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- Tasks: Lead exciting brand initiatives and create impactful shopper marketing plans.
- Company: Join St Pierre Groupe, a dynamic player in the FMCG sector.
- Benefits: Enjoy a competitive salary, annual bonus, private health insurance, and flexible working.
- Why this job: Make a real impact on beloved brands while collaborating with creative teams.
- Qualifications: 5+ years in FMCG with strong brand planning and communication skills.
- Other info: Hybrid work model with a vibrant office environment and great career growth.
The predicted salary is between 36000 - 60000 £ per year.
The Shopper Marketing Manager will champion our fantastic brands, working as part of the UK Brand team to develop, deploy and evaluate annual brand plans. You will play a key part in supporting brand and marketing initiatives across multiple touchpoints and channels. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment. This is a Fixed Term Contract for a period of 12 months.
RESPONSIBILITIES
- Act as a champion of our fantastic St Pierre and Baker Street brands - working in the UK Brand Team to develop, deploy and evaluate the annual brand plans.
- Develop the creation and execution of annual shopper marketing plans that deliver best-in-class activations for our wholesale and convenience customers.
- Build strong relationships with our customers and shopper media contacts, continuing to challenge the norm for the bakery category.
- Collaborate with the wider marketing and commercial teams to execute marketing initiatives with excellence that will drive results and increase our brand penetration. Evaluate all activities to help with future learnings.
- Lead cross-functional internal and external teams to plan and execute consumer and retailer events.
- Support the planning and execution of new product development (NPD) initiatives and product launches.
- Manage UK packaging adaptations and oversee related packaging coordination activities.
- Work closely with our Senior Social Media Manager on the development and planning of social media content for both St Pierre and Baker Street.
- Assist in the creation, production, and distribution of branded merchandise and sample boxes.
- Budget management - be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
- Embrace the consumer, collaborating with our category and insights team to uncover and analyse consumer insights to drive brand growth.
PERSON SPECIFICATION
- Minimum 5 years’ experience in FMCG
- Highly experienced in brand planning development and execution
- Results driven with an entrepreneurial mindset and a strategic approach to problem solving
- Excellent interpersonal and communication skills with a keen eye for detail
- Collaborative and data-driven
- Strong organisational skills
- Excellent IT skills - Microsoft Office, Teams, Shared Files on SharePoint.
PACKAGE
- Annual bonus (details to be provided)
- Defined contribution pension scheme (8% employer, minimum 1% employee contribution)
- Private Health Insurance and Medicash (after 3 months service)
- International Travel Insurance
- Employee Assistance Programme
- Annual Leave of 27 days + 1 day for your Birthday + statutory days
- Flexible working (start time between 8am-10am) + early Friday finish.
- Hybrid working with a mix of 3x onsite and 2x remote days.
- Excellent work location at Didsbury Towers with onsite café, parking, and events.
Shopper Marketing Manager in Manchester employer: St Pierre Groupe
Contact Detail:
St Pierre Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or a coffee meeting where you can discuss your ideas and how you can contribute to their brand plans. It’s all about making a memorable impression.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like St Pierre Groupe, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources and tips to help you nail that application process. Plus, applying through us means you’re already one step closer to joining our fantastic team!
We think you need these skills to ace Shopper Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for our brands shine through! We want to see how you can champion St Pierre and Baker Street, so share any relevant experiences that highlight your love for brand marketing.
Be Specific About Your Experience: Make sure to detail your FMCG experience and how it relates to the role. We’re looking for someone with at least 5 years in the field, so don’t hold back on showcasing your achievements and how they align with our needs.
Highlight Your Collaborative Spirit: This role is all about teamwork, so emphasise your ability to work well with others. Share examples of how you've successfully collaborated with cross-functional teams in the past, as this will resonate with us at StudySmarter.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. And don’t forget, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at St Pierre Groupe
✨Know Your Brands Inside Out
Before the interview, dive deep into the St Pierre and Baker Street brands. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their brand plans.
✨Showcase Your Collaborative Spirit
This role requires a team player who thrives in a collaborative environment. Be ready to share examples of how you've successfully worked with cross-functional teams in the past. Highlight your interpersonal skills and how they helped drive results in previous projects.
✨Bring Data to the Table
As a Shopper Marketing Manager, being data-driven is key. Prepare to discuss how you've used consumer insights and data analysis to inform your marketing strategies. Bring specific examples of how your decisions led to successful outcomes in previous roles.
✨Budget Management Savvy
Since budget management is part of the role, be prepared to talk about your experience managing budgets effectively. Share instances where you’ve optimised spending or found innovative solutions to reduce costs without compromising quality.
