At a Glance
- Tasks: Drive inbound growth and optimise marketing strategies using data-driven insights.
- Company: Join a fast-growing AI-native fintech startup with a dynamic team.
- Benefits: Competitive salary, cutting-edge technology, and a collaborative work environment.
- Other info: Fast hiring process with opportunities for rapid career growth.
- Why this job: Be a key player in revolutionising finance with innovative solutions.
- Qualifications: 3-5 years in B2B SaaS or fintech, strong analytical skills, and a bias for action.
The predicted salary is between 60000 - 72000 £ per year.
This role is based out of our Amsterdam office or London office. We are an office-first company and believe great products are made when we are together.
About Stacks
Stacks is building an AI-native platform that reinvents how modern finance teams run the monthly close. The opportunity is massive: every growing company depends on accurate, timely financial data, yet most are still operating with tools and workflows built for a different era. In just two years, we’ve grown from a team of 2 to 30+ and are on a rapid trajectory. We’ve raised a $23m Series A led by Lightspeed Venture Partners, and we were recently recognised as one of Harmonic’s Hottest Startups of 2026. We’re already trusted by leading European scale-ups including Pleo, Freetrade, and Motorway. Our team is a blend of finance, product, and technical experts from top-tier companies like Uber, Plaid, Miro, Mollie, and Bunq, united by the drive to create a game-changing solution. We’re a team that is deeply customer-obsessed, plays to win, and isn’t afraid to take big, bold bets. We move fast, hold a high bar, and are committed to growing together as we scale.
About the Role
Stacks is hiring a metrics-obsessed inbound growth operator to own our top-of-funnel and transform how Heads of Accounting, VPs of Finance, and Controllers at enterprise finance teams find us. You are not a traditional marketer. You track CAC, CPL, and conversion rates by channel, persona, and creative variant as a baseline habit. You maintain a test log. You know your current cost per SQL and whether it's trending in the right direction. When a campaign underperforms, you have a hypothesis before you have an opinion. You use AI agents as a core part of your operating system, not a novelty.
What You'll Do
- Engineer inbound growth loops, not campaigns. Move beyond one-off launches. Build self-sustaining acquisition systems: paid loops that get more efficient over time, organic loops that compound, ABM sequences that create air cover before Sales makes contact. Own the architecture, not just the execution.
- Run structured experiments. Every week, without fail. Every test gets a hypothesis, a setup, a result, and a decision. You will design and ship A/B and multivariate tests across ad copy, creative formats, audience segments, landing pages, and CTAs on a weekly cadence. Good experiment today beats perfect experiment next month.
- Engineer content for search capture, not just quality. Every piece of content has a target keyword cluster, a distribution plan, and a conversion path to a demo request. You measure organic traffic-to-lead conversion by page, identify what ranks but doesn't convert, and fix it.
- Own website CRO as a primary deliverable. Your goal is to double and triple our website CR exceeding the industry benchmark. You will run a continuous CRO programme with heatmaps, session recordings, funnel drop-off analysis, A/B tests. You will build the evidence base that earns every change you ship.
- Build and test lead capture mechanisms. Design and run experiments to find what pulls finance practitioners in before they're ready for a demo: interactive tools, calculators, benchmarking reports, gated frameworks. The metric is sign-up-to-demo conversion, not downloads. Kill what doesn't convert. Scale what does.
- Treat the funnel like a science experiment. Own the analytics stack from end to end: UTM taxonomy, GA4, attribution, and a weekly dashboard from ad spend to pipeline. Use BI tools, SQL or Python to self-serve your own analysis. When you don't know why a metric moved, you investigate rather than guess.
- Run ABM plays with Sales, not for Sales. Partner with the SDR and AE team to build and execute account-specific plays: digital air cover, targeted content, high-intent signal sharing. Know which target accounts are warming up before Sales does, and make sure they know too.
What You Need
- 3–5 years in high-growth B2B SaaS or fintech. Ideally you have seen a company scale from early to mid-stage and know what 'we need more inbound' actually means at that inflection point.
- You are biased toward action. You would rather launch a good experiment today than a perfect one next month. Your test log is evidence of this.
- You can vibe-code. AI agents are a core part of your daily toolkit. You use them to move 5x faster on copy, analysis, creative variation, and reporting automation.
- You are fluent in growth metrics. CAC, CPL, LTV:CAC, statistical significance, conversion rate by funnel stage. You can sanity-check a number in your head and know when something is directionally meaningful versus noise.
- You have run paid acquisition independently: LinkedIn Ads and/or Google Search. You can show results, not just activity.
- You have done website CRO: A/B tests, heatmaps, session recordings, funnel analysis. You know what a good CRO hypothesis looks like and how to call a test early when the data is clear.
What’s in It for You
- Cutting-Edge Technology: Work at the forefront of the Gen AI revolution.
- Top-Tier Team: Collaborate with talented colleagues from companies like Uber, Plaid, Miro, and Mollie.
- Foundational Role: Become one of the founding pillars of an exciting company, backed by Tier 1 VCs and executives from OpenAI, Stripe, and DeepMind.
The Hiring Process
We move fast. Most candidates complete the full process within two weeks.
- Step 1: 30 min intro chat with our TA team to learn more about Stacks and get genuinely excited about what we are building.
- Step 2: 30 min chat with Irina (Founding Marketing) to dive into your commercial experience.
- Step 3: 45 min deep dive with Farid (COO) to dive deeper into your commercial thinking and analytical rigour.
- Step 4: 30 min onsite conversation with Albert (Founder) about Stacks culture, values, and the journey ahead.
- Step 5: Offer. If we have gotten this far, we are excited about you and we will make that clear.
Demand Generation Lead in London employer: Stacks
Stacks is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Founding Product Engineer. With a focus on meaningful equity and the opportunity to work with cutting-edge technologies in vibrant cities like London or Amsterdam, employees are empowered to take ownership of their projects while enjoying ample growth opportunities within a high-caliber team dedicated to reshaping the finance landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stacks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stacks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stacks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stacks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stacks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stacks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stacks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stacks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stacks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stacks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
