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- Tasks: Manage UK retail accounts and optimise business strategies for top brands.
- Company: Fast-growing French family business, voted France's favourite brand in 2022.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a leading brand and make an impact in the gourmet food sector.
- Qualifications: 3+ years in FMCG retail, strong organisational skills, and UK market knowledge.
- Other info: Office in London with travel across the UK; driving license required.
The predicted salary is between 36000 - 60000 £ per year.
Who are we? A key player in the French biscuits, cakes and ready to fill sectors, St Michel is a fast-growing French independent family business. Our 8 factories are located in France and our products are sold internationally, in over 100 countries. Besides, St Michel was voted France's favourite brand in 2022, all categories! Our trademark? We invent and manufacture gourmet products, paying particular attention to the quality of the ingredients and their origins, as well as taking into account the producers, animal welfare and the environment. Our CSR approach “Le Goût de la Transmission" is at the heart of everything we do. At St Michel, we are driven by a single goal: be the world leader of French-style cakes and biscuits.
Position Reporting to the Head of UK and ROI, you will be responsible for managing a portfolio of UK Retail accounts, with whom you will develop and optimize our business in line with the company's sales strategy.
Your main responsibilities:
- You are the privileged customer contact for your portfolio, working closely with our local importer.
- You are responsible for deploying our brands (Bonne Maman, St Michel, St Aubert) and retailer’s own brands in the retail market.
- You negotiate national agreements in line with the company's sales policy.
- You ensure that objectives are met: assortment, promotions, merchandising, volume, sales revenue... and if necessary, propose corrective actions.
- Manage and monitor promotional budgets.
- You draw up brand reviews and define growth levers for your accounts.
- You keep abreast of new trends in our product categories and about the competitive environment.
The position is UK based with an office in London and is to be filled as soon as possible. Travelling within the UK area is to be expected. Driving license required.
Profile: You have a higher education qualification in business, with a minimum of 3 years’ significant experience in a FMCG retail-related position. A very good knowledge of the UK market is essential. You are recognised for your organisational and interpersonal skills, your ability to convince and your proactivity. You are familiar with Microsoft Pack Office, especially Excel and PowerPoint. Speaking French would be a plus.
Apply now! We promise, we won't eat you.
Senior Key Account Manager Retail H/F employer: ST MICHEL BISCUITS
Contact Detail:
ST MICHEL BISCUITS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Key Account Manager Retail H/F
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Senior Key Account Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching St Michel and its products. Understand their brands and values, especially their CSR approach. This will show that you're genuinely interested and ready to contribute to their mission of being the world leader in French-style cakes and biscuits.
✨Tip Number 3
Practice your negotiation skills! Since you'll be negotiating national agreements, it’s crucial to demonstrate your ability to convince and persuade during interviews. Role-play with a friend or use online resources to sharpen those skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Senior Key Account Manager Retail H/F
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Sénior Key Account Manager. Highlight your experience in FMCG and retail, and don’t forget to showcase your organisational and interpersonal skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about working with St Michel and how your background aligns with our goals. Remember, we love a good story, so make it engaging!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to meet objectives and drive sales. Numbers speak volumes, so include metrics where possible to show how you've made an impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our family at St Michel!
How to prepare for a job interview at ST MICHEL BISCUITS
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in St Michel's product range, especially the brands you'll be managing. Familiarise yourself with their unique selling points and recent marketing campaigns. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Negotiation Skills
Since negotiating national agreements is a key part of the role, prepare examples from your past experiences where you successfully negotiated deals or improved sales. Be ready to discuss your approach and the outcomes, as this will demonstrate your capability in handling similar situations at St Michel.
✨Stay Updated on Market Trends
Research current trends in the FMCG sector, particularly in biscuits and cakes. Being able to discuss these trends during your interview will not only impress the interviewers but also show that you’re proactive and knowledgeable about the competitive landscape.
✨Prepare Questions That Matter
Think of insightful questions to ask about St Michel’s future plans, especially regarding their CSR initiatives and market expansion. This shows that you’re not just interested in the job, but also in the company’s vision and values, aligning with their commitment to quality and sustainability.
