At a Glance
- Tasks: Lead digital marketing strategies to boost brand awareness and customer acquisition.
- Company: Join a top European manufacturing company with a dynamic team in Ellesmere Port.
- Benefits: Enjoy a £45K salary, 25 days leave, hybrid work, and a pension scheme.
- Other info: Collaborate with international teams and manage exciting marketing projects.
- Why this job: Make a real impact in a hands-on role with measurable results in digital marketing.
- Qualifications: 5+ years in digital marketing with proven ROI success and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area. This hands-on operational role will interface regularly with the International Marketing team and locally with a Senior Marketing Executive. The role has a strong focus on performance-led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
What You'll Get:
- £45K basic
- 25 days annual leave + Bank Holidays
- Company pension scheme
- Company laptop and phone
- Hybrid working
Role & Responsibilities:
- Own and deliver the digital channel planning
- Act as the internal digital subject-matter expert
- Identify opportunities for selective non-digital marketing activity
- Manage performance through hands-on operational marketing activity
- Drive continuous optimisation of lead generation
- Monitor campaign effectiveness and adjust investment to maximise ROI
- Continuously improve the end-to-end digital customer journey
- Identify opportunities & actively enhance UX, CRO and engagement
- Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
- Analyse customer behaviour and campaign performance
- Own and collaborate with colleagues on SEO plans, activities and organic performance
- Collaborate with international teams to localise content effectively for IE and UK markets
- Manage relationships with external digital agencies and technology partners
- Own the local marketing budget
- Set clear KPIs, evaluate agency performance and drive continuous improvement
- Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
- Ensure alignment between local and international marketing strategies
Skills & Experience Required:
- 5+ years’ experience in a digital or performance marketing role
- Proven experience managing PPC and paid social campaigns with measurable ROI
- Experience managing agencies and external partners
- Strong understanding of analytics platforms (GA4, Looker Studio or similar)
- Familiar with CRM systems – Hubspot experience advantageous
- Commercially minded with strong performance focus
- Data driven decision maker
Senior Marketing Specialist employer: ST Selection
ST Selection is an excellent employer, offering a dynamic work environment in the Barton Under Needwood area where innovation and continuous improvement are at the forefront of our operations. We prioritise employee growth through ongoing training and development opportunities, fostering a culture of collaboration and safety that empowers our team to excel in their roles. Join us to be part of a supportive community that values your contributions and encourages you to reach your full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in digital or performance marketing. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and results. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing. Be ready to discuss your experience with PPC, SEO, and analytics platforms like GA4. We want you to shine and show them why you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Senior Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Specialist role. Highlight your experience in digital marketing, performance metrics, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your past experiences make you the perfect fit for this role. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don't just list your responsibilities; showcase your achievements! Use specific examples of how you've driven brand awareness or improved ROI in previous roles. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at ST Selection
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around performance-led strategies. Be ready to discuss your experience with PPC, paid social campaigns, and how you've driven measurable ROI in past roles.
✨Showcase Your Analytical Skills
Since the role requires a strong understanding of analytics platforms like GA4 and Looker Studio, prepare to talk about specific examples where you've used data to inform your marketing decisions. Bring along any reports or dashboards you've created to demonstrate your expertise.
✨Demonstrate Collaboration Experience
This position involves working cross-functionally with various teams. Think of examples where you've successfully collaborated with sales, engineering, or customer care. Highlight how you ensured alignment between different marketing strategies.
✨Prepare for Questions on Budget Management
As you'll be owning the local marketing budget, be ready to discuss how you've managed budgets in the past. Prepare to explain your approach to setting KPIs, evaluating agency performance, and driving continuous improvement in marketing investments.
