At a Glance
- Tasks: Lead exciting brand initiatives and create impactful shopper marketing plans.
- Company: Join St Pierre Groupe, a dynamic player in the FMCG sector.
- Benefits: Enjoy a competitive salary, annual bonus, private health insurance, and flexible working.
- Other info: Hybrid work model with a vibrant office environment and great career growth.
- Why this job: Make a real impact on beloved brands while collaborating with creative teams.
- Qualifications: 5+ years in FMCG with strong brand planning and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
The Shopper Marketing Manager will champion our fantastic brands, working as part of the UK Brand team to develop, deploy and evaluate annual brand plans. You will play a key part in supporting brand and marketing initiatives across multiple touchpoints and channels. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment. This is a Fixed Term Contract for a period of 12 months.
RESPONSIBILITIES
- Act as a champion of our fantastic St Pierre and Baker Street brands - working in the UK Brand Team to develop, deploy and evaluate the annual brand plans.
- Develop the creation and execution of annual shopper marketing plans that deliver best-in-class activations for our wholesale and convenience customers.
- Build strong relationships with our customers and shopper media contacts, continuing to challenge the norm for the bakery category.
- Collaborate with the wider marketing and commercial teams to execute marketing initiatives with excellence that will drive results and increase our brand penetration. Evaluate all activities to help with future learnings.
- Lead cross-functional internal and external teams to plan and execute consumer and retailer events.
- Support the planning and execution of new product development (NPD) initiatives and product launches.
- Manage UK packaging adaptations and oversee related packaging coordination activities.
- Work closely with our Senior Social Media Manager on the development and planning of social media content for both St Pierre and Baker Street.
- Assist in the creation, production, and distribution of branded merchandise and sample boxes.
- Budget management - be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
- Embrace the consumer, collaborating with our category and insights team to uncover and analyse consumer insights to drive brand growth.
PERSON SPECIFICATION
- Minimum 5 years’ experience in FMCG
- Highly experienced in brand planning development and execution
- Results driven with an entrepreneurial mindset and a strategic approach to problem solving
- Excellent interpersonal and communication skills with a keen eye for detail
- Collaborative and data-driven
- Strong organisational skills
- Excellent IT skills - Microsoft Office, Teams, Shared Files on SharePoint.
PACKAGE
- Annual bonus (details to be provided)
- Defined contribution pension scheme (8% employer, minimum 1% employee contribution)
- Private Health Insurance and Medicash (after 3 months service)
- International Travel Insurance
- Employee Assistance Programme
- Annual Leave of 27 days + 1 day for your Birthday + statutory days
- Flexible working (start time between 8am-10am) + early Friday finish.
- Hybrid working with a mix of 3x onsite and 2x remote days.
- Excellent work location at Didsbury Towers with onsite café, parking, and events.
Shopper Marketing Manager in Manchester employer: St Pierre Groupe
At St Pierre Groupe, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our comprehensive benefits package, including a company bonus scheme, private health insurance, and flexible working arrangements, ensures that our employees feel valued and supported. Located at the vibrant Didsbury Towers, our team enjoys a fantastic work environment with onsite amenities and opportunities for professional growth, making it an ideal place for those looking to advance their careers in supply chain management.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Pierre Groupe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Pierre Groupe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Pierre Groupe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Pierre Groupe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Pierre Groupe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Pierre Groupe:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Pierre Groupe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Pierre Groupe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Pierre Groupe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Pierre Groupe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
