At a Glance
- Tasks: Lead exciting brand initiatives and create impactful shopper marketing plans.
- Company: Join St Pierre Groupe, a dynamic player in the FMCG sector.
- Benefits: Enjoy flexible working, generous annual leave, and private health insurance.
- Other info: Experience a vibrant workplace with opportunities for international travel and personal development.
- Why this job: Make a real difference in brand growth while collaborating with creative teams.
- Qualifications: 5+ years in FMCG with strong brand planning and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
The Shopper Marketing Manager will champion our fantastic brands, working as part of the UK Brand team to develop, deploy and evaluate annual brand plans. You will play a key part in supporting brand and marketing initiatives across multiple touchpoints and channels. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment. This is a Fixed Term Contract for a period of 12 months.
RESPONSIBILITIES
- Act as a champion of our fantastic St Pierre and Baker Street brands - working in the UK Brand Team to develop, deploy and evaluate the annual brand plans.
- Develop the creation and execution of annual shopper marketing plans that deliver best-in-class activations for our wholesale and convenience customers.
- Build strong relationships with our customers and shopper media contacts, continuing to challenge the norm for the bakery category.
- Collaborate with the wider marketing and commercial teams to execute marketing initiatives with excellence that will drive results and increase our brand penetration. Evaluate all activities to help with future learnings.
- Lead cross-functional internal and external teams to plan and execute consumer and retailer events.
- Support the planning and execution of new product development (NPD) initiatives and product launches.
- Manage UK packaging adaptations and oversee related packaging coordination activities.
- Work closely with our Senior Social Media Manager on the development and planning of social media content for both St Pierre and Baker Street.
- Assist in the creation, production, and distribution of branded merchandise and sample boxes.
- Budget management - be a sharp operator with a founders mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
- Embrace the consumer, collaborating with our category and insights team to uncover and analyse consumer insights to drive brand growth.
PERSON SPECIFICATION
- Minimum 5 years’ experience in FMCG
- Highly experienced in brand planning development and execution
- Results driven with an entrepreneurial mindset and a strategic approach to problem solving
- Excellent interpersonal and communication skills with a keen eye for detail
- Collaborative and data-driven
- Strong organisational skills
- Excellent IT skills - Microsoft Office, Teams, Shared Files on SharePoint.
PACKAGE
- Annual bonus (details to be provided)
- Defined contribution pension scheme (8% employer, minimum 1% employee contribution)
- Private Health Insurance and Medicash (after 3 months service)
- International Travel Insurance
- Employee Assistance Programme
- Annual Leave of 27 days + 1 day for your Birthday + statutory days
- Flexible working (start time between 8am-10am) + early Friday finish.
- Hybrid working with a mix of 3x onsite and 2x remote days.
- Excellent work location at Didsbury Towers with onsite café, parking, and events.
Shopper Marketing Manager employer: St Pierre Groupe
At St Pierre Groupe, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Our employees enjoy a comprehensive benefits package, including flexible working arrangements, generous annual leave, and opportunities for professional growth, all set in the welcoming environment of Didsbury Towers. Join us to champion our beloved brands while thriving in a supportive atmosphere that values your contributions and encourages entrepreneurial thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns so you can show how you can contribute to their goals. We want to see your passion for St Pierre and Baker Street!
✨Tip Number 3
Showcase your results-driven mindset! Be ready to discuss specific examples of how you've successfully executed brand plans or marketing initiatives in the past. Numbers speak volumes, so bring those stats along!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Show Your Passion for Our Brands:When you're writing your application, make sure to express your enthusiasm for St Pierre and Baker Street. We want to see how you can champion our fantastic brands and bring them to life in your own unique way!
Highlight Your Experience:Don’t forget to showcase your FMCG experience and any relevant brand planning skills. We’re looking for someone with at least 5 years under their belt, so let us know how you've successfully developed and executed brand plans in the past.
Be Results-Driven:We love a proactive mindset! In your application, share examples of how you've driven results in previous roles. Show us your entrepreneurial spirit and how you tackle challenges head-on.
Keep It Professional Yet Personal:While we appreciate professionalism, we also want to get a sense of who you are. Use a friendly tone and let your personality shine through. And remember, apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at St Pierre Groupe
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in the St Pierre and Baker Street brands. Understand their unique selling points, target audience, and recent marketing campaigns. This will show your passion and commitment to championing these brands.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed successful brand plans in the past. Be ready to discuss your approach to problem-solving and how you’ve used data to drive results. This will highlight your entrepreneurial mindset and strategic thinking.
✨Demonstrate Collaboration Skills
Since this role involves working with various teams, think of instances where you’ve successfully collaborated with others. Share stories that illustrate your ability to build strong relationships and work effectively in a team environment.
✨Be Budget Savvy
Brush up on your budget management skills. Be prepared to discuss how you’ve managed budgets in previous roles, ensuring efficiency and minimising waste. This will resonate well with the company’s focus on being sharp operators with a founder's mentality.
