
✨Know Your Metrics Inside Out
As a Growth Marketer, you need to be metrics-obsessed. Brush up on key performance indicators like CAC, CPL, and conversion rates. Be ready to discuss how you've tracked these in past roles and how you would apply this knowledge to Stacks' growth strategies.
✨Prepare for Structured Experiments
Get familiar with the concept of running structured experiments. Think about examples where you've designed A/B tests or multivariate tests. Be prepared to share your hypothesis, setup, results, and decisions from these experiments to showcase your analytical mindset.
✨Showcase Your Content Strategy Skills
Since content is crucial for inbound marketing, come prepared with a plan. Discuss how you engineer content for search capture, including keyword targeting and conversion paths. Highlight any successful campaigns where your content strategy led to increased demo requests.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with Sales and other teams. Share experiences where you've partnered with different departments to achieve common goals. Emphasise your ability to communicate effectively and how you can contribute to building self-sustaining acquisition systems at Stacks.