Director of Marketing and Communications
Director of Marketing and Communications

Director of Marketing and Communications

Kent Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the marketing and communications strategy at a prestigious girls' school.
  • Company: St Paul's Girls' School is a top independent day school in West London, established in 1904.
  • Benefits: Enjoy a competitive salary and the chance to shape the future of education.
  • Why this job: Join a dynamic team and make a real impact on students' lives in a supportive environment.
  • Qualifications: Proven experience in strategic marketing and communications, preferably in education.
  • Other info: This role is pivotal as the school transitions to new leadership.

The predicted salary is between 43200 - 72000 £ per year.

St Paul’s Girls’ School (SPGS) is a historic and highly successful day school in the heart of West London, welcoming some 840 students aged 11 to 18. Founded in 1904 by the Worshipful Company of Mercers, it is one of the country’s leading independent day schools for girls. SPGS is committed to providing a cutting-edge, relevant and future-proof education. Public exam results are consistently outstanding, and SPGS has been named as ‘Independent School of the Year by Academic Excellence 2025’ in the Sunday Times Parent Power schools guide.

SPGS is now seeking to appoint an inspirational and empathetic leader to develop and embed a cohesive marketing and communications strategy at this leading school. This is an exceptional opportunity to join an extraordinary school. Sarah Fletcher, the current High Mistress, is retiring this summer after eight highly successful years. The Director of Marketing and Communications will play a pivotal role in the next exciting chapter at SPGS, reporting to and working closely with Liz Hewer, who takes up her position as High Mistress in September 2025.

This key leadership role requires an authentic, persuasive, collaborative ambassador for the school, capable of developing relationships with a wide variety of stakeholders. The successful candidate will be a strategic thinker with a creative approach, eager to shape and inspire their team.

The successful candidate will have a proven track record in strategic marketing, communications and brand management, gained either from within or outside the sector. They will have a good knowledge of and a genuine interest in the educational landscape and a keen understanding of the evolving factors influencing parental choice – particularly in the context of independent education for girls.

A highly attractive and sector-leading remuneration package is offered, reflecting the seniority of the position.

Interested candidates are invited to contact RSAcademics in the first instance to arrange a confidential discussion with: Susannah Thompson: susannahthompson@rsacademics.com. For further information about the role and details of how to apply, please visit: www.rsacademics.com.

Closing date: 10.00am on Thursday 5th June 2025.

St Paul's Girls' School is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers, the Disclosure and Barring Service and online searches. This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. The safeguarding responsibilities of this post are detailed in the candidate information brochure. RSAcademics is committed to safeguarding and promoting the welfare of children and young people and to promoting diversity and inclusion in schools.

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Contact Detail:

St Paul’s Girls' School Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Marketing and Communications

Tip Number 1

Research St Paul’s Girls’ School thoroughly. Understand their values, mission, and recent achievements. This knowledge will help you tailor your conversations and demonstrate your genuine interest in the school during networking opportunities.

Tip Number 2

Connect with current or former staff members on LinkedIn. Engaging with them can provide valuable insights into the school's culture and expectations, which can be beneficial when discussing your fit for the role.

Tip Number 3

Attend educational events or seminars related to independent education for girls. Networking at these events can help you meet key stakeholders and showcase your commitment to the sector, making you a more attractive candidate.

Tip Number 4

Prepare to discuss innovative marketing strategies that align with the school's ethos. Think about how you can leverage digital platforms and community engagement to enhance the school's brand and attract prospective students.

We think you need these skills to ace Director of Marketing and Communications

Strategic Marketing
Communications Strategy Development
Brand Management
Stakeholder Engagement
Leadership and Team Management
Creative Thinking
Public Relations
Market Research and Analysis
Digital Marketing
Content Creation
Empathy and Emotional Intelligence
Networking Skills
Understanding of Educational Landscape
Adaptability to Change

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Director of Marketing and Communications position. Tailor your application to highlight how your experience aligns with their needs.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and your strategic vision for marketing and communications. Use specific examples from your past experiences to demonstrate your leadership skills and ability to engage stakeholders.

Highlight Relevant Experience: In your CV, emphasise your proven track record in strategic marketing and communications. Include quantifiable achievements that reflect your impact in previous roles, particularly in educational settings or similar sectors.

Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role.

How to prepare for a job interview at St Paul’s Girls' School

Understand the School's Values

Before the interview, take some time to research St Paul's Girls' School and its core values. Familiarise yourself with their commitment to providing a cutting-edge education and how they have achieved outstanding public exam results. This will help you align your responses with their mission and demonstrate your genuine interest in the school.

Showcase Your Strategic Thinking

As the Director of Marketing and Communications, you'll need to exhibit strong strategic thinking skills. Prepare examples from your past experience where you've successfully developed and implemented marketing strategies. Be ready to discuss how you can apply these skills to enhance SPGS's brand and communications.

Emphasise Relationship Building

This role requires collaboration with various stakeholders. Highlight your ability to build relationships and work effectively with different groups, such as parents, staff, and the wider community. Share specific instances where your interpersonal skills have led to successful outcomes.

Demonstrate Passion for Education

Show that you have a genuine interest in the educational landscape, particularly in independent education for girls. Discuss current trends and challenges in the sector and how they might influence parental choice. This will illustrate your commitment to the role and the school's mission.

Director of Marketing and Communications
St Paul’s Girls' School
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