Senior Marketing Executive in England

Location: Poole, Dorset

Salary: Circa £55k per annum

Overview: On behalf of our client, we have a new exciting opportunity for an experienced Senior Marketing Executive who will be responsible for driving all aspects of marketing and events that engage, attract, and convert end-user customers. This is a unique opportunity to shape and grow a new direct-to-customer strategy (GT Time), working closely with Sales and Product teams to deliver powerful, measurable results.

Key Duties:

• Design and execute automated lead generation campaigns using Salesforce, LinkedIn Campaign Manager, and email automation tools to drive direct pipeline growth.
• Collaborate with the Sales team to define and manage the end-to-end lead process, including NDAs, provision of tailored collateral, and booking qualified sales meetings.
• Develop and tailor messaging that addresses time theft, payroll error, and fraud (e.g. “buddy punching”), highlighting the ROI of biometric time clocks and the compliance advantages of our solution.
• Develop and execute marketing strategies aimed at end-user acquisition and engagement.
• Plan and manage events such as exhibitions and customer workshops, from concept to delivery.
• Create high-impact marketing content that resonates with HR, operations, and IT professionals at organisations using Oracle, SAP, and Workday HCM systems, including whitepapers, webinars, ROI calculators, case studies, and landing pages.
• Manage and grow our direct communication channels, including website, email newsletters, and social media.
• Design and implement lead nurturing programs to guide prospects through the customer journey.
• Collaborate with the Sales team to support customer-focused initiatives and ensure marketing aligns with sales goals.
• Measure, report, and optimise marketing performance to continuously improve ROI.

Key Skills & Qualities:

• Communication Skills: The ability to convey information clearly and effectively, both verbally and in writing, is crucial. This includes active listening and the ability to tailor messages to different audiences.
• Problem-Solving Skills: The capacity to analyse situations, identify problems, and develop effective solutions.
• Technical Proficiency: Specific technical skills and knowledge of relevant tools and software required.
• Teamwork and Collaboration: The ability to work well with others, share ideas, and contribute to a team environment. This includes being open to feedback and supporting colleagues.
• Adaptability: The ability to adjust to new situations, challenges, and changes. Being open to learning and trying new approaches.
• Time Management: The ability to prioritise tasks, manage time effectively, and meet deadlines.
• Attention to Detail: Being meticulous and thorough in completing tasks.

Essential Experience:

• Degree or qualification in Marketing (CIM Diploma, NVQ Level 5+).
• 3+ years' experience in direct-to-customer (B2B or B2B2C) marketing, ideally targeting enterprise buyers or technical decision-makers.
• Proven success running automated LinkedIn and email campaigns for lead generation, ideally in a SaaS or tech environment.
• Experience promoting technical or compliance-sensitive products where understanding customer concerns (e.g., data privacy, biometric regulation) is key to building trust and conversion.
• Familiarity with buyer personas in HR, workforce management, or ERP/HCM environments is highly advantageous.
• Strong copywriting and content creation skills focused on customer benefits and storytelling.
• Proven track record in planning and managing events for direct customer engagement.
• Advanced PowerPoint design and presentation skills.
• Solid experience with WordPress (content management, landing page creation).
• Excellent understanding of social media and digital channels for direct marketing (LinkedIn, X).
• Proficiency in Adobe Creative Suite — especially InDesign.
• Excellent knowledge of email marketing tools including segmentation and automation.