At a Glance
- Tasks: Drive MICE sales strategy and build relationships to boost revenue and market share.
- Company: Join the unique Autograph Collection Hotels, part of Marriott International.
- Benefits: Enjoy competitive salary, discounts, healthcare support, and career growth opportunities.
- Other info: Be part of a globally recognised employer with a vibrant workplace culture.
- Why this job: Make your mark in a creative environment where individuality is celebrated.
- Qualifications: 5+ years in hotel sales with MICE experience and strong negotiation skills.
The predicted salary is between 59400 - 72600 £ per year.
At Autograph Collection Hotels, individuality is our greatest strength. Just as every hotel has its own story, character and point of view, so does every person who joins our team. We champion bold ideas, genuine personality and the freedom to bring your own style to what you do, creating an environment where creativity, curiosity and entrepreneurial spirit can thrive.
If you're inspired by originality, thrive on making a difference and want to be part of a growing collection of distinctive hotels where every day is exactly like nothing else, Autograph Collection is a place where you can truly make your mark.
As part of the Marriott International family, Autograph Collection offers more than a job. It is an opportunity to be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Position Summary
The Associate Director of Sales - MICE is responsible for driving the strategic growth and market leadership of the Meetings, Incentives, Conferences and Events (MICE) segment at St Pancras London. The role leads the development and execution of the hotel's MICE sales strategy, focusing on new business acquisition, agency partnerships, market share growth, and revenue generation across guestrooms, meetings, events, and catering. As a senior member of the Commercial Team, the position works closely with commercial stakeholders to maximize performance and deliver sustainable business growth.
What you'll do
- Develop and implement the annual MICE sales strategy aligned to hotel and commercial objectives.
- Drive proactive acquisition of new MICE business across local, national, and international markets.
- Build and manage strategic relationships with agencies, conference organisers, DMCs, and key intermediaries.
- Lead negotiations for major business opportunities and complex commercial agreements.
- Deliver revenue, production, and profitability targets for the MICE segment.
- Monitor market trends, competitor activity, and commercial performance to identify growth opportunities.
- Collaborate with Revenue Management, Marketing, and Event Management teams to maximize conversion and profitability.
- Represent the hotel at industry events, trade shows, networking functions, and client engagements.
What you'll bring
- Minimum 5 years' experience in hotel sales with significant exposure to the MICE sector.
- Proven track record of driving revenue growth within a luxury or upscale hotel environment.
- Strong network of corporate, agency, and intermediary relationships within the London market.
- Demonstrated experience in business development, strategic account management, and sales planning.
- Strong commercial acumen with experience in budgeting, forecasting, and business evaluation.
- Excellent negotiation, presentation, stakeholder management, and relationship-building skills.
- Experience with Salesforce, Opera S&C, and CVENT preferred.
- Must hold the legal right to work in the country of employment and satisfy any applicable employment eligibility requirements.
Our Benefits
- Competitive salary
- Complimentary meals while on duty
- Annual holiday entitlement
- Worldwide employee, friends and family hotel room rate discounts
- Food and beverage discounts
- Healthcare and wellbeing support programs
- Employee referral incentives
- Career growth opportunities within Marriott International
Our award-winning culture
Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others. Visit life.marriott.com to learn more about our workplace culture and career opportunities.
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today's traveler a range of unique experiences suited to their individual sense of style and adventure.
In joining Autograph Collection, you join a portfolio of brands with Marriott International.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Associate Director, Sales employer: St Pancras London, Autograph Collection
As a Senior Sales Manager at our St. Pancras location, you will thrive in a dynamic and inclusive work culture that values collaboration and creativity. We offer competitive benefits, ongoing training, and clear pathways for career advancement within the prestigious Marriott International family, ensuring you can grow both personally and professionally while delivering exceptional experiences to our guests. Join us in a vibrant London setting where your contributions directly impact our success and guest satisfaction.
Contact Details:
St Pancras London, Autograph Collection Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Sales
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
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✨Reach Out Directly to St Pancras London, Autograph Collection
Don't be shy about reaching out to St Pancras London, Autograph Collection directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Associate Director, Sales
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about St Pancras London, Autograph Collection and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at St Pancras London, Autograph Collection
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
