At a Glance
- Tasks: Drive brand awareness and lead generation through performance-led digital marketing.
- Company: Leading European manufacturing company based in Ellesmere Port.
- Benefits: 25 days annual leave, pension scheme, company laptop and phone.
- Other info: Collaborative environment with opportunities to work cross-functionally and grow your career.
- Why this job: Make a real impact on marketing strategies and customer engagement.
- Qualifications: 5+ years in digital marketing with proven PPC and social campaign management.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area. This hands-on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance-led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
What You'll Get:
- 25 days annual leave + Bank Holidays
- Company pension scheme
- Company laptop and phone
Responsibilities:
- Own and deliver the digital channel planning
- Act as the internal digital subject-matter expert
- Identify opportunities for selective non-digital marketing activity
- Manage performance through hands-on operational marketing activity
- Drive continuous optimisation of lead generation
- Monitor campaign effectiveness and adjust investment to maximise ROI
- Continuously improve the end-to-end digital customer journey
- Own digital reporting and performance dashboards
- Analyse customer behaviour and campaign performance
- Collaborate with international teams to localise content effectively for IE and UK markets
- Manage relationships with external digital agencies and technology partners
- Set clear KPIs, evaluate agency performance and drive continuous improvement
- Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
- Ensure alignment between local and international marketing strategies
Skills & Experience Required:
- 5+ years’ experience in a digital or performance marketing role
- Proven experience managing PPC and paid social campaigns with measurable ROI
- Experience managing agencies and external partners
- Strong understanding of analytics platforms (GA4, Looker Studio or similar)
- Familiar with CRM systems – Hubspot experience advantageous
- Commercially minded with strong performance focus
Senior Marketing Specialist in Liverpool employer: ST Selection
ST Selection is an excellent employer, offering a dynamic work environment in the Barton Under Needwood area where innovation and continuous improvement are at the forefront of our operations. We prioritise employee growth through ongoing training and development opportunities, fostering a culture of collaboration and safety that empowers our team to excel in their roles. Join us to be part of a supportive community that values your contributions and encourages you to reach your full potential.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in digital or performance marketing. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and results. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you've driven brand awareness and lead generation in past roles. We want you to shine and show them you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the easiest way to get your application noticed. Plus, we’re always looking for talented individuals like you to join our team and help us drive success in the marketing world.
We think you need these skills to ace Senior Marketing Specialist in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Specialist. Highlight your experience in digital marketing, especially any hands-on operational roles you've had. We want to see how your skills align with driving brand awareness and lead generation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance-led marketing and how you can contribute to our client's success. Be specific about your achievements and how they relate to the job description.
Showcase Your Results:When detailing your past experiences, focus on measurable outcomes. We love numbers! Share how your marketing strategies have driven ROI and improved customer acquisition. This will help us see the impact you've made in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ST Selection
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around PPC and paid social campaigns. Be ready to discuss specific examples of how you've driven measurable ROI in past roles, as this will show your expertise and understanding of performance-led marketing.
✨Showcase Your Analytical Skills
Familiarise yourself with analytics platforms like GA4 and Looker Studio. Prepare to talk about how you've used data to optimise campaigns and improve customer journeys. Being able to demonstrate your analytical mindset will impress the interviewers.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your experience in managing relationships with external agencies and how you’ve aligned local strategies with international ones.
✨Set Clear KPIs and Results
Be ready to discuss how you set KPIs for your campaigns and evaluate their success. Share specific metrics or results from previous campaigns that illustrate your ability to drive continuous improvement and maximise ROI.
