At a Glance
- Tasks: Lead creative digital fundraising campaigns to tackle homelessness and engage supporters.
- Company: Join St Mungo’s, a passionate organisation dedicated to ending homelessness.
- Benefits: Flexible working, career growth, and a chance to make a real difference.
- Other info: Diverse and inclusive workplace with opportunities for agile working.
- Why this job: Use your creativity to drive change and help rebuild lives through innovative digital strategies.
- Qualifications: Experience in digital fundraising and a passion for tackling homelessness.
The predicted salary is between 36450 - 44550 £ per year.
Do you want to tackle the homelessness crisis with your creativity and fundraising knowledge? We are looking for a Senior Digital Marketing Officer to join the Public Engagement team. This role will play a vital role in raising funds from members of the public through digital channels, helping to end homelessness and rebuild lives. St Mungo’s has ambitious growth targets in the digital space and the Senior Officer will be key in delivering a programme of work to achieve income goals and further develop the digital programme for the organisation. The role reports to the Digital Fundraising Manager meaning there is lots of room to grow and own strategic projects. The role offers excellent cross-learning opportunities as it sits within the public engagement team which encompasses fundraising teams as well as brand and marketing.
In this role you will:
- Develop, deliver and manage email specific journeys for our online supporters with a focus on driving repeat giving from newly acquired donors and boosting lifetime value.
- Support growth and improvement in the digital fundraising programme through conducting analysis, reviews, reporting on activity, developing new ideas, implementing testing and supporting team planning.
- Identify opportunities and ideas for new digital marketing activity, develop business cases and rationale for testing.
What we’re looking for:
We are looking for a creative and analytical thinker with experience of delivering digital fundraising campaigns and the drive to deliver new and existing activities, campaigns and processes from scratch. If you have excellent problem solving skills and can demonstrate the below, we encourage you to apply. You are a pro-active and driven individual with a desire to test new ideas and manage projects from creation to execution. You have a passion to learn and develop as a fundraiser and approach tasks with an analytical and creative mindset. Above all, you will be genuinely committed to tackling homelessness and rough sleeping.
St Mungo's are committed to creating a diverse and inclusive workplace. We strongly encourage applications from all under-represented groups.
Where you’ll be working:
In this role you will be required to work flexibly for at least 2 days per week from our Central Office in Farringdon, London. This allows for in person collaboration, team building, line management and other relationship building opportunities. We support a flexible approach to work with opportunities for agile working for the rest of your week; from home, or other St Mungo’s London or regional locations.
Senior Digital Marketing Officer in London employer: St Mungo
St Mungo's is an exceptional employer dedicated to making a meaningful impact in the lives of vulnerable individuals. Located in Camden, our supportive work culture fosters collaboration and creativity, allowing Housing First Workers to thrive while providing essential services to those in need. We prioritise employee growth through ongoing training and development opportunities, ensuring that our team members are equipped to make a lasting difference in their communities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Mungo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Mungo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Mungo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Mungo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Mungo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Mungo:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Mungo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Mungo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Mungo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Mungo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
