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For Companies At a Glance
- Tasks: Lead exciting shopper marketing initiatives to boost brand engagement and growth.
- Company: Join St Pierre Groupe, a dynamic and entrepreneurial brand team in the UK.
- Benefits: Enjoy flexible working, private health insurance, and 27 days annual leave plus your birthday off.
- Why this job: Be part of a collaborative culture that values innovation and consumer insights.
- Qualifications: Minimum 2 years in Shopper Marketing; marketing degree preferred with strong IT skills.
- Other info: This is a fixed-term contract covering maternity leave for approximately 12 months.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-driven Shopper Marketing Manager to join our UK Brand Team to cover a period of maternity leave. As a key player in our marketing department, you will champion our fantastic brands, developing and executing strategic brand initiatives to drive consumer engagement and business growth within the retail and ecomm environment. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment. This is a Fixed Term Contract covering a period of maternity leave (approx. 12 months).
Responsibilities
- Create and execute exciting shopper marketing plans and deliver best in class shopper marketing.
- Act as a brand champion, working with the UK Brand Team to develop and deploy annual brand plans.
- Budget management - be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
- Collaborate with the wider marketing team to implement a cohesive approach for key marketing initiatives that will drive results in retail and ecommerce that ladders up to the brand’s overall strategy.
- Work closely with Commercial Sales team on account specific strategies, presentations and the execution of display and distribution targets.
- Build engaging relationships with customers continue challenging the norm for the bakery category.
- Embrace the consumer, collaborating with internal insights and research teams to uncover and analyse consumer insights to drive brand growth.
Key Behaviours
- Entrepreneurial mindset: St. Pierre Groupe is entrepreneurial by design and we are seeking a candidate who embraces agility and an owner’s mindset.
- Strategic Thinker: able to think independently and strategically, developing and completing a series of goals and tactics with minimal supervision.
- Collaborative: The candidate will collaborate to find solutions while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally.
- Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
- Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner, to a variety of stakeholder levels.
- Organised: Possesses strong project management skills and can juggle multiple projects. Is accessible and responsible.
Person Specification
- Minimum 2 years’ Shopper Marketing experience
- Marketing degree preferred
- Working knowledge of marketing plan development and execution.
- Excellent IT skills - Microsoft Office, Teams, Shared Files etc
- Excellent verbal, interpersonal skills and communicator.
- A keen eye for detail, a multi-tasker.
- A team player with ability to work on own initiative and prioritise workloads.
About the package:
At St Pierre Groupe our employer brand is important. In addition to salary, we offer an extremely attractive benefits package consisting of:
- Annual bonus (details to be provided)
- Defined contribution pension scheme (8% employer, minimum 1% employee contribution)
- Private Health Insurance and Medicash (after 3 months service)
- International Travel Insurance
- Employee Assistance Programme
- Annual Leave of 27 days + 1 day for your Birthday + statutory days
- Flexible working (start time between 8am-10am) + early Friday finish.
- Hybrid working with a mix of 3x onsite and 2x remote days.
- Excellent work location at Didsbury Towers with onsite café, parking, and events.
Shopper Marketing Manager employer: St Pierre Groupe
Contact Detail:
St Pierre Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing, especially within the bakery category. Understanding current consumer behaviours and preferences will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in shopper marketing. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've been involved in. Highlight your role in developing strategies and how they contributed to business growth, as this aligns with the entrepreneurial mindset they're looking for.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing decisions in the past. Being data-driven is crucial for this role, so having concrete examples will set you apart.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper marketing. Focus on specific achievements and metrics that demonstrate your ability to drive consumer engagement and business growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial mindset and strategic thinking. Use examples from your past experiences to illustrate how you can contribute to the brand's objectives.
Highlight Collaborative Skills: Emphasise your ability to work collaboratively with various stakeholders. Provide examples of successful projects where you worked cross-functionally to achieve results.
Showcase Analytical Skills: Demonstrate your data-driven approach by including examples of how you've used data to inform marketing strategies. Mention any tools or software you are proficient in that relate to data analysis.
How to prepare for a job interview at St Pierre Groupe
✨Showcase Your Shopper Marketing Experience
Be prepared to discuss your previous experience in shopper marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability and understanding of the role.
✨Emphasise Your Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to drive decisions in past roles. Share examples of how you've manipulated data to uncover insights that led to successful marketing initiatives.
✨Demonstrate Your Collaborative Spirit
The company values collaboration, so prepare to share examples of how you've worked with cross-functional teams. Discuss how you’ve built relationships with stakeholders and how this has contributed to successful outcomes.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be ready to explain how you approach developing marketing plans and how you align them with broader business objectives. Use specific examples to illustrate your thought process.
